Rich Battista's rise at Time Inc. continues. Fifteen months after joining the company, CEO Joe Ripp has named him evp of Time Inc. and president of brands, overseeing all of the company's storied titles. Battista joined Time in April 2015 as president of People and Entertainment Weekly. Ripp also announced that Alan Murray would be taking over as chief content officer from Norm Pearlstine, who will stay on as vice chairman, focusing on international growth Murray's rise through the Time Inc. ranks was nearly as fast as Battista's. He came on to oversee Fortune magazine in 2014 after a brief stint at the Pew Research Center, which followed 10 years at The Wall Street Journal. Murray will report to Battista on business and editorial issues, and to CEO Joe Ripp "on matters of editorial independence and journalistic integrity," Ripp wrote in a note to staffers, obtained by Adweek. Pearlstine, who was editor in chief of Time Inc. from 1994 to 2005, returned to the company in 2013 as CCO. In addition to the editorial restructuring, Ripp announced a host of changes as the 94-year-old company continues to evolve in the digital age—a "historic transformation," Ripp called it. Ripp announced the creation of a dedicated digital sales team "to provide digital-first clients with scale solutions." The company will also create "clusters" for Time Inc.'s brand sales. "Our powerful brands are the cornerstone of our go-to-market strategy," he says. All of Time Inc.'s U.S.... Continue reading at 'AdWeek'
[ AdWeek | 2016-07-13 00:00:00 UTC ]
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It may not prove easy to marry British and Japanese journalistic cultures. But in a global media world this deal makes senseThe Financial Times is one of the best newspapers in the world, not just in Britain. It is quick without being rash, accurate without leaden pedantry, thoughtful without... Continue reading at The Guardian
[ The Guardian | 2015-07-24 00:00:00 UTC ]
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John Fallon says it was getting harder to run education and journalism arms well and is confident Japanese firm will honour editorial freedomPearson was no longer the best owner of the Financial Times, the publishing group’s chief executive has said in defence of the decision to sell the... Continue reading at The Guardian
[ The Guardian | 2015-07-24 00:00:00 UTC ]
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Japanese publisher Nikkei Inc. agreed to acquire Pearson Plc's FT Group for $1.3 billion to gain control of the Financial Times newspaper. The sale doesn't include Pearson's 50% stake in... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2015-07-23 00:00:00 UTC ]
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First the Serial podcast became wildly popular. Then President Barack Obama sat down for an interview with Marc Maron for the comedian's WTF program, and the audio-only format that is podcasting was validated like never before. The developments largely flew in the face of the increasingly... Continue reading at AdWeek
[ AdWeek | 2015-07-22 00:00:00 UTC ]
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Over the past two years Time Inc., the magazine company, has attempted to position itself as Time Inc., the digital content brand. Core to the push has been video, which Time Inc. has produced in multiple forms. On the Web, its video team, now ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-07-21 00:00:00 UTC ]
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Educational Development Corp. added 1,862 home sale reps in the first quarter, helping to drive a 59% jump in sales in the home business division. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-20 00:00:00 UTC ]
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If you want people to remember a mobile ad, you're going to have to pay for it, according to new research from digital ad firm Undertone. Last year, Undertone worked with Ipsos ASI to look at how takeover "high-impact" desktop ads affected brand recall. This year, the company looked at how... Continue reading at AdWeek
[ AdWeek | 2015-07-16 00:00:00 UTC ]
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Barnes & Noble and Book-A-Million have both pronounced that 'Go Set a Watchman' had the largest first day sale of any adult fiction book in the history of both retailers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-15 00:00:00 UTC ]
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Better Homes and Gardens publisher Meredith Corp. has acquired Grocery Server, a digital shopper marketing platform, in the company's latest attempt to build its digital capabilities.Meredith's AllRecipes.com has used Grocery Server's platform, which shows shoppers where they can buy recipe... Continue reading at Advertising Age
[ Advertising Age | 2015-07-14 00:00:00 UTC ]
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Last fall, things looked as bleak as they ever have when it became publicly known that the Tampa Bay Times, like so many newspapers around the country, was struggling financially. “If you are uncertain about your standing with the Ti ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-07-14 00:00:00 UTC ]
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The New York Times on Monday defended its decision to exclude Republican presidential candidate Ted Cruz's book "A Time for Truth" from its bestseller list after discovering "strategic bulk purchases," though it did not offer any further details behind the decision."The Times's best-seller lists... Continue reading at Advertising Age
[ Advertising Age | 2015-07-14 00:00:00 UTC ]
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Publisher merges brands to more closely align with its trade show. The post Why Informa Is Putting Events at the Center of Its Media Brands appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-07-10 00:00:00 UTC ]
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Paula Hawkins’s novel has now been top of the UK hardback book chart for 20 weeks, outlasting even Dan Brown’s Lost Symbol• How Paula Hawkins wrote ‘the new Gone Girl’A record set six years ago by Dan Brown’s The Lost Symbol was broken this week by Paula Hawkins’s dark thriller The Girl on the... Continue reading at The Guardian
[ The Guardian | 2015-07-08 00:00:00 UTC ]
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The renowned literary center in downtown Minneapolis announced this morning that Britt Udesen will be its new executive director, succeeding Jocelyn Hale. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-08 00:00:00 UTC ]
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How do you brand the digital book of the future? 50% old school, 50% new school.From a design standpoint, Kindle books aren't radically different than their print counterparts. Letters are rendered in pixels rather than ink, and are somewhat adjustable. But otherwise, a digital a book is the... Continue reading at Fast Company
[ Fast Company | 2015-07-06 00:00:00 UTC ]
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Tony Uphoff, CEO of Business.com, has more than 20 years of experience leading and transforming b-to-b publishing companies.Before joining Business.com in 2013, he was CEO of tech publisher UBM TechWeb, where he led the company's transformation from a $125 million print-centric business to a... Continue reading at Advertising Age
[ Advertising Age | 2015-07-02 00:00:00 UTC ]
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Facebook can drive a lot of traffic to publishers, but the knock is that a lot of it is fly-by traffic. The Times is using a startup, KeyWee, to find subscribers among the casual readers, though. KeyWee comes up with keywords for articles and then targets the articles to Facebook users who are... Continue reading at Digiday
[ Digiday | 2015-07-02 00:00:00 UTC ]
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At this week's annual meeting of the International Christian Retail Show in Orlando, Fla., attendees expressed optimism about a show that has become, of late, more innovative. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-02 00:00:00 UTC ]
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Time Inc's Chief Content Officer takes exception to the idea that the flagship magazine is struggling. The post Time Keeps Ticking: Norm Pearlstine Responds appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-07-01 00:00:00 UTC ]
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WRITING books must be in the DNA of Times journalists. Even the paper’s founding editor, Henry J. Raymond, cranked them out, including his “History of the Administration of President Lincoln” in 1864. The next year, he r ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-06-29 00:00:00 UTC ]
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