The Privacy Zeitgeist Means User Consent Is the New Key to Investment

Ad tech will need to reinvent itself or die, and anyone fighting the global wave of privacy-centric legislation that's sweeping the digital media sector will ultimately lose. That's the belief of Thomas Pasquet, co-founder and co-CEO of Ogury, an ad-tech company that today announced it had raised $50 million for its "marketing engine driven by... Continue reading at 'AdWeek'

[ AdWeek | 2019-12-05 21:44:16 UTC ]
News tagged with: #ad tech #ad-tech company #today announced #digital media

Other Publishing stories related to: 'The Privacy Zeitgeist Means User Consent Is the New Key to Investment'

iPad users may not become book readers, report finds

Written By: Charlotte Williams Publication Date: Thu, 28/04/2011 - 08:00 A large proportion of iPad owners in the US have not used the device to read an ebook, a survey from media and publishing forecast firm Simba Information reveals. A report on the firm's "Trade E-Book Publishing 2011"... Continue reading at The Bookseller

[ The Bookseller | 2011-04-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #read ebooks #book readers #report finds #survey respondents #large proportion #ipad owners

LBF: Territoriality "key" for UK publishers

Written By: Philip Jones Publication Date: Tue, 12/04/2011 - 09:28 Controlling world English-language rights is key to taking advantage of the global book economy for UK publishers, delegates have been told. read more Continue reading at The Bookseller

[ The Bookseller | 2011-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk publishers #taking advantage

Free ‘key driver’ in ebook sales

Written By: Lisa Campbell Publication Date: Thu, 24/03/2011 - 09:36 Sampling free content is inspiring customers to buy ebooks, with a fifth of UK readers citing it as the primary reason for purchase, according to new research. Surveys by Book Marketing Limited (BML) and Bowker Publishing... Continue reading at The Bookseller

[ The Bookseller | 2011-03-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook sales #buy ebooks

The Secret to Digital Growth: Investing In Content?

Business Insider's Henry Blodget tells (almost) all. But can online revenue cover the costs of original content? Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #original content #digital growth #business insider

Penguin to treble investment in digital content

Written By: Charlotte Williams Publication Date: Mon, 07/03/2011 - 09:03 Penguin is to treble its investment in digital content in 2011 compared to 2010, as both Pearson and Bloomsbury cited a leap in digital sales as a key reason for growth in their interim full-year results, released last... Continue reading at The Bookseller

[ The Bookseller | 2011-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #penguin group #enhanced ebooks #digital content #digital sales #key reason #john makinson #marketing material

Hearst's John Loughlin Highlights Four Key Drivers for Magazines at DMA Circ Marketing Day

John P. Loughlin, EVP and GM of Hearst Magazines, kicked off DMA's Circulation Marketing Day at the Time Inc. Conference Center in New York City as keynote speaker. Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hearst magazines #keynote speaker

Dulwich Books invests in 'modern' redesign

Written By: Lisa Campbell Publication Date: Tue, 01/03/2011 - 15:06 Dulwich Books has invested nearly £10,000 on a revamp to increase book space and create a new area for events. The owner Sheila O’Reilly said the redesign made her books more accessible for customers to buy and browse and she... Continue reading at The Bookseller

[ The Bookseller | 2011-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #author readings

Future appoints former investment banker Wolstenholme as director

Magazine publisher Future, owner of Total Film and Classic Rock, has appointed former media investment banker Manjit Wolstenholme as non-executive director. Continue reading at Media Week

[ Media Week | 2011-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #non-executive director #total film #classic rock

What 'The Daily' means to you

By Joe Wilcox, Betanews At Noon ET today, News Corp. launched its original iPad newspaper The Daily. During an event that started an hour earlier, News Corp. president Rupert Murdoch said the target audience is the 50 million American users expected to have purchased iPads by end of this... Continue reading at Betanews

[ Betanews | 2011-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #human beings #time consuming

Leahy Reintroduces Bill to Restore Reader Privacy Protections

One month before controversial portions of the USA Patriot Act are set to expire, Sen. Patrick Leahy (D-VT) last week reintroduced a reauthorization bill that would restore protections for reader privacy that were eliminated by the Act in 2001. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-02-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reader privacy