The Privacy Zeitgeist Means User Consent Is the New Key to Investment

Ad tech will need to reinvent itself or die, and anyone fighting the global wave of privacy-centric legislation that's sweeping the digital media sector will ultimately lose. That's the belief of Thomas Pasquet, co-founder and co-CEO of Ogury, an ad-tech company that today announced it had raised $50 million for its "marketing engine driven by... Continue reading at 'AdWeek'

[ AdWeek | 2019-12-05 21:44:16 UTC ]
News tagged with: #ad tech #ad-tech company #today announced #digital media

Other Publishing stories related to: 'The Privacy Zeitgeist Means User Consent Is the New Key to Investment'


Amazon Invests in India’s Westland: ‘Still Very Much Day One’

India's Business Standard reports that Amazon has purchased a 26-percent share in Westland, the book publishing unit of Tata's Trent Ltd. The post Amazon Invests in India’s Westland: ‘Still Very Much Day One’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amazon invests #26-percent share


Amazon Invests in India’s Westlake: ‘Still Very Much Day One’

India's Business Standard reports that Amazon has purchased a 26-percent share in Westland, the book publishing unit of Tata's Trent Ltd. The post Amazon Invests in India’s Westlake: ‘Still Very Much Day One’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amazon invests #26-percent share


Time Inc buys what is left of MySpace for its user data

Magazine publisher acquires social network’s owner Viant and will mine its membership dataTime Inc has acquired what is left of social media pioneer MySpace in a move designed to hoover up user data to help it target digital ads more effectively.The publisher of magazines including Time, People... Continue reading at The Guardian

[ The Guardian | 2016-02-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #user data #move designed


How Facebook Is Using Surveys to Improve Its News Feed and Give Users What They Want

Facebook is taking more of a "survey says" approach to what users will see in their news feeds. In a blog post published today, Facebook software engineers Cheng Zhang and Si Chen explained that the Menlo Park, Calif.-based company's traditional ways of determining what shows up in feeds—likes,... Continue reading at AdWeek

[ AdWeek | 2016-02-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #-based company #full picture #provide feedback


Blinkbox Music's user database was just sold to... JD Sports

Of Tesco's three ailing digital Blinkbox services, its ebook store appeared to be the only one that would go gently into that good night. Eventually, it did, while Blinkbox Movies found a new owner in TalkTalk (which finally got 'round to rebranding... Continue reading at Engadget

[ Engadget | 2016-01-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #blinkbox music #good night


The Canadian approach to fighting ad blockers: trade ads for user data

U.S. publishers could learn a thing or two about fighting ad blockers from their counterparts up north. Narcity Media, which runs a pair of city-focused sites aimed at Canadian millennials, last week started asking ad blockers to log in with their Facebook accounts if they wanted to read its... Continue reading at Digiday

[ Digiday | 2016-01-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #user data #ad blockers #facebook accounts #sponsored content


Scalability, Access the Keys for Private Equity Publishing Acquisitions

What last year’s private-equity and venture-backed publishing acquistions mean for the industry's future. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-01-15 00:00:00 UTC ]
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Digital media needs to make user experience a priority — or else

User experience is about empathy for the end user, Barbarian Group's Colin Nagy said on the Digiday Podcast. Many publishers miss that as they strive to churn pageviews and banner ad impressions. The result: navigating digital media is like walking on a sticky movie theater floor. The post... Continue reading at Digiday

[ Digiday | 2016-01-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digiday podcast #user experience #end user


Incisive Media becomes second UK publisher to ban ad blocker users

Incisive Media, which has a mix of ad-funded and subscription-based titles, is following in the footsteps of Axel Springer's Bild, London's City AM and the Washington Post in taking a tougher stance on ad blocking. The publisher will ban visitors with ad blockers enabled on some of its sites in... Continue reading at Digiday

[ Digiday | 2015-12-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad blocking #user experience #john barnes #time publishers


3 Key Publishing Moments of 2015, the Year of Provocative Thinking

Publishing Perspectives' Erin L. Cox looks back at 2015 in publishing and highlights three significant moments that sparked conversation in the literary world. The post 3 Key Publishing Moments of 2015, the Year of Provocative Thinking appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-12-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #literary world


Belgian ban on Facebook cookies should apply to all of Europe, privacy watchdogs say

European data protection authorities want Facebook to stop using cookies to track people who don't have a Facebook account.As part of a case brought by the Belgian Privacy Commission, a Brussels court ordered Facebook in an interim ruling not to track people in Belgium using its "datr" cookie... Continue reading at PC World

[ PC World | 2015-12-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #privacy watchdogs #case brought #privacy policy


Shamsie: 'Publishers not investing in author careers'

Novelist Kamila Shamsie has said that traditional publishers’ focus on the “bottom line value of pounds and pennies” has meant a shift away from building authors’ careers in the long-term and created a lack of diversity and new voices. Continue reading at The Bookseller

[ The Bookseller | 2015-12-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #traditional publishers #bottom line


Smart: 'publishers do invest long-term in authors'

Ebury m.d. Rebecca Smart said that traditional publishers need to “shout from the rooftops” more about the value and investment they provide for authors. Continue reading at The Bookseller

[ The Bookseller | 2015-12-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rebecca smart #traditional publishers


MediaGuardian 100: why 1 billion users put Facebook back on top

The 15th edition of the media power list finds change in the air, with digital challengers elbowing aside older moguls – but a long way to go on diversity• Women on the rise, but much still to do on diversity• Your interactive guide to the MediaGuardian 100 Back in 2001, when this list was first... Continue reading at The Guardian

[ The Guardian | 2015-11-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social networks #bill gates #richest man #mark zuckerberg


Hot Key signs Puffin Ireland editor Hennessy

Hot Key Books has signed three new authors for 2016, including Puffin Ireland editor Clare Hennessy and New York Times columnist Lisa Selin Davis. Continue reading at The Bookseller

[ The Bookseller | 2015-11-26 00:00:00 UTC ]
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Does Your News Media Company Really Know What “Audience” Means?

As we know in the publishing business, audience is key. We sell more advertising because of it, we beat our chests when we reach a certain number, and we believe what we are doing is ultimately for “our audience.”   Looking a ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-11-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing business


Data Encryption, Cryptography are Keys to the Future of the Book

Alec Ross sees a future in which digital books can be delivered as unpiratable text messages and the big data revolution is democratized to smaller players. The post Data Encryption, Cryptography are Keys to the Future of the Book appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-11-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book appeared #digital books #smaller players


Facebook’s Instant Articles Could Mean Less Traffic For Websites

Facebook officially rolled out Instant Articles to all iPhone users last Tuesday, allowing media companies to publish content directly to the social network instead of driving users back to their own properties.   The launch raises questions abo ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-10-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #iphone users


Facebook's fast-loading Instant Articles are now available to all iOS users

In May, Facebook started testing its Instant Articles feature, allowing select news publishers to publish full stories directly on Facebook’s mobile apps. Today, Facebook announced that it had started rolling out Instant Articles to everyone using Facebook’s iOS app. Because Instant Articles can... Continue reading at PC World

[ PC World | 2015-10-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile apps #ios app #mobile browser #lot faster #lightning bolt