Sandie Hawkins, a former Adobe executive, joined TikTok as its new advertising chief in the United States. Hawkins, who was named gm of global business solutions for the social video app and parent company ByteDance, previously was vp and head of Americas for Adobe Advertising Cloud and CRO at digital media consultancy Varick. Hawkins, who... Continue reading at 'AdWeek'
[ AdWeek | 2020-07-28 21:26:52 UTC ]
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Alexandra Maramenides is leaving the Bonnier Group to join Simon & Schuster UK as managing director of its Children’s Publishing Division. Continue reading at The Bookseller
[ The Bookseller | 2015-11-13 00:00:00 UTC ]
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Volume, creativity and analytics. Those were some of the biggest changes publishers noticed in native advertising over the past year, which we discovered at Digiday's "WTF is Native Advertising" event in New York. Top minds from the biggest publishers including Mental Floss, Time Inc., The Onion... Continue reading at Digiday
[ Digiday | 2015-11-04 00:00:00 UTC ]
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It's a hard call to make, with disincentives for the first to make it, but there's a growing acknowledgement that digital publishers and advertisers have failed to deliver on the promise that digital advertising held. The ability to id ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-23 00:00:00 UTC ]
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The appointed three-year position, which includes an annual C$10,000 honorarium, means that Michaels will be the city’s advocate for poetry and language. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-15 00:00:00 UTC ]
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The new v-p, editorial director will oversee the entire acquisition process and editorial team for the imprint. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-15 00:00:00 UTC ]
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The Bodley Head is to publish a “sweeping memoir” by artist and political activist Ai Weiwei. As yet untitled, the book will be simultaneously published in the UK and in the US by Crown in spring 2017. Stuart Williams, publishing director at The Bodley Head, acquired UK and Commonwealth rights... Continue reading at The Bookseller
[ The Bookseller | 2015-10-14 00:00:00 UTC ]
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The overwhelming majority of digital publishers (90 percent) have adopted or are considering adding native advertising to their sites. It’s seen as an effective tool by brands and advertisers, garnering 4.1 times more vi ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-13 00:00:00 UTC ]
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Here's a reversal pretty much nobody saw coming: What used to be regarded as one of the most skippable forms of advertising -- custom content -- is now being held up by many in the industry as the thing that just might save advertising from all manner of ad-avoidance behavior, including ad... Continue reading at Advertising Age
[ Advertising Age | 2015-10-12 00:00:00 UTC ]
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After the passing of its executive director Jackie Hushion, industry association Canadian Publishers' Council, has appointed David Swail as executive director on an interim basis, effective immediately. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-09 00:00:00 UTC ]
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A major shakeout is coming to the digital media space as downward pricing pressure squeezes out some players. Shane Smith, chief executive and co-founder of Vice Media, said the problem is so severe that only digital publishers who are able to ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-08 00:00:00 UTC ]
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Selina Nwulu was today (7th October) named the next Young Poet Laureate for London by Spread the Word, the writer development agency that runs the scheme. Nwulu, who takes on the role from Aisling Fahey, beat off competition from five other poets (Belinda Zhawi, Harriet Creelman, Raymond... Continue reading at The Bookseller
[ The Bookseller | 2015-10-08 00:00:00 UTC ]
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PW, the Combined Book Exhibit and PubMatch have created the U.S. Publishing Mission to Cuba set to take place February 12-17 next year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-06 00:00:00 UTC ]
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Advertising Week XII, the Lollapalooza of marketing and media, brought with it a trove of data illustrating the growing mobile reach of social platforms Facebook, Google, Instagram and Snapchat. There was also no shortage of numbers revealed during the New York event affirming the impact of... Continue reading at AdWeek
[ AdWeek | 2015-10-04 00:00:00 UTC ]
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Big online publishers have a message for marketers: Stop putting so much faith in technology and realize that we're the only ones you can trust.This argument runs counter to one of the core principles of online advertising. For several years now, the advertising industry has been increasingly... Continue reading at Advertising Age
[ Advertising Age | 2015-10-01 00:00:00 UTC ]
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Cumulus Media, the second-largest operator of U.S. radio stations behind IHeartMedia, replaced company co-founder Lew Dickey as CEO after an 84% drop in the stock price this year, naming longtime magazine publishing executive Mary Berner to replace him.Mr. Dickey will remain on the board as vice... Continue reading at Advertising Age
[ Advertising Age | 2015-09-30 00:00:00 UTC ]
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Richard Mollet has spearheaded "unprecedented change" in the industry and given the Publishers Association "real energy and a sense of direction," publishers have said following the news he is to stand down from his position as c.e.o of the Publishers Association next year. Mollet is leaving to... Continue reading at The Bookseller
[ The Bookseller | 2015-09-26 00:00:00 UTC ]
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When I started in advertising, there was no guarantee that your job would still be yours after maternity leave. No law protected you against sexual harassment.It was 1975, and my first job after graduating Phi Beta Kappa magna cum laude from Smith College was as a secretary at a prestigious... Continue reading at Advertising Age
[ Advertising Age | 2015-09-24 00:00:00 UTC ]
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Part MC, part provocateur, Anton will facilitate a special program for the publishing C-suite. The post Hanley Wood Vice Chairman Frank Anton Named to Lead Folio: CEO Summit appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-09-22 00:00:00 UTC ]
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