Branded content camouflages what companies have been trying to do since time immemorial: Sell you stuff. Here's a better idea.As digital media blunts the impact of advertising, brands are looking for new ways to lure consumers. The latest, buzziest effort has been to publish stories that look and feel journalistic. The key strategy of branded content or "native advertising" is to hide the commercial imperative, and even the brand altogether, so that readers think they're consuming a familiar newspaper or magazine. This is supposed to make brands seem more reliable, familiar, and indispensable. But it's a sham—a shortsighted attempt to trick consumers into opening their wallets. Instead of brands, real people and real tones of voice will become the interface between consumers and products.Read Full Story Continue reading at 'Fast Company'
[ Fast Company | 2016-06-07 00:00:00 UTC ]
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Bon Appétit’s "Hot 10" list of the best new restaurants in the country began as a typical magazine feature when it made its debut in BA's September restaurants issue in 2009. The following year, the magazine threw a party to honor and celebrate the restaurants, inviting them to New York to cook... Continue reading at Folio Magazine
[ Folio Magazine | 2019-09-27 19:55:46 UTC ]
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Employees at ad agencies, tech companies and brands skipped work today to join the Global Climate Strike, a protest of government and corporate inaction on climate change. Today's strike, scheduled just ahead of the U.N. Climate Action Summit in New York, is the third event in a series of... Continue reading at Advertising Age
[ Advertising Age | 2019-09-20 22:10:02 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Whassup?... Continue reading at Advertising Age
[ Advertising Age | 2019-09-19 10:00:00 UTC ]
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It’s 2019, so naturally every person in advertising feels the need to casually drop buzzwords into every conversation they have. All “thought leaders" do everything “holistically,” for example, as if that means anything to anyone. But what’s buzzier than all the buzz right now? Arguably,... Continue reading at Advertising Age
[ Advertising Age | 2019-09-06 17:46:10 UTC ]
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For 30 glorious days each year, brands in every category reach out to LGBTQ+ consumers and say, "We see you (and your wallets)." By July, the media and marketing industries have usually abandoned their rainbow-tinted Pride goggles. This year though, the LGBTQ+ community was gifted a brief,... Continue reading at Advertising Age
[ Advertising Age | 2019-09-03 22:13:52 UTC ]
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The National Football League announced a new partnership with TikTok, including plans to sell ads together so brands can sponsor the league’s content and hashtags on the Chinese-made mobile video app. On Tuesday, the NFL unveiled an official TikTok account that accumulated almost 260,000 fans... Continue reading at Advertising Age
[ Advertising Age | 2019-09-03 17:42:40 UTC ]
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A seasoned editorial and agency assistant says a love of reading won’t get newcomers in the publishing door. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-08-30 04:00:00 UTC ]
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Science fiction is fast becoming science fact, which should be cause for concern. Continue reading at The Conversation
[ The Conversation | 2019-08-27 17:03:06 UTC ]
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For retailers and companies looking to build deeper connections with consumers or cast a wider net for audience engagement, launching a print magazine is a bourgeoning trend. Online vacation rental company Airbnb, luggage retailer Away, dating app Bumble and golf equipment and apparel brand... Continue reading at Folio Magazine
[ Folio Magazine | 2019-08-06 16:28:13 UTC ]
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Snap Inc. turned to the consumer-packaged-goods sector to fill its new global head of brand role, tapping Procter & Gamble head of digital media and global partnerships Craig Stimmel. Stimmel revealed that he was leaving P&G in a LinkedIn post earlier this week, but he did not indicate... Continue reading at AdWeek
[ AdWeek | 2019-08-02 18:24:30 UTC ]
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Future plc has acquired Washington, D.C.-based online B2B publisher SmartBrief, the latest move in a string of purchases aimed at expanding the London-based media giant's presence in the U.S. Expected to close on Wednesday, the agreement involves an initial purchase price of $45 million—funded... Continue reading at Folio Magazine
[ Folio Magazine | 2019-07-30 16:09:27 UTC ]
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could reportedly further shrink its future offices at the Time Warner Center amid a global restructuring. The embattled financial institution signed a lease in May 2018 to move into a roughly 1.1... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2019-07-30 12:59:30 UTC ]
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Artist and "Press Here" author Hervé Tullet launches an interactive art-making project, Ideal Exhibition, at ICA LA in downtown L.A. Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-07-26 10:00:39 UTC ]
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A record 93 winners were presented with their Print Futures Awards this week, as the scheme marks 10 years of helping emerging talent. Continue reading at The Bookseller
[ The Bookseller | 2019-07-26 01:03:29 UTC ]
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The incoming prime minister’s Shakespeare: The Riddle of Genius was scheduled for October 2016, but has been pushed back multiple timesThe riddle of Shakespeare’s genius must remain unsolved, for now at least, after Boris Johnson’s publisher said on Wednesday morning that the new prime... Continue reading at The Guardian
[ The Guardian | 2019-07-24 13:09:42 UTC ]
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Hodder and Stoughton has shelved plans to publish Boris Johnson’s long-delayed book on Shakespeare “for the foreseeable future” after he was announced as the next Prime Minister. Continue reading at The Bookseller
[ The Bookseller | 2019-07-23 01:30:30 UTC ]
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Icon has signed up an “inspiring handbook for future rebels and revolutionaries”, Five Rules For Rebellion, by Women’s Equality Party founding leader Sophie Walker. Continue reading at The Bookseller
[ The Bookseller | 2019-07-22 14:20:33 UTC ]
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TRANSLATED BY KEN LIU, Broken Stars is a welcome second collection of 16 Chinese speculative fiction short stories and three short essays recounting the genre’s recent cultural and academic prominence. The volume gives voice to an eclectic group, serving as a who’s who of SF authors, critics,... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2019-07-20 19:00:31 UTC ]
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Known as a gateway into the lifestyle and culture of New England, Yankee magazine has established itself as much more than just a publication for those living in the region it covers. Now a digital publisher that labels itself as the “leading authority on New England foliage” with a reach of... Continue reading at Folio Magazine
[ Folio Magazine | 2019-07-15 18:58:36 UTC ]
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The Spanish philosopher and poet George Santayana once said, “Those who cannot remember the past are condemned to repeat it.” As a genre, historical fiction allows us to shuttle back in time to stand in the shoes, clogs, chopines, and go-go boots of people—real and imagined—to consider the... Continue reading at Electric Literature
[ Electric Literature | 2019-07-15 11:00:13 UTC ]
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