The Players’ Tribune and Budweiser team up for new content studio

Derek Jeter’s The Players’ Tribune and Budweiser are launching a content studio, which will focus on short-form videos and photos for Facebook, Instagram and other social platforms. The launch is part of a broader strategy at The Players’ Tribune to diversify its video content and grow audience by leveraging social distribution. The partnership with Budweiser is initially set to run for six months with the publisher on the hook for producing 44 pieces of content. The post The Players’ Tribune and Budweiser team up for new content studio appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-05-24 00:00:00 UTC ]
News tagged with: #content studio #video content #derek jeter #social platforms #broader strategy #grow audience

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Promotions for McKeown and Dumughn in Bonnier Books UK marketing team

Bonnier Books UK has made two promotions within its adult trade marketing team, promoting Zaffre and Manilla Press marketing director Stephen Dumughn to the newly created role of adult trade marketing director, while making Felice McKeown, head of fiction digital marketing, its new campaigns... Continue reading at The Bookseller

[ The Bookseller | 2020-02-17 21:03:18 UTC ]
More news stories like this | News stories tagged with: #bonnier


McClatchy, Tribune, Buffett, and the need to think outside the box

On Thursday, McClatchy—the publicly-traded owner of 30 local newspapers, including the Miami Herald, the Charlotte Observer, and the Kansas City Star—filed for bankruptcy. The company will continue to operate, but is seeking relief from debt and pension obligations; if that goes to plan, it’ll... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2020-02-17 13:11:10 UTC ]
More news stories like this | News stories tagged with: #big publisher #canadian publishing


Bookstores Team Up to Turn Arizona Blue

Bookshop Santa Cruz in California and Changing Hands Bookstore in Arizona, have partnered in a drive to register Arizona voters and persuade them to vote Democrat in this year's presidential election. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-02-14 05:00:00 UTC ]
More news stories like this | News stories tagged with: #presidential election #bookstore #bookshop


2 top execs leaving newspaper publisher Tribune amid turmoil

Two top executives at newspaper publisher Tribune are stepping down as the company deals with its largest shareholder, a hedge fund known for cutting newsroom jobs, and navigates the ongoing shift to online media Continue reading at ABC News

[ ABC News | 2020-02-03 23:48:57 UTC ]
More news stories like this | News stories tagged with: #top executives #company deals #largest shareholder #hedge fund #online media


Steal This Idea: Winsight’s Restaurant Business Implements “Content Cycles”

Wary of shifting marketing budgets and rising production costs, publishers across the magazine industry have spent the past few years evaluating ways to reconcile difficult financial realities without sacrificing the print foundations that have anchored their brands for decades. In Chicago,... Continue reading at Folio Magazine

[ Folio Magazine | 2020-01-28 18:44:20 UTC ]
More news stories like this | News stories tagged with: #big stories #big part #multiple channels #unique opportunity


How a Book Cover Gets Made: Nicole Caputo on Belletrist’s Studio Sessions

The folks behind Belletrist—which is so much more than a beloved Bookstagram account—are debuting a short video documentary series, Studio Sessions, in which they take a behind-the-scenes look at the artistic process of graphic novelists, illustrators, and designers. (Check out episode one, with... Continue reading at Literrary Hub

[ Literrary Hub | 2020-01-21 20:40:57 UTC ]
More news stories like this | News stories tagged with: #studio sessions #graphic novelists #book cover


An ‘app whisperer’ teams up with time travelers in William Gibson’s ‘Agency’

The sequel to “The Peripheral” is full of cultural commentary, plus imagination and suspense. Continue reading at The Washington Post

[ The Washington Post | 2020-01-16 19:59:44 UTC ]
More news stories like this | News stories tagged with: #william gibson


Boxer Crouch's memoir optioned for TV by 'Gentleman Jack' team

Suranne Jones will produce and star in an adaptation of five-time boxing champion Jane Crouch’s memoir The Final Round (Pitch). Continue reading at The Bookseller

[ The Bookseller | 2020-01-13 13:45:31 UTC ]
More news stories like this | News stories tagged with: #memoir optioned #suranne jones #memoir


