Tumblr Went Toe to Toe With Twitter During VMAs, Per Data Firm

Tumblr was nearly as busy as Twitter during MTV's Video Music Awards on Sunday when it came to the sheer number of content contributors, per Union Metrics, a company that offers analytics for both platforms. The San Francisco tech firm says 1.1 million Tumblr users posted content with VMA-related keywords yesterday, while 1.3 million folks on Twitter did the same. Those figures may surprise marketers who view Twitter as the dominant, social-media companion for TV watchers. (UPDATED: After this story published, Twitter disputed Union Metrics' numbers, claiming to have had 3 million users who tweeted about the VMAs on Sunday.) At any rate, the Tumblr stat is likely music to the ears of Yahoo CEO Marissa Mayer—who paid $1.1 billion for the social site to help her 19-year-old Internet company "get young." An emerging industry narrative involves teens and twenty-somethings migrating in droves from Facebook to Tumblr. Additionally, per comScore last week, Yahoo regained the No. 1 spot for Web-based traffic for the first time in 26 months without the inclusion of Tumblr's monthly visitors. At the same time, according to Union Metrics, Twitter had a bigger edge for general posting volume during the VMAs. The micro-blogging site totaled 3.9 million tweets about One Direction, Miley Cyrus, Robin Thicke, Justin Timberlake, etc., compared to 2.1 million posts on Tumblr. For what it's worth, the most-popular Tumblr post was titled "you broke my achy breaky heart," while featuring... Continue reading at 'AdWeek'

[ AdWeek | 2013-08-27 00:00:00 UTC ]
News tagged with: #social site #monthly visitors #miley cyrus #justin timberlake

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Listening up: Nielsen data shows the audio sector continuing its recent growth

Audiobook sales have rocketed in 2019, and look set to achieve another record year, as the sector continues to attract first-time listeners. Continue reading at The Bookseller

[ The Bookseller | 2019-11-15 08:43:01 UTC ]
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Analytics Firm Parse.ly Expands to Track How Content Drives Conversions

The content analytics company Parse.ly has long captivated publishers with its intuitive dashboard to track how articles perform. In October, the 10-year-old company added functionality that tracks conversions. Parse.ly clients can now analyze the type of content people read before they... Continue reading at Folio Magazine

[ Folio Magazine | 2019-11-11 21:36:26 UTC ]
More news stories like this | News stories tagged with: #ad blockers #advertising side #big thing #full interview #digital media


Crunching the numbers: how ‘Data Guy’ Paul Abbassi rewrote the digital narrative

A former tech executive in the video game industry, Paul Abbassi’s work crunching e-book sales figures has made publishers reassess their digital strategies. Ahead of his keynote address, he spoke to The Bookseller. Continue reading at The Bookseller

[ The Bookseller | 2019-11-07 19:57:06 UTC ]
More news stories like this | News stories tagged with: #data guy #paul abbassi #digital strategies #keynote address #e-book sales


Even before Twitter, Dale Peck was stirring the pot. He’s at it again with a new book.

In his story collection ‘What Burns,’ Peck doubles down on his urge to unsettle. Continue reading at The Washington Post

[ The Washington Post | 2019-11-06 16:04:43 UTC ]
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Adobe, Twitter and the New York Times team up to fight digital fakes

Adobe, Twitter and the New York Times are tired of seeing fake media propagate, and they're teaming up to do something about it. The trio has launched a Content Authenticity Initiative that aims to create a standard for digital media attribution. I... Continue reading at Engadget

[ Engadget | 2019-11-05 00:34:00 UTC ]
More news stories like this | News stories tagged with: #digital media


25 Literary Agents to Follow on Twitter

Follow these 25 literary agents on Twitter to learn about their interests specifically and the business of writing in general. The post 25 Literary Agents to Follow on Twitter by Robert Lee Brewer appeared first on Writer's Digest. Continue reading at Writer's Digest

[ Writer's Digest | 2019-10-28 22:31:24 UTC ]
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At Frankfurt: Firming Up the IPA-APNET Collaboration for Africa

At Frankfurter Buchmesse, a presentation with the African Publishers Network contextualized the International Publishers Association's regional efforts. The post At Frankfurt: Firming Up the IPA-APNET Collaboration for Africa appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-10-24 08:09:15 UTC ]
More news stories like this | News stories tagged with: #africa appeared #frankfurter buchmesse #publishers association's


