The Players’ Tribune and Budweiser team up for new content studio

Derek Jeter’s The Players’ Tribune and Budweiser are launching a content studio, which will focus on short-form videos and photos for Facebook, Instagram and other social platforms. The launch is part of a broader strategy at The Players’ Tribune to diversify its video content and grow audience by leveraging social distribution. The partnership with Budweiser is initially set to run for six months with the publisher on the hook for producing 44 pieces of content. The post The Players’ Tribune and Budweiser team up for new content studio appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-05-24 00:00:00 UTC ]
News tagged with: #content studio #video content #derek jeter #social platforms #broader strategy #grow audience

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Greg James and Chris Smith team up with National Literacy Trust to launch new series

The National Literacy Trust's new Author of the Week series will kick off with Greg James and Chris Smith, authors of the Kid Normal series. Continue reading at The Bookseller

[ The Bookseller | 2020-04-20 21:56:16 UTC ]
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How Future Adapted Commerce Content to Drive 1M Transactions in March

Magazine publisher Future Publishing has adapted its content over the last six weeks to be more helpful for readers. The Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-04-20 16:19:08 UTC ]
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How Hearst UK is Creating More Uplifting Content

Hearst UK knows readers are longing for positive and uplifting content, akin to another version of Italians singing on balconies. Over Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-04-16 16:15:52 UTC ]
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‘Practical, life-affirming, positive’: How Hearst UK is creating more uplifting content

The magazine group has been publishing more positive, feel-good content based on audience research. The post ‘Practical, life-affirming, positive’: How Hearst UK is creating more uplifting content appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-04-16 04:00:00 UTC ]
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Hearst Magazines’ Kate Lewis on Adapting Editorial Content in a Time of Crisis

Like every publisher, Hearst Magazines has had to adapt to creating content in an all-remote world, from putting out magazines Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-04-13 16:58:44 UTC ]
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‘There is an opportunity in everything’: Hearst Magazines’ Kate Lewis on adapting editorial content in a time of crisis

Like every digital publisher, Hearst Magazines has had to adapt to creating content in an all-remote world. "My motto is 'enter smiling,' and I believe there is opportunity in everything," CCO Kate Lewis said on the inaugural episode of The New Normal, a weekly interactive discussion show where... Continue reading at Digiday

[ Digiday | 2020-04-13 04:00:00 UTC ]
More news stories like this | News stories tagged with: #crisis appeared #hearst magazines #kate lewis #digital publisher #creating content #all-remote world #inaugural episode #hearst


Vox Solicits Reader Contributions to Keep Its Content Free Amid Ad Declines

The near-simultaneous rush among publishers with subscription businesses to loosen their paywalls and provide free access to reporting on the COVID-19 pandemic has reignited long-standing debates about whether the news should fundamentally be free, even as ad-supported journalism (with some... Continue reading at Folio Magazine

[ Folio Magazine | 2020-04-10 16:17:19 UTC ]
More news stories like this | News stories tagged with: #caption id= #subscription model #apple news+ #york magazine #media industry


Wired Sees Subscription Bump Despite Lifting Its Paywall on Covid-19 Content

In mid-March, Wired joined fellow Condé Nast titles The New Yorker and Vanity Fair, as well as numerous other newspapers and magazines, in opening up free access to its coverage of the COVID-19 pandemic, moving that content outside of the metered paywall that otherwise limits non-subscribers... Continue reading at Folio Magazine

[ Folio Magazine | 2020-04-09 17:20:07 UTC ]
More news stories like this | News stories tagged with: #coronavirus update #email newsletter #long run #digital subscription


Challenger Brands Have More Options as Demand for Digital Content in the Tech Age Grows

The U.S. Chamber of Commerce, the leading cheerleader for American business owners large and small, remains hopeful that U.S. businesses will emerge from the coronavirus crisis battered and bruised, but not broken. "It's too early to determine the long-term impact on supply chains,... Continue reading at AdWeek