New Literary Agency Specializes in Children’s and YA Graphic Content

Returning to earlier career experience in comics and graphic novels, Janna Morishima is focusing on visual storytelling in her relaunched agency venture. The post New Literary Agency Specializes in Children’s and YA Graphic Content appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-01-10 12:30:35 UTC ]
More news stories like this | News stories tagged with: #graphic novels #visual storytelling #literary agency


How Bonnier is Finding Success with Branded Content

Amid a declining demand for display advertising and a rise in the use of ad blockers, many publishers turned to Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-12-20 16:09:39 UTC ]
More news stories like this | News stories tagged with: #finding success #branded content #display advertising #ad blockers #bonnier


Promotions for Transworld's editorial team

Transworld has unveiled a number of promotions across the editorial team including Lizzy Goudsmit stepping up to senior commissioning editor. Continue reading at The Bookseller

[ The Bookseller | 2019-12-17 07:56:23 UTC ]
More news stories like this | News stories tagged with: #editorial team


Vintage teams up with Football Beyond Borders for school poetry session

Vintage Books and education charity Football Beyond Borders have teamed up for a poetry and spoken word session for footballer Eniola Aluko’s new book, They Don’t Teach This (Yellow Jersey). Continue reading at The Bookseller

[ The Bookseller | 2019-12-15 18:45:26 UTC ]
More news stories like this | News stories tagged with: #vintage books


Cotton and Hodder's Aspinall join HQ fiction team

Cicely Aspinall is leaving Hodder to join HQ as senior commissioning editor for fiction, while HarperFiction’s Finn Cotton has also been appointed to the team. Continue reading at The Bookseller

[ The Bookseller | 2019-12-12 05:50:11 UTC ]
More news stories like this | News stories tagged with: #join hq #hodder


How Do You Sell Content to an Audience That Controls the Narrative?

Now more than ever, the publishing industry finds itself on a quest for more effective ways to make money. For the past few years, the industry has been working through a regular cycle of taglines and keywords: ‘metered models,’ ‘memberships,’ ‘registration paywalls,’ dynamic paywalls,’ and so... Continue reading at Publishing Executive

[ Publishing Executive | 2019-12-11 16:35:15 UTC ]
More news stories like this | News stories tagged with: #sell content #effective ways #make money #publishing industry


HarperCollins Christian Publishing's Leadership Team

Following a series of promotions at HarperCollins Christian Publishing, PW has compiled a list of the leadership team at HCCP and its Zondervan and Thomas Nelson subsidiaries. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-12-11 05:00:00 UTC ]
More news stories like this | News stories tagged with: #leadership team #harpercollins


Promotions for Hodder marketing team's Morley and Horne

Hodder & Stoughton has promoted Alice Morley to brand director and Caitriona Horne to head of marketing, while Callie Robertson is joining Hodder as digital marketing manager. Continue reading at The Bookseller

[ The Bookseller | 2019-12-04 05:35:14 UTC ]
More news stories like this | News stories tagged with: #hodder stoughton #brand director #hodder


PRH US teams with London agency for Christmas campaign

London based-agency Anyways Creative has partnered with Penguin Random House US to launch a ‘Books Make Us Better’ campaign in the New York subway, ahead of the festive trading season. Continue reading at The Bookseller

[ The Bookseller | 2019-12-02 05:17:04 UTC ]
More news stories like this | News stories tagged with: #christmas campaign #books make #penguin random house


Little, Brown grows rights team as Dorée steps up

Helena Dorée, formerly senior rights manager, is taking on selling US rights as head of US Rights at Little, Brown Book Group. Continue reading at The Bookseller

[ The Bookseller | 2019-11-27 15:24:13 UTC ]
More news stories like this | News stories tagged with: #brown book


Change to books team at W H Smith as Carrington made trading director

W H Smith's trading director for books, news and impulse Al Aldous will move across to W H Smith's online personalised greeting cards and gifts business next month. Continue reading at The Bookseller

[ The Bookseller | 2019-11-25 00:40:53 UTC ]
More news stories like this | News stories tagged with: #books team #w h smith


Tribune Publishing Announces New Major Shareholder: Alden Global Capital

Tribune Publishing Company (NASDAQ: TPCO), one of the nation’s leading media companies, today announced that funds managed by Alden Global Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-11-20 15:37:42 UTC ]
More news stories like this | News stories tagged with: #major shareholder #today announced