Improvements in technology and a shift toward loyalty metrics have meant that personalization in news publishers is increasingly common. The post The pivot to paid is bringing renewed focus on automated personalized content tools appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2019-02-07 00:00:00 UTC ]
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Publication Date: Tue, 20/09/2011 - 08:33 Turkey is to be the the Market Focus partner of London Book Fair 2013. The announcement was made last night (19th September) at an official signing event attended by Turkish Ministry Of Culture and Tourism general director of libraries and publications,... Continue reading at The Bookseller
[ The Bookseller | 2011-09-20 00:00:00 UTC ]
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Today on the official Google blog, VP of display advertising Neal Mohan announced the launch of two new tools aimed at helping publishers manage ads and maximize revenue. Before now, its been difficult for publishers to manage all their video and mobile ad space from a single ad serverthe... Continue reading at AdWeek
[ AdWeek | 2011-09-16 00:00:00 UTC ]
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On Tuesday Twitter announced that it's launching a new analytics tool that will initially be available to a select group of partners as a pilot program, but will be made available to everyone in the "next few weeks." Continue reading at Folio Magazine
[ Folio Magazine | 2011-09-15 00:00:00 UTC ]
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Written By: Caroline Horn Publication Date: Fri, 09/09/2011 - 08:30 Independent children's publisher Catnip is using Twitter and bloggers to source original and out-of-print titles for its list. It will publish Katherine Roberts' out-of-print fantasy Song Quest in February 2012. read more Continue reading at The Bookseller
[ The Bookseller | 2011-09-09 00:00:00 UTC ]
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Hearst Magazines' homes title Good Housekeeping has launched a new reader recommendation tool for brands to use across marketing material and campaigns. Continue reading at Media Week
[ Media Week | 2011-09-05 00:00:00 UTC ]
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Ad network and online publisher Glam Media says it has built a monthly audience of 200 million visitors worldwide, and now it's looking to grow by tackling the mobile market. CEO Samir Arora said he's ready to take on Apple and Google in the process. Glam is best known as a company targeting... Continue reading at AdWeek
[ AdWeek | 2011-08-17 00:00:00 UTC ]
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Measurement company Nielsen has long offered the industry standard for TV ratings, but can it do the same for the Web? Later this month, Nielsen will release a new service that measures online ad campaigns in a way thats similar to how branded ad campaigns are measured on television. Online... Continue reading at AdWeek
[ AdWeek | 2011-08-10 00:00:00 UTC ]
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Magazine publisher Future has appointed a new non-executive chairman, Peter Allen, who will take over from longtime incumbent Roger Parry in the autumn. Continue reading at Media Week
[ Media Week | 2011-08-05 00:00:00 UTC ]
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In an early teaser video for AOLs new digital magazine, the project's lead director puckishly called it the app for when you crap. But make no doubt about it, AOL's iPad app Editions which launches this week, wants to be your personalized, daily reader for the bathroom, bedroom, and anywhere... Continue reading at AdWeek
[ AdWeek | 2011-08-02 00:00:00 UTC ]
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While many publishers are still grappling with the question of digital properties and revenue, The Financial Times continues to reap positive benefits from its paid collection model, according to first half 2011 financials released Friday. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-02 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 01/08/2011 - 08:59 Digital sales have helped to bolster profitability for Penguin in the first six months of 2011, with company chiefs looking for organic growth and a focus on the high street over the second half of the year. read more Continue reading at The Bookseller
[ The Bookseller | 2011-08-01 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Thu, 28/07/2011 - 14:22 HarperPress will no longer publish fiction by the end of June 2012 with the publisher choosing to concentrate on non-fiction in the wake of Clare Smith's upcoming departure to Little, Brown. read more Continue reading at The Bookseller
[ The Bookseller | 2011-07-28 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Fri, 15/07/2011 - 14:31 Vintage has made 12 titles by The Woman in Black author Susan Hill available to buy as ebooks for the first time across the UK and Commonwealth. read more Continue reading at The Bookseller
[ The Bookseller | 2011-07-15 00:00:00 UTC ]
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In the more simple days of selling, advertising sales executives dealt in print, closing deals on a monthly cycle. Now, as technology drives opportunities for publishers, sales execs are faced with an ever-growing portfolio of products and services to offer to clients. Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-14 00:00:00 UTC ]
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Since social media was identified as a relevant tool to the publishing industry, magazine publishers have devoted many resources and an abundance of energy to finding and implementing the best strategies to solidify a presence in the sphere. Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-14 00:00:00 UTC ]
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Dan Costa is now senior VP of content for Ziff Davis and editor-in-chief for PC Mag, harnessing his 17 years in technology journalism. Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-12 00:00:00 UTC ]
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Many publishers are moving to leaner editorial staffs while relying on more contributors (some paid, many not) to generate digital content. Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-07 00:00:00 UTC ]
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In the meat grinder of digital content, search results, link journalism and aggregators can often blur the origins of a story, let alone the identity of the author behind it. Now Google is launching a program that highlights the people creating the content in search results. Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-05 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Tue, 31/05/2011 - 16:09 Lonely Planet has brought three of its photo-heavy travel books to Apples iBookstore for the first time from today. The travel publisher is offering Lonely Planet's Best in Travel for free until 14th June with The Travel Book... Continue reading at The Bookseller
[ The Bookseller | 2011-05-31 00:00:00 UTC ]
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Two documents affecting online copyright were published by the European Commission this week, both incorporating ideas and proposals made by the European Publishers Council that will help sure up innovation and investment in the online content sectors. Continue reading at Editor & Publisher
[ Editor & Publisher | 2011-05-26 00:00:00 UTC ]
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