TikTok Names Sandie Hawkins as Its Head of U.S. Advertising

Sandie Hawkins, a former Adobe executive, joined TikTok as its new advertising chief in the United States. Hawkins, who was named gm of global business solutions for the social video app and parent company ByteDance, previously was vp and head of Americas for Adobe Advertising Cloud and CRO at digital media consultancy Varick. Hawkins, who... Continue reading at 'AdWeek'

[ AdWeek | 2020-07-28 21:26:52 UTC ]
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'Mockingbird' heads for Broadway

US film and theatre producer Scott Rudin is to take Harper Lee's novel To Kill a Mockingbird to Broadway, in a new adaptation by screenwriter Aaron Sorkin, after a change of heart by the author, who was previously reluctant to allow such a production.  Continue reading at The Bookseller

[ The Bookseller | 2016-02-12 00:00:00 UTC ]
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Naples Tapped to Head Disney Books; Gonzales to Succeed Naples at Rodale

Mary Ann Naples has been named v-p and publisher of Disney Book Group. Naples was most senior v-p and publisher at Rodale, and will be succeeded there by Gail Gonzales, who was v-p and associate publisher at the house. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-02-11 00:00:00 UTC ]
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Lisa Lucas Named National Book Foundation Director

Lisa Lucas, publisher of the nonprofit online magazine Guernica, has been appointed executive director of the National Book Foundation. She will start March 14. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-02-10 00:00:00 UTC ]
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Waterstones heading in 'right direction' after slashing losses

Waterstones is “moving in the right direction” but there is still “much more work to do,” the chain’s managing director James Daunt has said after the company significantly reduced its losses last year. Continue reading at The Bookseller

[ The Bookseller | 2016-02-04 00:00:00 UTC ]
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More Effective Native Advertising Is a Solution to Ad Blockers

If you believe what you read, and what you hear at events like the IAB's Annual Leadership Meeting, ad blocking is an existential crisis for the advertising industry, and even more so for the content publishing industry. At the aforementioned meeting, Article 19 of the Universal Declaration of... Continue reading at Advertising Age

[ Advertising Age | 2016-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #universal declaration #human rights #put back


BISG Implements New Subject Headings for Young Adult Books

The Book Industry Study Group (BISG) implemented new BISAC subject headings for young adult titles, providing new opportunities for sales, awards tracking, and understanding the audience for these titles. The post BISG Implements New Subject Headings for Young Adult Books appeared first on... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-02-01 00:00:00 UTC ]
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Rice to head Touchpress as Aspinall departs

Louise Rice is to take over as c.e.o. of app developer Touchpress from 1st February, with Sam Aspinall departing. Continue reading at The Bookseller

[ The Bookseller | 2016-01-29 00:00:00 UTC ]
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Review of 2015: heads of houses assess success

The heads of the UK publishing's four biggest trade publishers on the successes, and challenges, of 2015. Continue reading at The Bookseller

[ The Bookseller | 2016-01-29 00:00:00 UTC ]
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Hardinge's 'Lie Tree' named Costa Book of the Year

The Lie Tree by Frances Hardinge, published by Macmillan Children's Books, has been crowned the winner of the £30,000 2015 Costa Book of the Year: the first children's book to claim the prize in more than a decade. Continue reading at The Bookseller

[ The Bookseller | 2016-01-27 00:00:00 UTC ]
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Bonnier Publishing Fiction changes its name to Bonnier Zaffre

Bonnier Publishing Fiction is changing its name to Bonnier Zaffre, effective immediately. Continue reading at The Bookseller

[ The Bookseller | 2016-01-26 00:00:00 UTC ]
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Finalists Named for 2016 PW Bookstore of the Year

This year’s bookstore finalists represent a broad range of general independent bookstores, both big and small. The winner will be named in March. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-01-26 00:00:00 UTC ]
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Tyndale House Names New President, Board Chairman

Mark Taylor is now chairman of the board and chief executive officer at Tyndale House, and Jeff Johnson is president and chief operating officer. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-01-25 00:00:00 UTC ]
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Wise named new AAA president

Senior agent at Curtis Brown, Gordon Wise, has been elected president of the Association of Author's Agents (AAA), following the end of current president Sam Edenborough's term. Continue reading at The Bookseller

[ The Bookseller | 2016-01-22 00:00:00 UTC ]
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F+W Names Tom Beusse CEO

Beusse, an executive with experience at USA Today and Westwood One, is succeeding David Nussbaum, who left F+W in late 2015 after eight years at the company. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-01-20 00:00:00 UTC ]
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MPA Names Linda Thomas Brooks New President and CEO

Former GM Mediaworks, Martin Agency director takes charge at the Association of Magazine Media, effective immediately. The post MPA Names Linda Thomas Brooks New President and CEO appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-01-15 00:00:00 UTC ]
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Headline poaches Clarke to head new imprint

Headline is launching a new commercial imprint and has poached Michael Joseph's publishing director Alex Clarke to lead it. Continue reading at The Bookseller

[ The Bookseller | 2016-01-13 00:00:00 UTC ]
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How Snapchat Plans to Compete With Facebook for Advertisers' Dollars

In an alternate universe, Snapchat would have become a part of Facebook when the social network reportedly tried to buy the mobile app for $3 billion in 2013. Instead Snapchat has set its sights on recreating Facebook's success, and its employees have been discussing with people outside the... Continue reading at Advertising Age

[ Advertising Age | 2016-01-13 00:00:00 UTC ]
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Six Religion Books Headed to the Big Screen in 2016

Read it before you see it: here are six religion book-to-film adaptations slated to hit theaters in 2016. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-01-12 00:00:00 UTC ]
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Thousands sign petition to name new element in Pratchett's honour

A petition has launched to name a newly-discovered element "octarine" - the colour of magic in the late Terry Pratchett's novel of the same name. Continue reading at The Bookseller

[ The Bookseller | 2016-01-12 00:00:00 UTC ]
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Why Facebook's Audience Network Looks Like a Billion-Dollar Advertising Machine

Facebook is pulling back the curtain just enough to tout how much money it's making for publishers. The Menlo Park, Calif.-based company today said its mobile-focused Facebook Audience Network (FAN) had a $1 billion annual run rate during the fourth quarter for advertising spend, with "the... Continue reading at AdWeek

[ AdWeek | 2016-01-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile apps #private marketplaces #mediation services #ad server #ad services