Could native advertising be hitting a wall? Marketers and publishers continue to fall all over themselves to create messaging that doesn’t look like advertising and that doesn’t annoy the reader. But the format is facing growing pains. “Agencies aren’t ready to turn on a dime and do this,” Rey Peralta, svp, director of creative technology at Deutsch, New York, said during a panel discussion last week hosted by Livefyre. “Everyone has to get in the same room. It’s incredibly challenging.” Jordan Kretchmer, founder and CEO of Livefyre, which acts as a middleman between publishers and advertisers by amplifying social conversation about brands across the Web, also pointed the finger at agencies. Seeing as they work on native ads for no extra money and are not set up to corral all those who need to be involved in the process, agencies “currently aren’t incentivized to really push for native ads and, therefore, are many times the blocker in getting a native campaign pushed through,” Kretchmer responded in an email. Like agencies, clients often aren’t structured to take on native, often finding it is easier and faster to buy programmatic ads. This friction is a problem for digital publishers that are banking on native and other premium-priced ad formats to stem the rush of ad dollars to lower-CPM programmatic ads. For marketers, it’s a chance to move beyond the hated banner ad and create messaging that’s more engaging. It also doesn’t help that there’s no agreement on what... Continue reading at 'AdWeek'
[ AdWeek | 2013-10-21 00:00:00 UTC ]
News tagged with:
#missed opportunities
#starcom mediavest
#recent survey
As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-08-12 04:01:00 UTC ]
More news stories like this | News stories tagged with:
#digital media
In this week’s Dispatches from The Secret Library, Dr Oliver Tearle ponders the links between famous writers and advertising slogans Fay Weldon, author of The Life and Loves of a She-Devil (1983), is one of several famous novelists who started out in the field of advertising. In this connection... Continue reading at Interesting Literature
[ Interesting Literature | 2021-07-23 14:00:03 UTC ]
More news stories like this | News stories tagged with:
#secret library
#famous writers
#novelists
As advertisers have been increasing their carbon impact through the growing use of digital advertising, one adtech business has developed a campaign in a bid to support their attempt to repair the damage. Good-Loop, has created an ad tracker, 'The Green Ad Tag', which can be run cross-platform... Continue reading at AdWeek
[ AdWeek | 2021-07-19 12:56:17 UTC ]
More news stories like this | News stories tagged with:
#digital advertising
#digital media
Interviews Photo © Matika Wilbur For the 44th Annual Writers Week, the University of California, Riverside Department of Creative Writing, in partnership with the LA Review of Books, honored three US Poets Laureate with Lifetime Achievement... Continue reading at World Literature Today
[ World Literature Today | 2021-04-21 15:11:24 UTC ]
More news stories like this | News stories tagged with:
#recent events
#literary community
#indian literature
#anthology
#book award
He won a Pulitzer for “Lonesome Dove” and shared an Oscar for his “Brokeback Mountain” screenplay. Continue reading at The Washington Post
[ The Washington Post | 2021-03-26 16:04:07 UTC ]
More news stories like this | News stories tagged with:
#larry mcmurtry
#award-winning novelist
#lonesome dove
Users of connected TV's most popular platform are about to see a major advertising upgrade. Roku and Nielsen are shaking up the connected TV advertising landscape with a landmark deal and strategic alliance: Roku is acquiring Nielsen's advanced video advertising (AVA) business, including the... Continue reading at AdWeek
[ AdWeek | 2021-03-01 21:30:00 UTC ]
More news stories like this | News stories tagged with:
#connected tv
#popular platform
#landmark deal
#strategic alliance
#measurement company
#nielsen
Kliph Nesteroff’s book shows the importance and influence that proper representation in the media can have. Continue reading at The Washington Post
[ The Washington Post | 2021-02-22 16:57:23 UTC ]
More news stories like this | News stories tagged with:
#book shows
Shamrock Capital, the parent company of Adweek, has acquired New York-based Bayard Advertising, which specializes in recruitment marketing. Founded in 1923, on Bayard Street in Lower Manhattan, Bayard offers a suite of services, including branding, creative, digital media strategy, programmatic... Continue reading at AdWeek
[ AdWeek | 2021-01-27 23:07:08 UTC ]
