Tumblr Went Toe to Toe With Twitter During VMAs, Per Data Firm

Tumblr was nearly as busy as Twitter during MTV's Video Music Awards on Sunday when it came to the sheer number of content contributors, per Union Metrics, a company that offers analytics for both platforms. The San Francisco tech firm says 1.1 million Tumblr users posted content with VMA-related keywords yesterday, while 1.3 million folks on Twitter did the same. Those figures may surprise marketers who view Twitter as the dominant, social-media companion for TV watchers. (UPDATED: After this story published, Twitter disputed Union Metrics' numbers, claiming to have had 3 million users who tweeted about the VMAs on Sunday.) At any rate, the Tumblr stat is likely music to the ears of Yahoo CEO Marissa Mayer—who paid $1.1 billion for the social site to help her 19-year-old Internet company "get young." An emerging industry narrative involves teens and twenty-somethings migrating in droves from Facebook to Tumblr. Additionally, per comScore last week, Yahoo regained the No. 1 spot for Web-based traffic for the first time in 26 months without the inclusion of Tumblr's monthly visitors. At the same time, according to Union Metrics, Twitter had a bigger edge for general posting volume during the VMAs. The micro-blogging site totaled 3.9 million tweets about One Direction, Miley Cyrus, Robin Thicke, Justin Timberlake, etc., compared to 2.1 million posts on Tumblr. For what it's worth, the most-popular Tumblr post was titled "you broke my achy breaky heart," while featuring... Continue reading at 'AdWeek'

[ AdWeek | 2013-08-27 00:00:00 UTC ]
News tagged with: #social site #monthly visitors #miley cyrus #justin timberlake

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PA launches guidance on author data collection

The Publishers Association has released guidance for publishers seeking to collect data about the protected characteristics of authors, illustrators and translators after a report found many companies were reluctant to engage in diversity auditing. Continue reading at The Bookseller

[ The Bookseller | 2021-09-17 03:26:51 UTC ]
More news stories like this | News stories tagged with: #collect data #report found #publishers association


​SLA data demonstrates a mixed approach to school libraries through the pandemic

The School Library Association says many of its members were furloughed and some have been made redundant but librarians have been more essential than ever Continue reading at The Bookseller

[ The Bookseller | 2021-09-03 09:36:20 UTC ]
More news stories like this | News stories tagged with: #school libraries #made redundant #library association #libraries


Law firm charity to launch string of bookshops

A law firm's charity arm is launching several bookshops as a way to combat loneliness and foster community connections. Continue reading at The Bookseller

[ The Bookseller | 2021-08-25 09:01:14 UTC ]
More news stories like this | News stories tagged with: #law firm #combat loneliness


Revue, Twitter Test Newsletter Subscription Option Directly via Publishers’ Profiles

Twitter acquired newsletter publishing platform Revue in January, allowing it to continue to run as a stand-alone service, and the two companies began testing a way to integrate their respective platforms Thursday. Revue said in a tweet that all of its creators can begin enabling people to... Continue reading at AdWeek

[ AdWeek | 2021-08-19 22:40:00 UTC ]
More news stories like this | News stories tagged with: #publishing platform


Publishers Blast Internet Archive’s ‘Extraordinary’ Demand for Sales Data

Lawyers say the Internet Archive's sweeping demand for 10 years worth of monthly sales data is "burdensome in the extreme" and legally "irrelevant." Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-08-13 04:00:00 UTC ]
More news stories like this | News stories tagged with: #sales data #internet archive


Internet Archive Seeking 10 Years of Publisher Sales Data for Its Fair Use Defense

In their filing August 9, IA lawyers insist the sales data is crucial to its fair use defense in a lawsuit filed last year, while the plaintiff publishers have balked at the extraordinary request. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-08-09 04:00:00 UTC ]
More news stories like this | News stories tagged with: #sales data #lawsuit filed #plaintiff publishers


No, Cormac McCarthy Isn’t on Twitter. Don’t Be Fooled by the Check Mark.

An account posing as the Pulitzer Prize-winning author of “The Road,” “No Country for Old Men” and “All the Pretty Horses” was mistakenly verified by Twitter. Continue reading at The New York Times

[ The New York Times | 2021-08-02 21:48:56 UTC ]
More news stories like this | News stories tagged with: #prize-winning author


Wonderbly acquired by private equity firm Graphite Capital

Personalised children’s book publisher Wonderbly has been acquired by private equity specialist Graphite Capital for an undisclosed amount.  Continue reading at The Bookseller

[ The Bookseller | 2021-07-27 23:35:14 UTC ]
More news stories like this | News stories tagged with: #undisclosed amount #children’s book


Cheat Sheet: How Mozilla aims to reveal the nature of consumer data collection with Rally

