If you've ever wondered how BuzzFeed's popular Tasty videos come together, Fossil's new ads want to show you. As a follow-up to its recent twist on the viral "Instagram Husbands" clip, the watch brand's newest spot plays off of the success of the digital publisher's viral videos. Fossil worked with 360i and BuzzFeed to create a three-part series called "Behind the Hands of a Tasty Producer," which profiles three Tasty producers and promotes the brand's smartwatch. Each video starts off with the producer reading comments off of their videos in the style of Jimmy Kimmel's Celebrities Read Mean Tweets segment. The clips focus on how the BuzzFeed staffers came up with the idea for a successful food video, as well as giving a little background on themselves. Merle O'Neal, for example, is a vegetarian who "tries to make vegetables exciting for people because I feel like people hear 'vegetarian' and they're automatically pushed away." Alvin Zhou—who Adweek followed for a recent feature story about Tasty—talks about how he learned to cook by Skype video messaging with his mom. And Scott Loitsch explains why a recipe for an ice cream-filled churro was his most successful video. Of course, the producers are wearing Fossil smartwatches and the videos show off its features, including the ability to play music, see notifications and alerts and set a timer. "The voiceover played a hugely integral part in organically showcasing the watch functionality and how it can be used to... Continue reading at 'AdWeek'
[ AdWeek | 2016-11-10 00:00:00 UTC ]
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Tom Chicken has been appointed as Transworld’s sales director following Sarah Roscoe’s move to sales director for Penguin Random House Children’s. Chicken originally joined Penguin on the graduate business management scheme in 2002, going on to manage field and key account sales teams, as well... Continue reading at The Bookseller
[ The Bookseller | 2015-02-11 00:00:00 UTC ]
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Hachette UK finished 2014 with a net sales decline of 10% in the final quarter, compared to the same period in 2013 which saw Sir Alex Ferguson claim the Christmas number one, according to annual results released by French parent company Lagardere. Across 2014 as a whole, Hachette UK saw a... Continue reading at The Bookseller
[ The Bookseller | 2015-02-11 00:00:00 UTC ]
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Machines are now selling some print ads at Time Inc.The nation's largest magazine publisher -- owner of People, Time, Sports Illustrated and InStyle -- is letting marketers buy print ads with the same automated technology used to buy digital ads. This type of deal, where a computer facilitates a... Continue reading at Advertising Age
[ Advertising Age | 2015-02-10 00:00:00 UTC ]
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The Associated Press (AP) is expanding its live video offering as digital publishers from across the media spectrum look to show more live video online. Multiple live streams will now be available on AP's digital Video Hub platform, which ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-02-10 00:00:00 UTC ]
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What if there were an ad that you just couldn't draw your eyes from? It's oddly captivating, almost hypnotic, and it would halt your thumb from scrolling farther down your Facebook feed. There's one such creative format that is only now catching on as the digital world's equivalent of the... Continue reading at AdWeek
[ AdWeek | 2015-02-10 00:00:00 UTC ]
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News Corp. continues to tout the strength of its legacy newspaper business even though most of the company's growth now stems from expansions in the real estate and book publishing markets. Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-02-06 00:00:00 UTC ]
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Newspaper revenue in the UK, the US and Australia is down despite a rise in the company’s overall revenue thanks to book publishing and real estate divisionsDeclining sales, advertising and subscriptions hurt revenues at Rupert Murdoch’s newspaper business in the final quarter of last year, News... Continue reading at The Guardian
[ The Guardian | 2015-02-06 00:00:00 UTC ]
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We aslked Dazed Group, News U.K., Mashable and Monrif Group what they think about the ominous subject of ad blocking. The post European publishers assess the threat of ad blocking appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2015-02-06 00:00:00 UTC ]
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Harper Lee's second novel 'Go Set a Watchman' was discovered by her attorney. The new novel – a sequel to 'To Kill a Mockingbird' – is due to be published July 14, 2015. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-02-05 00:00:00 UTC ]
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Harper Lee, the author of To Kill a Mockingbird, will publish a sequel called Go Set a Watchman. Continue reading at BBC News
[ BBC News | 2015-02-04 00:00:00 UTC ]
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Facebook is allowing a new ad type in its yearly awards: Instagram campaigns. The Facebook Awards started taking submissions last week, and for the first time, Instagram ads are up for consideration, the social network said. This is the fourth year Facebook is hosting the ad awards, and Adweek... Continue reading at AdWeek
[ AdWeek | 2015-02-04 00:00:00 UTC ]
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Advertisers have been making a lot of noise about viewability and fraud lately. And with good reason -- according to sources like comScore and Google, half of online advertising dollars go to waste due to bots, click fraud and out-of-sight placements. While the costs to advertisers might be... Continue reading at Advertising Age
[ Advertising Age | 2015-02-03 00:00:00 UTC ]
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If you've written the book on making comics, what kind of comics do you make? For Scott McCloud, it's an ambitious graphic novel about creativity itself. The post The Guy Who Knows Everything About Comics Finally Made a Graphic Novel appeared first on WIRED. Continue reading at Wired
[ Wired | 2015-02-03 00:00:00 UTC ]
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The Dude goes fully meditative to promote his new sleeping aid album.We already knew about the Jeff Bridges Sleeping Tapes, a collection of relaxing sounds, guided meditations and stories designed to help improve your slumber. The Oscar-winning actor teamed up with website publishing platform... Continue reading at Fast Company
[ Fast Company | 2015-02-02 00:00:00 UTC ]
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Video consumption continues to accelerate, and traditional publishers need to keep an eye on this ever-continuing burgeoning market. Video ad revenue is expected to jump again by 26.1% in 2015 after an approximate expenditure of C$145 million ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-01-30 00:00:00 UTC ]
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Anne Enright has been appointed the first Laureate for Irish Fiction. The author receives €150,000 over the three-year term of her Laureateship, during which she will continue her own work as a creative artist, teach creative writing at University College Dublin and New York University, and... Continue reading at The Bookseller
[ The Bookseller | 2015-01-30 00:00:00 UTC ]
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Facebook continues to do what few digital publishers can pull off: Over each of the last five quarters, the social network has been able to boost revenue even as it sells fewer ads.The ability to raise prices has rocketed Facebook's overall revenue to $3.85 billion in the most recent quarter. In... Continue reading at Advertising Age
[ Advertising Age | 2015-01-29 00:00:00 UTC ]
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Helen Macdonald wins the Costa Book Awards Book of the Year 2014 for her book H is for Hawk. Continue reading at BBC News
[ BBC News | 2015-01-28 00:00:00 UTC ]
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At its heart, Twitter seems to be suffering from some sort of existential crisis, struggling to work out if it's a social network, a messaging service or a publishing platform. Today sees the company launch two features that, if we're honest, only re... Continue reading at Engadget
[ Engadget | 2015-01-27 00:00:00 UTC ]
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Glossy magazine publisher Conde Nast, which owns Vogue and Vanity Fair, is enlisting its editors to consult with advertisers and help them create articles and images.The move -- which comes with the rollout of 23 Stories by Conde Nast, a new department charged with creating content for brands --... Continue reading at Advertising Age
[ Advertising Age | 2015-01-27 00:00:00 UTC ]
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