In Frankfurt: Spain’s New Translation Grants and Market Data

Ramping up activities for its 20201 turn as Frankfurt's Guest of Honor, Spain launched expanded translation funding and presented book market statistics at the fair. The post In Frankfurt: Spain’s New Translation Grants and Market Data appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-10-18 07:33:50 UTC ]
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In ‘Targeted,’ data is the precious coin of the realm of digital robber barons

A Cambridge Analytica whistleblower on the ruthless visionaries who traffic in our information. Continue reading at The Washington Post

[ The Washington Post | 2019-10-11 13:20:00 UTC ]
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Ex-Pan Mac chief exec Charkin joins finance firm Trillium

Ex-Pan Mac c.e.o. Richard Charkin has joined private capital and mergers and acquisition specialists Trillium Partners as a senior advisor. Continue reading at The Bookseller

[ The Bookseller | 2019-10-09 20:33:04 UTC ]
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Queer Eye host and cookbook author Antoni Porowski follows Chrissy Teigen’s twitter for her replies

Queer Eye host and “Antoni in the Kitchen” author Antoni Porowski shares his media diet. TV Show Jack Whitehall: Travels with my fatherRead Full Story Continue reading at Fast Company

[ Fast Company | 2019-10-03 07:00:13 UTC ]
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Top of the List: Nashville's biggest technology product firms

What are the largest tech product companies in Nashville? We ranked Nashville's tech product companies by local-area tech employees. To view the top five and see which one tops the list, check out the slideshow with this story. For the rest of Nashville's top tech product companies, take a... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2019-10-02 11:26:24 UTC ]
More news stories like this | News stories tagged with: #ranked nashville #full list #includes information #total number #local-area employees #major services


Top of the List: Nashville's biggest technology services firms

What are the largest tech services companies in Nashville? We ranked Nashville's tech services companies by local-area tech employees. To view the top five and see which one tops the list, check out the slideshow with this story. For the rest of Nashville's top tech services companies, take a... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2019-09-30 11:24:42 UTC ]
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Williams leaves Bounce to set up marketing firm

Bounce trade marketing manager Graeme Williams is leaving the company to set up his own venture. Continue reading at The Bookseller

[ The Bookseller | 2019-09-26 22:16:56 UTC ]
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Caroline Criado Perez's gender data gap 'exposé' takes £25k Royal Society Science Book Prize

Feminist campaigner Caroline Criado Perez’s "exposé" on the gender data gap, Invisible Women (Chatto & Windus), has scooped the £25,000 Royal Society Science Book Prize. Continue reading at The Bookseller

[ The Bookseller | 2019-09-23 14:17:51 UTC ]
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Paul Abbassi, "Data Guy", to deliver keynote at FutureBook Live 2019

Paul Abbassi, formerly known as the "Data Guy", is the second keynote speaker to be announced for FutureBook Live 2019, The Bookseller’s annual publishing conference. Continue reading at The Bookseller

[ The Bookseller | 2019-09-16 17:02:07 UTC ]
More news stories like this | News stories tagged with: #paul abbassi #data guy #deliver keynote #keynote speaker


PE Firm Acquires Majority Stake in Industry Dive

Charlotte, N.C.-based private equity firm Falfurrias Capital Partners has acquired a majority stake in Industry Dive, the seven-year-old B2B media company whose online verticals span 19 different sectors including banking, construction, retail and supply chain. Contacted via email, Industry... Continue reading at Folio Magazine

[ Folio Magazine | 2019-09-05 16:26:03 UTC ]
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The Essence of media: people, data and automation together

WPP's Essence has made its name as Google's digital media agency - with a culture that's more like a tech company than a traditional buying shop. And now its global CEO has been picked to transform parent company Group M. So how much does Essence's rise point the way to the future? Continue reading at Media Week

[ Media Week | 2019-09-04 12:54:23 UTC ]
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Matthew Zapruder’s ‘Father’s Day’ is firmly situated in our political moment

Zapruder throws zingers at Roseanne Barr and Paul Ryan in a collection that’s both biting and tender. Continue reading at The Washington Post

[ The Washington Post | 2019-08-30 12:00:00 UTC ]
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Growing kids’ market appeals to UK firms in Beijing as fair launches dedicated strand

Publishers and agents say they are expecting a positive Beijing International Book Fair, reflecting the growing Chinese market. Continue reading at The Bookseller

[ The Bookseller | 2019-08-20 19:02:53 UTC ]
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