The browser extension is designed to facilitate research into social and digital media that platforms have historically not permitted researchers to conduct. The post Cheat Sheet: How Mozilla aims to reveal the nature of consumer data collection with Rally appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-06-25 10:00:00 UTC ]
More news stories like this | News stories tagged with: #cheat sheet #browser extension #digital media


Twitter Users Throw The Book At Kayleigh McEnany Over White House Memoir

People had questions about the Trump White House press secretary's upcoming book: "I assume that this is in the fiction section?" Continue reading at The Huffington Post

[ The Huffington Post | 2021-06-16 07:18:09 UTC ]
More news stories like this | News stories tagged with: #upcoming book


Investment Firm in Deal with RosettaBooks

MEP Capital has made an investment in RosettaBooks in a deal that gives MEP ownership of Rosetta's e-book catalog while leaving the operation of Rosetta unchanged. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-04 04:00:00 UTC ]
More news stories like this | News stories tagged with: #investment firm #e-book


The Sentinel holds firm in the number one spot

Lee and Andrew Child's The Sentinel (Corgi) has gripped the UK Official Top 50 number one spot for a second week running, selling 28,523 copies for its first full week on the shelves in paperback. Continue reading at The Bookseller

[ The Bookseller | 2021-03-30 17:58:49 UTC ]
More news stories like this | News stories tagged with: #andrew child #sentinel corgi #week running #full week


Chrissy Teigen leaves Twitter, citing abuse and hate on the platform

TV personality, cookbook author and former model posted final tweets to 13.7m followers before shutting down account Chrissy Teigen said goodbye to her 13.7 million Twitter followers on Wednesday night in a series of posts acknowledging the abuse and hatred on the platform.“Hey. For over 10... Continue reading at The Guardian

[ The Guardian | 2021-03-25 12:40:11 UTC ]
More news stories like this | News stories tagged with: #tv personality #cookbook author #wednesday night #cookbook


Question of the Day: How did data shape content creation in a year of change?

In 2021, Digiday and Connatix teamed up to ask experts at the Digiday Publishing Summit how the past year’s unprecedented online audience surge fundamentally changed the ways publishers use data to create content. In this installment of the Question of the Day, Joetta Gobell, vice president of... Continue reading at Digiday

[ Digiday | 2021-03-10 02:00:00 UTC ]
More news stories like this | News stories tagged with: #post question #ways publishers #create content #vice president #publishing summit


‘We don’t have visibility’: Google’s ad targeting limits expose publishers with reliance on open programmatic market and first-party data weakness

Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with... Continue reading at Digiday

[ Digiday | 2021-03-08 05:01:00 UTC ]
More news stories like this | News stories tagged with: #ad tech #digital publishers


According to data, Black and Latinx Millennials are keeping the book industry alive.

Surprisingly, despite the heavy toll taken by the COVID-19 pandemic on brick and mortar bookstores (especially independent brick and mortar bookstores) nationwide, US book sales actually increased by 8 percent in 2020. What demographic is responsible for keeping the industry alive and thriving... Continue reading at Literrary Hub

[ Literrary Hub | 2021-02-23 19:04:39 UTC ]
More news stories like this | News stories tagged with: #covid-19 pandemic #book sales #book industry


Toeing the Trap

TOVE DITLEVSEN’S first novel, A Child was Harmed, was sent back from the publisher with the accusation that she had “been reading too much Freud.” But Ditlevsen says she didn’t know who Freud was, a declaration that, 200-plus pages into her three-part memoir — a clear-eyed exploration of the... Continue reading at Los Angeles Review of Books

[ Los Angeles Review of Books | 2021-02-10 13:30:35 UTC ]
More news stories like this | News stories tagged with: #tove ditlevsen #memoir


Hearst turns to first-party data to look for new brand licensing categories

Hearst Magazines said its affiliate e-commerce business is up over 150% compared to January of last year. It's applying these insights to licensing. The post Hearst turns to first-party data to look for new brand licensing categories appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-10 05:01:00 UTC ]
More news stories like this | News stories tagged with: #first-party data #hearst magazines #hearst


Pinch of Nom Quick & Easy holds firm as Captain Tom titles rise

Kay Featherstone and Kate Allinson's Pinch of Nom Quick & Easy (Bluebird) has weighed in at the top of the UK Official Top 50 chart for a sixth consecutive week.  Continue reading at The Bookseller

[ The Bookseller | 2021-02-09 09:18:33 UTC ]
More news stories like this | News stories tagged with: #kay featherstone #kate allinson


Citi sticks with Justin Thomas and Twitter asks users to flag misinformation: Tuesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters.  'Party in the U.S.A. '  Good morning! Remember last week when we reported... Continue reading at Advertising Age

[ Advertising Age | 2021-01-26 11:00:00 UTC ]
More news stories like this | News stories tagged with: #publicly traded #artificial intelligence #staying safe #cmo strategy #newsletters galore #corporate subscriptions #@adage #—including access #harry potter