DAY 1NEWFRONTS FATIGUE SET IN EARLY, after the annual two-week showcase for digital video began with a two-hour pitch to advertisers by The New York Times. The Times paraded out its journalists the way other digital publishers might tout their social influencers as #NewFronts became a trending topic in New York. The behind-the-scenes look at reporters' efforts to get to the truth were fascinating, at first, but by the hour-and-a-half mark truth fatigue had set in: Agency execs and clients began trickling out and the previously packed TimesCenter was half-full by the time they got to their efforts in VR, augmented reality and Snapchat Discover.A few fun tidbits were gleand, though. "Chicken" was the No. 1 search term on the site two years ago. When the New York Times partnered with BMW for "The Daily" podcast, it guaranteed the auto maker 750,000 streams. The podcast just hit 27 million downloads, the Times said. (Of course, not every download is played. A spokeswoman declined later to say how many streams it delivered for BMW.) Still, Michael Barbaro, host of "The Daily," said he's "learned to speak like a human." So there's that. -- Jeanine Poggi Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-05-05 00:00:00 UTC ]
A generation ago, church history was the trending topic in American religious history books, with Protestant titles dominating. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-03 00:00:00 UTC ]
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A generation ago, church history was the trending topic in American religious history books, with Protestant titles dominating. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-03 00:00:00 UTC ]
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Augmented reality has had success enhancing content and advertising, but many, including Michela O’Connor Abrams, president of Dwell Media, believe its real value lies in e-comme Continue reading at Folio Magazine
[ Folio Magazine | 2013-06-05 00:00:00 UTC ]
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Comic-book nerds are about to have it all. Beginning this month, all new Marvel releases are available digitally the same day they hit shelves. But the real feat is this: Comic-book stores will be on board with the change, too. That's because Marvel has spent years developing its strategy,... Continue reading at Fast Company
[ Fast Company | 2012-03-27 00:00:00 UTC ]
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Next month, Marvel Comics will release a new application to add content enhanced with augmented reality to some of its comic books. Continue reading at PC World
[ PC World | 2012-03-26 00:00:00 UTC ]
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