This Infographic Has 10 Eye-Popping Marketing Stats From Advertising Week

Advertising Week XII, the Lollapalooza of marketing and media, brought with it a trove of data illustrating the growing mobile reach of social platforms Facebook, Google, Instagram and Snapchat. There was also no shortage of numbers revealed during the New York event affirming the impact of television—and yet, even the networks are embracing mobile more than ever. The ad business, noted Carolyn Everson, Facebook's vp of global marketing solutions, isn't just getting into the game. "The shift to mobile," she said, "has already happened." This story first appeared in the Oct. 5 issue of Adweek magazine. Click here to subscribe. Continue reading at 'AdWeek'

[ AdWeek | 2015-10-04 00:00:00 UTC ]
News tagged with: #embracing mobile #advertising week #ad business #adweek magazine

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These Eye-Popping Lego Masterpieces Raise The Stakes For Plastic Bricks

Beautiful Lego: Wild! is a journey from the smallest bacteria to sweeping natural vistas, all made from the colorful toy bricks.Just as The Lego Movie taught us, creativity with the colored plastic blocks shouldn't be limited to following set instructions to build preconceived scenes. The proof... Continue reading at Fast Company

[ Fast Company | 2015-08-20 00:00:00 UTC ]
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International Hot Book Properties: Week of August 10, 2015

A posthumous novel by Che Guevara's grandson keeps selling, an Australian debut draws interest, and a British novel continues to rack up major deals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-08-11 00:00:00 UTC ]
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News Briefs: Week of August 10, 2015

Hamilton lands new deal at Putnam and more in this week's publishing news briefs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-08-07 00:00:00 UTC ]
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This Week's Bestsellers: August 10, 2015

New from Dr. Seuss: the #1 title on PW’s Children’s Picture Book List , and across the country. Plus the author of ‘The Paris Wife’ returns to the 1920s, and UFC champ Ronda Rousey stages a comeback. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-08-07 00:00:00 UTC ]
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Book Deals: Week of August 10, 2015

Lisa Scottoline re-ups at SMP for six new books, Italian bestseller Alessandro Baricco lands at Europa, Kate DiCamillo teams up with Harry Bliss at Candlewick, and more in this week's notable book deals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-08-07 00:00:00 UTC ]
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My Job In 5: Emma O’Donovan, Head of marketing Flying Eye Books

Describe your role. Creating and managing marketing campaigns for new releases and ensuring that as many people as possible hear about and are completely enthused by the fantastic books Flying Eye are producing, through press reviews, events, advertising and online channels. What do you like... Continue reading at The Bookseller

[ The Bookseller | 2015-07-11 00:00:00 UTC ]
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Among this week's openings are the Tiger’s Den bookstore/bar in St. Joseph, Mo. And, in other news, Lancaster, Pa., bookstore Aaron's Books is celebrating its tenth anniversary. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-10 00:00:00 UTC ]
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New Media's Marketing Departments Cozy Up to Advertisers

To gin up audiences, an untraditional news publisher is leaning on a very traditional strategy: advertising. Ozy.com -- a slick-looking website that's flush with investor cash but had just 1.2 million unique visitors in April, according to ComScore -- is spending more than a million bucks across... Continue reading at Advertising Age

[ Advertising Age | 2015-06-05 00:00:00 UTC ]
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Latin American Digital Markets to Rise 10-15% by 2020

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[ Publishing Perspectives | 2015-04-23 00:00:00 UTC ]
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Bookselling Roundup, Week Ending April 10, 2015

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[ Publishers Weekly | 2015-04-10 00:00:00 UTC ]
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Infographic: What Digital Stats Can Tell Us About Mad Men, Game of Thrones and Daredevil

Between 1 million and 2 million people will watch the return of Mad Men on Sunday night, but based on digital buzz, it seems only die-hard fans and not newcomers will be tuning in. Digital research from publisher and social media agency Moviepilot predicts that showrunner Matthew Weiner's... Continue reading at AdWeek

[ AdWeek | 2015-04-04 00:00:00 UTC ]
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In Germany: Ebooks Less Than 10% of Market, Tolino Grows

Ronald Schild, CEO at Germany's MVB, discusses developments in German ebook sales — which still command just a single digit market share — and the Tolino ebook platform. The post In Germany: Ebooks Less Than 10% of Market, Tolino Grows appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-02-27 00:00:00 UTC ]
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This Year's 10 Biggest Shifts, Shake-ups and Surprises in Mobile Marketing

Fueled by new ad formats and acquisitions from Facebook, Twitter and brands, mobile marketing finally began to step up to its potential this year. From messaging and video to ultra-targeted ads and simplified shopping, smartphones and tablets became a major focus for most digital brands players... Continue reading at AdWeek

[ AdWeek | 2014-12-30 00:00:00 UTC ]
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New Press Eyes U.S. Market From Thailand

In 2012, Cali Dawson and Gordon Ross, a pair of expats living in Bangkok, made plans to start a new publishing company in Thailand. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-19 00:00:00 UTC ]
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What Every Tech-Savvy Marketer Should Know About the Future of Programmatic Advertising

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[ AdWeek | 2014-11-20 00:00:00 UTC ]
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News Briefs: Week of November 10, 2014

Open Road dodges $1 million bullet and more in this week's publishing news briefs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-07 00:00:00 UTC ]
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Book Deals: Week of November 10, 2014

Knopf Kids’ gets Witch-y with Mather and more in this week's notable book deals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-07 00:00:00 UTC ]
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Bookselling Round Up, Week Ending October 10, 2014

Albertine, the newly opened New York City bookstore of the French Embassy, launches a six-day festival and two stores mark reopenings: Third Street Books and Know Knew Books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-10 00:00:00 UTC ]
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[ Publishers Weekly | 2014-07-10 00:00:00 UTC ]
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