If you've ever wondered how BuzzFeed's popular Tasty videos come together, Fossil's new ads want to show you. As a follow-up to its recent twist on the viral "Instagram Husbands" clip, the watch brand's newest spot plays off of the success of the digital publisher's viral videos. Fossil worked with 360i and BuzzFeed to create a three-part series called "Behind the Hands of a Tasty Producer," which profiles three Tasty producers and promotes the brand's smartwatch. Each video starts off with the producer reading comments off of their videos in the style of Jimmy Kimmel's Celebrities Read Mean Tweets segment. The clips focus on how the BuzzFeed staffers came up with the idea for a successful food video, as well as giving a little background on themselves. Merle O'Neal, for example, is a vegetarian who "tries to make vegetables exciting for people because I feel like people hear 'vegetarian' and they're automatically pushed away." Alvin Zhou—who Adweek followed for a recent feature story about Tasty—talks about how he learned to cook by Skype video messaging with his mom. And Scott Loitsch explains why a recipe for an ice cream-filled churro was his most successful video. Of course, the producers are wearing Fossil smartwatches and the videos show off its features, including the ability to play music, see notifications and alerts and set a timer. "The voiceover played a hugely integral part in organically showcasing the watch functionality and how it can be used to... Continue reading at 'AdWeek'
[ AdWeek | 2016-11-10 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Tue, 29/03/2011 - 08:55 Random House c.e.o. Gail Rebuck has said she expects digital to become a "significant" part of its business in 2011 and hailed a "show-stopping" Christmas, as parent company Bertelsmann announced its full-year results to... Continue reading at The Bookseller
[ The Bookseller | 2011-03-29 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Tue, 15/03/2011 - 14:47 Adult hardback fiction books have been added to the basket of goods that the government uses to calculate the cost of living in the UK. read more Continue reading at The Bookseller
[ The Bookseller | 2011-03-15 00:00:00 UTC ]
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With the explosion of magazine apps, social media and the resurgence of print advertising, magazine brands are showing a prominent face to their loyal and new readers and advertisers. A top 5 chart pulled together by FOLIO: sister publication min looks at the group publisher vanguards that had... Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-15 00:00:00 UTC ]
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Online publishers like CBS and Forbes are selling the tiny ads on their Web sites, rather than letting a third-party network promote teeth whitening and herbal remedies. Continue reading at The New York Times
[ The New York Times | 2011-02-28 00:00:00 UTC ]
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Forbes is launching an ad platform that combines the Forbes Media Network with a new audience segmentation effort called FAST and offers custom units that blend advertising with content according to user preferences. Continue reading at Folio Magazine
[ Folio Magazine | 2011-02-22 00:00:00 UTC ]
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Viewing ads in exchange for service could help monetize "occasionals" and "fly-bys"--which represent a much larger part of a publisher's audience than hard core users. Continue reading at Folio Magazine
[ Folio Magazine | 2011-02-16 00:00:00 UTC ]
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The hype might suggest that many citizens of the iPhone-loving world have adopted ebooks for their literary needs, but Kimico is betting there are still plenty... Continue reading at PC World
[ PC World | 2011-02-10 00:00:00 UTC ]
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By Tim Conneally, Betanews Google on Thursday finally launched a renewed web-based Android Market that integrates with a user's Google account and lets him shop for applications and send them to the various Android-powered devices linked to the account. This new shop marks the industry-wide... Continue reading at Betanews
[ Betanews | 2011-02-05 00:00:00 UTC ]
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By Tim Conneally, Betanews At a special event in Mountain View, California Wednesday, search leader Google gave the first in-depth look at "Honeycomb," the tablet-specific version of the Android operating system. This is the biggest overhaul the platform has gotten since it debuted in 2008. The... Continue reading at Betanews
[ Betanews | 2011-02-03 00:00:00 UTC ]
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Written By: Lisa Campbell A complaint against a W H Smith advert for the Richard and Judy Book Club has not been upheld by the Advertising Standards Authority. The television broadcast, promoting the husband-and wife teams exclusive deal with W H Smith to run Richard and Judys Book Club,... Continue reading at The Bookseller
[ The Bookseller | 2011-02-02 00:00:00 UTC ]
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Written By: Philip stone Jamie Oliver's Jamie's 30-minute Meals (Michael Joseph) has returned to the summit of the Official UK Top 50 after a three-week hiatus. The bestselling hardback non-fiction book since records began sold 37,407 copies in the seven days to 29th January, up 77%... Continue reading at The Bookseller
[ The Bookseller | 2011-02-01 00:00:00 UTC ]
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Written By: Charlotte Williams Sphere has acquired the tie-in title to comedian Billy Connolly's forthcoming "Route 66" ITV show. Non-fiction publishing director Adam Strange bought world rights from Maverick Television to Billy Connolly's Route 66, winning a four-way auction. read more Continue reading at The Bookseller
[ The Bookseller | 2011-01-31 00:00:00 UTC ]
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While it may not apply to overall advertising budgets, "big" was in for individual ad pages that ran in MPA member magazines in 2010. According to data collected by MagazineRadar, high-impact ads that ran on heavy stock were up 19 percent in 2010 and the actual ad size increased as well: the... Continue reading at Folio Magazine
[ Folio Magazine | 2011-01-27 00:00:00 UTC ]
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Anna Boiardi's family founded Chef Boyardee more than 70 years ago, spelling their name phonetically to help Americans pronounce it. Now, Boiardi teaches cooking classes and has written Delicious Memories, which Stewart, Tabori & Chang will publish in May. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-01-24 00:00:00 UTC ]
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