[ AdWeek | 2020-03-27 14:55:42 UTC ]
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Google makes it easier for studios to self-publish Stadia games

Google has launched a new program called Stadia Makers that could lead to the release of more titles for the platform, particularly ones from experienced indie developers. The tech giant has announced the project during its virtual Games Developer Su... Continue reading at Engadget

[ Engadget | 2020-03-24 12:31:00 UTC ]
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Hodder strengthens fiction editorial team

Hodder & Stoughton has made some changes to its fiction editorial team, making new hires of Noor Sufi and Molly Power as commissioning editors for its crime and thriller and SFF lists, and promoting Kimberley Atkins to publisher for Women's Fiction. Continue reading at The Bookseller

[ The Bookseller | 2020-03-16 13:08:15 UTC ]
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Coronavirus: International Publishers Make COVID-19 Research Content Freely Available

Research houses and scholarly publishers and associations are pooling their content for professional and public access free of charge. The post Coronavirus: International Publishers Make COVID-19 Research Content Freely Available appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-03-16 08:15:00 UTC ]
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Nosy Crow recruits Tinham to lead new UK field sales team

Nosy Crow has recruited Ruth Tinham to lead a UK field sales team handling independent shops, wholesalers, heritage and gift accounts in-house. Continue reading at The Bookseller

[ The Bookseller | 2020-03-12 07:24:13 UTC ]
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Sponsored Content Needs More Than Good Storytelling, It Needs a Good Story

Sponsored content doesn’t have to be an oxymoron. As publishers and marketers double down on their commitment to providing deeper branded experiences, instead of traditional advertising, the rules of the road are becoming clearer on both sides. And more so than just four or five years ago;... Continue reading at Folio Magazine

[ Folio Magazine | 2020-03-05 17:34:24 UTC ]
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How Content Consumption & Creation Is Changing (and How to Keep Up)

From Gutenberg’s printing press to Google’s AMP format, the publishing world has gone from zero to one million miles per hour, with revolutionary changes to the way we produce, distribute, and consume content. Here is a breakdown of some of the key changes in digital publishing, plus tips for... Continue reading at Publishing Executive

[ Publishing Executive | 2020-03-05 15:43:14 UTC ]
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LBF LATEST: Amazon withdraws as US teams at HarperCollins and Hachette exit fair

Amazon has pulled out of the London Book Fair, as the US businesses of HarperCollins and Hachette have joined Simon & Schuster, Macmillan and Penguin Random House in withdrawing a number of their rights staff from the London Book Fair amid the coronavirus outbreak, adding pressure on the... Continue reading at The Bookseller

[ The Bookseller | 2020-03-01 20:42:21 UTC ]
More news stories like this | News stories tagged with: #coronavirus outbreak #london book fair #penguin random house #macmillan #hachette #harpercollins


Lightning Source to Introduce 'Content Integrity' Guidelines

Lightning Source has sent a notice to all publishers who use Ingram’s print-on-demand service informing them that, as of April 27, it will remove print content from its catalog that falls within certain prohibited areas. The goal, Ingram said, is to uphold the quality of its content and to guard... Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-02-26 05:00:00 UTC ]
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Can Rupert Murdoch and Boris Johnson Team Up to Kneecap the BBC?

Over the past five years, Rupert Murdoch’s News Corp has been quietly building a major position in the U.K. radio Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-02-25 22:25:24 UTC ]
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Two Top Execs Stepping Down at Publisher Tribune Amid Turmoil

Two top executives at newspaper publisher Tribune are stepping down as the company deals with its largest shareholder, a hedge Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-02-19 18:55:53 UTC ]
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Bonnier Books UK announces promotions in non-fiction team

Bonnier Books UK has announced promotions for Ciara Lloyd, Beth Eynon and Madiya Altaf in its non-fiction team. Continue reading at The Bookseller

[ The Bookseller | 2020-02-19 15:27:11 UTC ]
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