The paltry price paid for Unruly rattles the consolidating ad tech market

The $19 million shelled out for the Unruly transaction represents a sharp haircut from the $90 million upfront cash price News Corp paid for the company a little over four years ago. The post The paltry price paid for Unruly rattles the consolidating ad tech market appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2020-01-07 05:00:57 UTC ]
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My Job In 5: Emma O’Donovan, Head of marketing Flying Eye Books

Describe your role. Creating and managing marketing campaigns for new releases and ensuring that as many people as possible hear about and are completely enthused by the fantastic books Flying Eye are producing, through press reviews, events, advertising and online channels. What do you like... Continue reading at The Bookseller

[ The Bookseller | 2015-07-11 00:00:00 UTC ]
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Why ad buyers are slow to embrace attention metrics

Premium publishers have been pushing the idea of selling ads based on attention time, saying that the longer people spend on a site, the more value there is for advertisers. But some ad buyers aren’t biting. Too few publishers are selling this way. For some advertisers, the goal isn’t to be in... Continue reading at Digiday

[ Digiday | 2015-07-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #premium publishers #ad buyers #goal isn #long time


Joseph Goebbels' family win legal battle to be paid royalties for diary extracts

Random House Germany had argued against paying to publish Nazi propaganda minister’s diaries in new biography on moral groundsDescendents of Joseph Goebbels, Adolph Hitler’s propaganda minister, are to be paid royalties for extracts from his diaries published in a new biography, following a... Continue reading at The Guardian

[ The Guardian | 2015-07-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #joseph goebbels #adolph hitler #propaganda minister #copyright laws #moral grounds


Is YP's Search Data Strong Enough to Win More Local Digital Ad Dollars?

A few years ago, Foursquare, Yelp and Groupon seemed to be booming with brands and consumers, painting a pretty lucrative picture of the future of local advertising. Fast-forward to today—Yelp is reportedly up for sale, Foursquare's growth has stalled, and the daily-deal market has burned out. ... Continue reading at AdWeek

[ AdWeek | 2015-07-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #location-based ads #forrester research #drive sales


Apple loses ebook price fixing appeal

Apple did conspire with publishers in the US to fix the prices of ebooks, an appeal court has found.  The technology company had appealed against an earlier decision by Judge Denise Cote, who said that Apple and publishers were guilty of conspiring to raise the prices of ebooks. Apple appealed... Continue reading at The Bookseller

[ The Bookseller | 2015-07-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #technology company #circuit court


Facebook steps up competition with YouTube with ad-supported videos

Social network already has 4bn views a day of its native clips, but helping their creators to make money is its next ambitionVideos uploaded directly to Facebook are watched more than 4bn times a day according to the social network. Now it wants their uploaders to be able to make money from... Continue reading at The Guardian

[ The Guardian | 2015-07-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook users #make money #4bn times #partner publishers


Facebook is sharing more ad dollars with its video creators

Facebook's shiny logo isn't all that's new for the social network today: The outfit's also announced how it plans to split video ad revenue with publishers. Like YouTube, Facebook will give content creators 55 percent of ad revenue and keep the rest,... Continue reading at Engadget

[ Engadget | 2015-07-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad dollars #video creators #ad revenue


Facebook To Start Sharing Ad Revenue With Video Partners

The tech giant is targeting YouTube's clients with a new ad revenue sharing program for video publishers.Facebook has just made another change to its burgeoning video advertising business. Effective today, Facebook is testing out sharing video ad revenue with video partners. The move is similar... Continue reading at Fast Company

[ Fast Company | 2015-07-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tech giant #video publishers #effective today


Court rules Apple violated antitrust laws by conspiring to raise ebook prices

Apple violated antitrust laws by colluding with publishers to raise electronic book prices when it entered a market in 2010 that had been dominated by Amazon.com, a divided federal appeals court... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2015-07-01 00:00:00 UTC ]
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Apple loses ebook price-fixing appeal on same day as Apple Music launches

On the same day as Apple Inc.'s release of its much-anticipated Apple Music streaming service, a federal court upheld a ruling Tuesday that states the company illegally conspired with book publishers to drive up prices for ebooks to compete against Amazon.com Inc., USA TODAY reported. The... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2015-07-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #apple launches #fix prices #circuit court #book publishers #music service #company maintains


Apple loses appeal on ebook price-fixing case, will pay $450 million

An appeals court upheld a lower-court ruling that Apple violated antitrust laws to upset Amazon's control of the ebook market.  Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-07-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook market


James ties down second consecutive number one, half-year market gains

E L James’ Grey had its second straight 300,000-plus weekly print sale—pushing the book's combined UK ebook and physical sales over the 1 million unit mark—while the overall British print books market has experienced its first half-year rise in seven years.    Continue reading at The Bookseller

[ The Bookseller | 2015-07-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #consecutive number #physical sales


Graphic Novel, Comics Market Rises to $935 Million in 2014

Led by increases in the book trade, 2014 sales of graphic novels and periodical comics in North America rose in every sales channel except the newsstand, where sales of periodical comics declined. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sales channel #graphic novels #book trade #periodical comics


Magazine Ad Spend Down In Q1

Print advertisers cut 8.7 percent of spending. The post Magazine Ad Spend Down In Q1 appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-06-30 00:00:00 UTC ]
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Court says Apple fixed ebook prices

A US federal appeals court upholds a ruling that Apple conspired with publishers fix the prices of electronic books. Continue reading at BBC World

[ BBC World | 2015-06-30 00:00:00 UTC ]
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Apple To Pay $450 Million In Settlement For Price Fixing E-Books

A federal appeals court stood by a 2013 decision that found the tech giant guilty of fixing ebook prices with publishers.Apple's last-ditch attempt to avoid paying $450 million to ebook buyers was just quashed, according to the Wall Street Journal. The Second U.S. Circuit Court of Appeals in... Continue reading at Fast Company

[ Fast Company | 2015-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #last-ditch attempt #ebook buyers #circuit court


Apple DID conspire to inflate ebook prices, must pay $450 million

On the same day that Apple Music launched, Apple received some bad news from the 2nd U.S. Circuit Court of Appeals. In a 2 to 1 vote, judges ruled that the company did conspire with publishers to inflate the prices of ebooks sold through iBookstore, agreeing with a 2013 ruling. The judges found... Continue reading at Betanews

[ Betanews | 2015-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bad news #circuit court #ebooks sold


Apple to pay $450 million in ebook price-fixing suit

Apple conspired with publishers to artificially raise the price of ebooks, the Second US Circuit Court of Appeals in Manhattan ruled today, upholding a verdict from 2013. Now that the company has lost its appeal, Apple is expected to pay $450 millio... Continue reading at Engadget

[ Engadget | 2015-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #apple conspired #circuit court


Facebook's Immersive Mobile Ads Finally Give Brands the Creative They Want

After Facebook convinced publishers to go all-in on exclusive content with Instant Articles, it hopes advertisers will do the same. In a presentation at Cannes Lions this week, Facebook's chief product officer Chris Cox showed ad buyers mock-ups of a new mobile format that takes over a screen... Continue reading at AdWeek

[ AdWeek | 2015-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tv budgets #advertisers today #content users #chris tuff


German Ebook Sales Reaches 4.3% Of Overall Book Market

Statistics from the publishers association show that German ebook sales has stabilized, with prices dropping year over year, and print sales are up. The post German Ebook Sales Reaches 4.3% Of Overall Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-06-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book market #print sales