Advertising Week XII, the Lollapalooza of marketing and media, brought with it a trove of data illustrating the growing mobile reach of social platforms Facebook, Google, Instagram and Snapchat. There was also no shortage of numbers revealed during the New York event affirming the impact of television—and yet, even the networks are embracing mobile more than ever. The ad business, noted Carolyn Everson, Facebook's vp of global marketing solutions, isn't just getting into the game. "The shift to mobile," she said, "has already happened." This story first appeared in the Oct. 5 issue of Adweek magazine. Click here to subscribe. Continue reading at 'AdWeek'
[ AdWeek | 2015-10-04 00:00:00 UTC ]
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This week, our top stories examined the debut of Facebook-funded shows on Watch, publishers’ pivots to video and more. The post Best of the week: Facebook eyes YouTube with launch of Watch shows appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-09-01 00:00:00 UTC ]
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Among the books heating up around the globe this week are Raphaëlle Giordano's French bestseller, a debut Swedish thriller and a backlist novel by a Guatemalan author known best for his short fiction. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-11 00:00:00 UTC ]
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What are the books that have just been optioned for TV and film? In this, our first of a new bi-weekly column, deals close for a memoir by Patricia Lockwood and a nonfiction book about a group of men who broke the color barrier in corporate America. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-11 00:00:00 UTC ]
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This week: an oral history of Bob Marley, plus an existential mystery in which a couple's neighbors strangely stop speaking to them. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-07 00:00:00 UTC ]
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Lake Union re-ups Kerry Lonsdale, Sherrilyn Kenyon signs a double with Tor, Simon Sebag Montefiore sells a novel to Pegasus, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-07 00:00:00 UTC ]
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Mark R. Levin’s ‘Rediscovering Americanism’ is the #1 book in the country. Plus Oprah’s latest Book Club pick, ‘Behold the Dreamers’ by Imbolo Mbue, debuts at #5 in trade paper, and a graphic novel about a sweet space alien with a ginormous Twitter following lands at #18 on our Hardcover Fiction... Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-07 00:00:00 UTC ]
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At outlets that report to NPD BookScan, unit sales of print books were 1% higher in the week ended May 21, 2017, than in the similar week in 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-26 00:00:00 UTC ]
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Bloomberg Media wants marketers to capitalize on consumer mood swings.The publishing tycoon plans to use its NewFronts presentation on Monday to promote a new offering, dubbed Trigr, that allows marketers to serve a custom tailored creative or branded content after specific market conditions are... Continue reading at Advertising Age
[ Advertising Age | 2017-05-01 00:00:00 UTC ]
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A Finnish lifestyle book about perseverance and a memoir by a Syrian refugee are among the books generating buzz abroad this week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-11 00:00:00 UTC ]
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Tor nabs a self-published SF series, comedian/radio host Rickey Smiley lands at Gallery, FSG invests in a middle grade debut, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-07 00:00:00 UTC ]
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YouTube personality Lilly Singh has the #10 book in the country. Plus novelist Jessica Shattuck has her best debut week by far with ‘The Women in the Castle,’ and Tom Verducci’s book on the Cubs sells well in the city of—do we even have to tell you? Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-07 00:00:00 UTC ]
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This week: the genius of the music of Prince, plus a madcap thriller full of hidden identities. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-07 00:00:00 UTC ]
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Two-hundred-and-fifteen in a series. Welcome to this week's overview of the best apps, games and extensions released for Windows 10 on Windows Store in the past seven days. Another week, another Insider Build. Build 15014 introduces an ebook store, and ebook reading capabilities in Microsoft... Continue reading at Betanews
[ Betanews | 2017-01-20 00:00:00 UTC ]
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A memoir by an Italian doctor working with migrants draws interest, as does a celebrated French novel currently up for the Prix Goncourt. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-11 00:00:00 UTC ]
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David Hajdu sells a novel to Norton, Berkley brings Susan Meissner into hardcover, HarperTeen nabs a YA duology by Testing trilogy author Joelle Charbonneau, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-07 00:00:00 UTC ]
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Bruce Springsteen has the #1 book in the country with his memoir, ‘Born to Run.' Plus Gabrielle Bernstein helps herself to the #4 spot in Hardcover Nonfiction with ‘The Universe Has Your Back,’ authors take sides in the great pasta debate, and much more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-07 00:00:00 UTC ]
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World Book Day director Kirsten Grant right has praised this year’s “phenomenal” event, which saw children’s book sales rise by 24.7% in WBD week, despite sales of the £1 WBD titles falling by 5.8% year on year. Continue reading at The Bookseller
[ The Bookseller | 2016-06-13 00:00:00 UTC ]
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University Press Week runs November 8-14. This handy infographic summarizes all you need to know about this dynamic segment of the publishing industry. The post Infographic: Launching University Press Week, November 8-14 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-11-06 00:00:00 UTC ]
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When the concept of native advertising first gained widespread attention in 2012, it was expected to lift publishers' fortunes and rescue digital advertising from the perpetual downward slide of display ad rates.Fast-forward three years, and native has largely delivered on that promise.... Continue reading at Advertising Age
[ Advertising Age | 2015-09-04 00:00:00 UTC ]
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Beautiful Lego: Wild! is a journey from the smallest bacteria to sweeping natural vistas, all made from the colorful toy bricks.Just as The Lego Movie taught us, creativity with the colored plastic blocks shouldn't be limited to following set instructions to build preconceived scenes. The proof... Continue reading at Fast Company
[ Fast Company | 2015-08-20 00:00:00 UTC ]
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