More news stories like this | News stories tagged with:
#lower manhattan
#programmatic buying
#digital media
The pandemic has catapulted digital media forward to such an extent that 2021 looks more like 2024. Continue reading at Media Week
[ Media Week | 2021-01-27 09:12:11 UTC ]
More news stories like this | News stories tagged with:
#digital media
Claire Blunt has been chief financial, operations and data officer for Hearst Europe. Continue reading at Media Week
[ Media Week | 2021-01-14 13:39:31 UTC ]
More news stories like this | News stories tagged with:
#advertising chief
#hearst
In a time of dramatic changes, advertisers are course-correcting targeting efforts to adhere to the ever-evolving digital media landscape. One solution that addresses numerous areas of transformation — from consumer habits to privacy regulations and the demise of third-party cookies — is... Continue reading at Digiday
[ Digiday | 2020-12-15 02:00:43 UTC ]
More news stories like this | News stories tagged with:
#consumer habits
#privacy regulations
#contextual targeting
#digital media
This year has been a dumpster fire and we mean that literally. But the shining bright spot in the literary world is an abundance of great new books by Indigenous writers being published in 2020. Since it’s National Native American Heritage Month, we’re focusing on books coming out of the U.S.... Continue reading at Electric Literature
[ Electric Literature | 2020-11-27 12:00:00 UTC ]
More news stories like this | News stories tagged with:
#books coming
#indigenous writers
#electric literature
#literary world
2020 WORKED HARD to be one of the worst years in recent memory, but for readers of Native American literature, this era is proving to be among the most exciting in the history of Indigenous writing, especially for poetry. To wit: Joy Harjo has just begun her second term as poet laureate of the... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2020-11-09 18:00:17 UTC ]
More news stories like this | News stories tagged with:
#norton anthology
#recent memory
#joy harjo
#poet laureate
#anthology
Oneworld imprint Rock the Boat has signed a "unique and compelling" YA thriller and coming of age story centred on a Native American girl, Firekeeper’s Daughter, by debut author Angeline Boulley. Continue reading at The Bookseller
[ The Bookseller | 2020-11-01 23:11:25 UTC ]
More news stories like this | News stories tagged with:
#ya thriller
#debut author
PRH imprint #Merky Books is in the running to win £1m of Channel 4 airtime after making the six-strong shortlist for the broadcaster's Diversity in Advertising Award. Continue reading at The Bookseller
[ The Bookseller | 2020-10-14 20:10:57 UTC ]
More news stories like this | News stories tagged with:
#six-strong shortlist
Ashley Deibert, CMO, Piano The world of digital advertising is undergoing a paradigm shift. Even before Google pulls the final plug on third-party cookies in 2022, brands will be challenged to rethink their targeting and ad strategies. The demise of third-party cookies promises to accelerate the... Continue reading at Digiday
[ Digiday | 2020-10-08 01:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital advertising
#paradigm shift
#third-party cookies
#third-party data
#digital publishing
The Age and Sydney Morning Herald get behind corporate campaign to ease Covid-related travel lockdowns Follow our Australian coronavirus live blogFull Australian Covid stats; Covid restrictions state by stateNSW cases map; Vic cases mapNSW hotspots list; Qld hotspots listSign up for Guardian... Continue reading at The Guardian
[ The Guardian | 2020-09-17 02:14:42 UTC ]
More news stories like this | News stories tagged with:
#guardian australia
#news corp
U.S. Poet Laureate Joy Harjo serves as lead editor of this new collection, which showcases a range of poems as vast as the continent. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2020-09-16 19:52:14 UTC ]
More news stories like this | News stories tagged with:
#powerful voices
#lead editor
#anthology
U.S. Poet Laureate Joy Harjo serves as lead editor of this new collection, which showcases a range of poems as vast as the continent. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2020-09-16 19:52:14 UTC ]
More news stories like this | News stories tagged with:
#powerful voices
#lead editor
#anthology
U.S. Poet Laureate Joy Harjo serves as lead editor of this new collection, which showcases a range of poems as vast as the continent. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2020-09-16 19:52:14 UTC ]
More news stories like this | News stories tagged with:
#powerful voices
#lead editor
#anthology