DAY 1NEWFRONTS FATIGUE SET IN EARLY, after the annual two-week showcase for digital video began with a two-hour pitch to advertisers by The New York Times. The Times paraded out its journalists the way other digital publishers might tout their social influencers as #NewFronts became a trending topic in New York. The behind-the-scenes look at reporters' efforts to get to the truth were fascinating, at first, but by the hour-and-a-half mark truth fatigue had set in: Agency execs and clients began trickling out and the previously packed TimesCenter was half-full by the time they got to their efforts in VR, augmented reality and Snapchat Discover.A few fun tidbits were gleand, though. "Chicken" was the No. 1 search term on the site two years ago. When the New York Times partnered with BMW for "The Daily" podcast, it guaranteed the auto maker 750,000 streams. The podcast just hit 27 million downloads, the Times said. (Of course, not every download is played. A spokeswoman declined later to say how many streams it delivered for BMW.) Still, Michael Barbaro, host of "The Daily," said he's "learned to speak like a human." So there's that. -- Jeanine Poggi Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-05-05 00:00:00 UTC ]
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WPP reports its second-quarter earnings on Friday,with some better-than-expected surprises. The company sees its revenue return to growth, up 1.6 percent in the first half of the year and 2.3 percent in the second quarter. In North America, revenue rises 0.4 percent in the second quarter but... Continue reading at Advertising Age
[ Advertising Age | 2019-08-09 19:31:00 UTC ]
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In another period of double-digit growth for China's book market, children's books are the largest category by sales and online retail is still growing. The post China’s Book Market in the First Half of 2019: Up 10.82 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-08-09 13:15:13 UTC ]
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The Interactive Advertising Bureau is putting together the lineup for its second annual Digital Content NewFronts West, the L.A. version of its one-week event held in New York in the spring. So far, the list includes tech giant Facebook, which will make its case for ad dollars for the first time... Continue reading at AdWeek
[ AdWeek | 2019-08-08 15:34:45 UTC ]
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Journalist Tom O’Neill uncovers disturbing new details about the 1969 crime and its aftermath. Continue reading at The Washington Post
[ The Washington Post | 2019-08-01 21:02:12 UTC ]
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As Pearson continues to overhaul its education operations, the company said its stake in Penguin Random House contributed £25 million to its adjusted operating profit, up from £22 million in the first half of 2018. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-29 04:00:00 UTC ]
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With print unit sales of adult fiction falling 5.1% in the first half of 2019 compared to the same period in 2018, overall units dropped 1.9% in the period. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-17 04:00:00 UTC ]
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More than 100 books. New novels from Margaret Atwood, Ta-Nehisi Coates, and Colson Whitehead. Zadie Smith short stories. What more could you want? (Except to have them all RIGHT NOW.) The post Most Anticipated: The Great Second-Half 2019 Book Preview appeared first on The Millions. Continue reading at The Millions
[ The Millions | 2019-07-15 10:00:39 UTC ]
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An author’s second novel blends timely themes into a story of familial conflict. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-15 04:00:00 UTC ]
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SAMANTA SCHWEBLIN’S COLLECTION of short stories Mouthful of Birds opens bleakly: When she reaches the road, Felicity understands her fate. He has not waited for her, and, as if the past were a tangible thing, she thinks she can still see the weak reddish glow of the car’s taillights fading on... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2019-07-10 17:00:00 UTC ]
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Fifty-one percent of women over 40 feel older women in fiction books tend to fall into clichéd roles, according to a new survey. Continue reading at The Bookseller
[ The Bookseller | 2019-06-27 07:03:41 UTC ]
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WJZ-TV lost almost half of its 5 p.m. news audience in a key demographic during the May sweeps in the wake of a controversial question by anchorwoman Mary Bubala and her subsequent firing, according to figures confirmed by the Nielsen Co. and WJZ. While ratings can be read, analyzed and spun... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-06-05 09:00:00 UTC ]
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Google and Facebook command more than 60% of online adspend, Ofcom figures show. Continue reading at Media Week
[ Media Week | 2019-05-31 08:06:09 UTC ]
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Ikpi’s memoir, a collection of candid essays that fuse poetry and stream of consciousness, illuminates the Nigerian-American writer’s struggles with bipolar II disorder. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-31 00:00:00 UTC ]
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Ireland's data watchdog has launched 19 investigations since GDPR came into force. Continue reading at Media Week
[ Media Week | 2019-05-28 08:26:30 UTC ]
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Facebook received 110,634 government requests for user data in the second half of 2018, up 7% from 103,815 in the first half of 2018, according to its latest Transparency Report, which was released Thursday. The social network said the uptick in the second half of last year was normal compared... Continue reading at AdWeek
[ AdWeek | 2019-05-23 23:00:44 UTC ]
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The themes of the 2019 Digital Content NewFronts all felt very familiar: Digital publishers spoke profusely about brand safety, original programming and scale. They are the same themes that will likely dominate the upfronts later this month, when TV networks pitch their new programming and ad... Continue reading at Advertising Age
[ Advertising Age | 2019-05-04 00:00:00 UTC ]
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Target made its first NewFronts pitch to advertisers not with content, but with a rebrand of its existing media network business. The retailer joined the likes of Hulu, which announced a new binge-watch ad format, and Walmart, which introduced a new video ad network, in presenting this week. But... Continue reading at Advertising Age
[ Advertising Age | 2019-05-03 00:00:00 UTC ]
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Target made its first NewFronts pitch to advertisers not with content, but with a rebrand of its existing media network business. The retailer joined the likes of Hulu, which announced a new binge-watch ad format, and Walmart, which introduced a new video ad network, in presenting this week. But... Continue reading at Advertising Age
[ Advertising Age | 2019-05-03 00:00:00 UTC ]
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We’re in the home stretch of the Digital Content NewFronts. We’ll start the day with Meredith in its first NewFronts presentation since selling off Fortune and Time. (In April, Meredith took Money magazine off the market and discontinued its print edition. Sports Illustrated is still up for... Continue reading at Advertising Age
[ Advertising Age | 2019-05-02 00:00:00 UTC ]
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