DAY 1NEWFRONTS FATIGUE SET IN EARLY, after the annual two-week showcase for digital video began with a two-hour pitch to advertisers by The New York Times. The Times paraded out its journalists the way other digital publishers might tout their social influencers as #NewFronts became a trending topic in New York. The behind-the-scenes look at reporters' efforts to get to the truth were fascinating, at first, but by the hour-and-a-half mark truth fatigue had set in: Agency execs and clients began trickling out and the previously packed TimesCenter was half-full by the time they got to their efforts in VR, augmented reality and Snapchat Discover.A few fun tidbits were gleand, though. "Chicken" was the No. 1 search term on the site two years ago. When the New York Times partnered with BMW for "The Daily" podcast, it guaranteed the auto maker 750,000 streams. The podcast just hit 27 million downloads, the Times said. (Of course, not every download is played. A spokeswoman declined later to say how many streams it delivered for BMW.) Still, Michael Barbaro, host of "The Daily," said he's "learned to speak like a human." So there's that. -- Jeanine Poggi Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-05-05 00:00:00 UTC ]
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At the 2020 Digital Content NewFronts today, three companies presented about the future of audio--a visual sales pitch for an aural medium. National Public Radio and American Public Media's Marketplace each put their radio and podcast hosts front-and-center, selling reliable news and audience... Continue reading at AdWeek
[ AdWeek | 2020-06-24 21:17:51 UTC ]
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Welcome to Ad Age’s special-edition NewFronts Now newsletter. Check your inbox daily for a roundup of the biggest news, trends, insights and takeaways from IAB’s Digital Content NewFronts. If you're reading this online or in a forwarded email, here's the link to sign up for NewFronts Now. And... Continue reading at Advertising Age
[ Advertising Age | 2020-06-23 20:11:12 UTC ]
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Publishing giant Cond? Nast is committed to championing more diverse voices, executives told potential advertisers today at the company's virtual NewFronts presentation. The event comes two weeks after charges of racist and biased behavior toward former and current employees who were outspoken... Continue reading at AdWeek
[ AdWeek | 2020-06-23 19:36:48 UTC ]
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Welcome to Ad Age’s special-edition NewFronts Now newsletter. Check your inbox daily for a roundup of the biggest news from IAB’s Digital Content NewFronts and takeaways from the week, along with key trends and insights. And join Ad Age on Friday at 2 p.m. EDT when we will close out the IAB’s... Continue reading at Advertising Age
[ Advertising Age | 2020-06-22 22:25:58 UTC ]
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Like so many things this year, the 2020 Digital Content NewFronts are going to look different. The biggest change: how they're produced. Instead of four daily in-person presentations that would have ad buyers, content producers and the media running from location to location across Manhattan,... Continue reading at AdWeek
[ AdWeek | 2020-06-22 11:00:36 UTC ]
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Just four months ago, the Interactive Advertising Bureau heralded an overhaul of its annual Digital Content NewFronts slate, which it was calling the "new NewFronts." But the IAB had no idea just how "new" this year's event would become. In mid-March, Covid-19 shut down the industry, and the... Continue reading at AdWeek
[ AdWeek | 2020-06-22 00:00:40 UTC ]
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It has been a long road for the Interactive Advertising Bureau's 2020 Digital Content NewFronts, which were postponed for two months and underwent a significant presenter overhaul as a result of the Covid-19 pandemic. But at long last, the weeklong virtual event is ready to kick off on Monday.... Continue reading at AdWeek
[ AdWeek | 2020-06-19 12:00:45 UTC ]
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The coronavirus and Black Lives Matter will be the elephants in the virtual room when digital publishers make their pitch to advertisers during the NewFronts next week. Continue reading at Advertising Age
[ Advertising Age | 2020-06-19 09:00:00 UTC ]
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In “The Art of Her Deal,” Mary Jordan portrays the first lady as an avid creator of her own history. Continue reading at The Washington Post
[ The Washington Post | 2020-06-14 14:36:01 UTC ]
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Here at BookLife, we’ve compiled our own list of titles from self-published authors that address systemic racism and police brutality; explore African American history; or that otherwise reflect the diverse lived experiences of black individuals in America. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-08 04:00:00 UTC ]
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This year's Digital Content NewFronts will get down to the nitty gritty with former HQ Trivia host Scott Rogowsky, whom the Interactive Advertising Bureau has tapped to serve as the annual event's first-ever virtual emcee. Beginning with the first day of this year's NewFronts, slated to kick off... Continue reading at AdWeek
[ AdWeek | 2020-06-01 14:00:16 UTC ]
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In Bennett’s second novel, the life choices of twin sisters echo across generations. Continue reading at The Washington Post
[ The Washington Post | 2020-06-01 09:11:24 UTC ]
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Total sales at Houghton Mifflin Harcourt fell only 2.4% in the first quarter of 2020 compared to a year ago, but the educational and trade book publisher said it expects its business to be "severely impacted" by the Covid-19 pandemic in the second quarter. It is projecting that most schools will... Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-07 04:00:00 UTC ]
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A "groundbreaking" study--a term used by a report's authors--found that publishers receive only a little more than half (51%) of advertisers' spend. The report, published today by ISBA, the UK trade body for brand-side marketers, raises concerns about transparency in the digital media ecosystem,... Continue reading at AdWeek
[ AdWeek | 2020-05-06 20:21:44 UTC ]
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Yet another company has pulled out of June's postponed Digital Content NewFronts. Meredith, the magazine publisher with publications that include People, Better Homes & Gardens and Allrecipes, will not court advertisers with a NewFronts presentation this year due to the "current climate,"... Continue reading at AdWeek
[ AdWeek | 2020-04-14 17:34:21 UTC ]
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History books are great for sharing a macro-level view of the past, but historical fiction reveals truths about the way people lived in history. The post Historical Fiction: Discover New Truths in the Past by Eliot Pattison appeared first on Writer's Digest. Continue reading at Writer's Digest
[ Writer's Digest | 2020-04-04 12:00:35 UTC ]
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Half Price Books has laid off or furloughed 2,146 people, representing 78% of its workforce of 2,752. The company operates 126 stores in 17 states, all of which are closed. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-02 04:00:00 UTC ]
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Half Price Books became the largest U.S. bookstore chain to close its doors as a result of the pandemic. The company, which has 126 stores in 17 states, said there would be no layoffs among its 3,000 employees. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-18 04:00:00 UTC ]
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Just two weeks ago, the International Advertising Bureau had deemed this year's Digital Content NewFronts the "new NewFronts." Indeed, the 2020 slate is going to be very different--just not the way the IAB had initially intended. The spread of the novel coronavirus, which the World Health... Continue reading at AdWeek
[ AdWeek | 2020-03-11 20:24:39 UTC ]
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YouTube's Brandcast, an annual presentation for advertisers that is part of the Interactive Advertising Bureau's NewFronts in New York, will stream over YouTube instead of the traditional in-person event this year, the company said today. The news comes amid growing coronavirus concerns, which... Continue reading at AdWeek
[ AdWeek | 2020-03-11 16:37:06 UTC ]
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