Branded content camouflages what companies have been trying to do since time immemorial: Sell you stuff. Here's a better idea.As digital media blunts the impact of advertising, brands are looking for new ways to lure consumers. The latest, buzziest effort has been to publish stories that look and feel journalistic. The key strategy of branded content or "native advertising" is to hide the commercial imperative, and even the brand altogether, so that readers think they're consuming a familiar newspaper or magazine. This is supposed to make brands seem more reliable, familiar, and indispensable. But it's a sham—a shortsighted attempt to trick consumers into opening their wallets. Instead of brands, real people and real tones of voice will become the interface between consumers and products.Read Full Story Continue reading at 'Fast Company'
[ Fast Company | 2016-06-07 00:00:00 UTC ]
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DoubleDown Interactive, the company behind the popular gambling app DoubleDown Casino, placed its early marketing and media bets on Facebook. It's worked. But as its bettors shift to mobile gambling from desktops, in sync with consumers' migration to mobile devices for all sorts of daily... Continue reading at Advertising Age
[ Advertising Age | 2014-08-29 00:00:00 UTC ]
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Barnes & Noble’s Nook Media has unveiled the Galaxy Tab 4 Nook, the first co-branded... Continue reading at The Bookseller
[ The Bookseller | 2014-08-20 00:00:00 UTC ]
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As the start of the fall semester nears, the college bookstore market is heating up with the launch of a second Amazon co-branded online school store at Indiana's Purdue University. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-13 00:00:00 UTC ]
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Ron English, famous for his colorful statements on consumer culture, talks about reverse shoplifting, and making marketing even more egregious.Portland artist Ron English has spent his career lampooning some of America's top brands, and he's got the cease-and-desist letters to prove it.... Continue reading at Fast Company
[ Fast Company | 2014-08-12 00:00:00 UTC ]
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Here's the pitch Conde Nast's GQ magazine is giving marketers: Spend at least $100,000 with us and get access to 57 "elite" GQ readers who will help promote your brand across print and digital. The program, called GQ57, is the magazine's latest effort to tap digital-ad budgets by enlisting... Continue reading at Advertising Age
[ Advertising Age | 2014-08-08 00:00:00 UTC ]
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One area of publishing where brand loyalty reigns is in religious books, and Roman Catholic books in particular, largely resulting from market fragmentation. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-08-01 00:00:00 UTC ]
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It's do or die time for Chicago Tribune and its sibling newspapers.On Aug. 4, Tribune Publishing Co. will be on its own, after parent Tribune Media Co. hives off its print properties. While Tribune Media will remain privately held, the new publishing company will start trading the next day on... Continue reading at Advertising Age
[ Advertising Age | 2014-07-30 00:00:00 UTC ]
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Josh Bernoff, coauthor of the pivotal book on social media, Groundswell, describes himself on Twitter as a "Forrester analyst, idea developer and troublemaker." His latest book on The Mobile Mind Shift certainly lives up to those descriptions.In it, Bernoff discusses the difficulties companies... Continue reading at Advertising Age
[ Advertising Age | 2014-07-29 00:00:00 UTC ]
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Makeup guru Michelle Phan, one of YouTube's most popular publishers with over 6.7 million subscribers, may have the vast influence that can give brands the exposure they crave. But, that hasn't stopped electronic dance music label Ultra from suing her for allegedly using its music without the... Continue reading at AdWeek
[ AdWeek | 2014-07-22 00:00:00 UTC ]
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News pay models seem to be caught in a publishing purgatory. Newspaper publishers have the need to make content accessible, shareable, viral even. And yet, much of it is nestled behind paywalls, some of which have been erected with greater success th ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-07-22 00:00:00 UTC ]
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Time Inc. has created an eight-person unit to focus on native advertising at the publishing company, led by a staffer from the editorial side, Sports Illustrated Group Creative Director Chris Hercik, and another from the business side, Senior VP-Marketing and Sales Development Priya Narang.Mr.... Continue reading at Advertising Age
[ Advertising Age | 2014-07-17 00:00:00 UTC ]
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Ray Tindle, the grand old man of local newspaper publishing who remained bullish throughout the dark days of recession, is positively bubbling now. Continue reading... Continue reading at The Guardian
[ The Guardian | 2014-07-09 00:00:00 UTC ]
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IBM and Bon Appetit Magazine have entered into a cookbook and big data partnership. Here's why cooking and food are so important for big data. This article contains interviews with Steve Abrams, IBM Watson Group Director and Stacey Rivera, Bon Appetit Digital Director.Read Full Story Continue reading at Fast Company
[ Fast Company | 2014-07-03 00:00:00 UTC ]
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Five brands that are encroaching on established publishers' turf by starting their own content sites. The post 5 brands becoming news publishers in their own right appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-06-27 00:00:00 UTC ]
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More library services could be delivered in local pubs and shops according to the chair of a... Continue reading at The Bookseller
[ The Bookseller | 2014-06-26 00:00:00 UTC ]
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#local pubs
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The outcome of the current Amazon/Hachette pricing war has implications for the entire publishing industry, Wharton experts and others say. Continue reading at Knowledge@Wharton
[ Knowledge@Wharton | 2014-06-18 00:00:00 UTC ]
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Looking ahead to the American Libraries Association annual conference in Las Vegas later this month, Andrew Albanese takes stock of efforts by ALA’s Digital Content Working Group to influence the future direction of reading. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-13 00:00:00 UTC ]
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Marketers are gung-ho on playing up photo-sharing and social media this year to tap into the power of dad, as seen in Father’s Day campaigns from Ace Hardware, Craftsman, Dremel and O2X. You may not expect dads to be receptive about posting touchy-feely streams of pictures on social media, but... Continue reading at AdWeek
[ AdWeek | 2014-06-13 00:00:00 UTC ]
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Google is launching a programmatic video marketplace that it says will only include premium publishers and select brands. Neal Mohan, vp of display and video advertising, announced the video ad platform today at a DoubleClick customer conference. The marketplace is called Google Partner Select... Continue reading at AdWeek
[ AdWeek | 2014-06-04 00:00:00 UTC ]
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#publisher partners
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Lobbyists for the music industry and streaming music services are gearing up to battle one another after the Justice Department said it will review decades-old agreements that govern songwriter royalties.The review, which follows court battles between rights holders and Pandora internet radio,... Continue reading at Advertising Age
[ Advertising Age | 2014-06-04 00:00:00 UTC ]
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#playing field