Branded content camouflages what companies have been trying to do since time immemorial: Sell you stuff. Here's a better idea.As digital media blunts the impact of advertising, brands are looking for new ways to lure consumers. The latest, buzziest effort has been to publish stories that look and feel journalistic. The key strategy of branded content or "native advertising" is to hide the commercial imperative, and even the brand altogether, so that readers think they're consuming a familiar newspaper or magazine. This is supposed to make brands seem more reliable, familiar, and indispensable. But it's a sham—a shortsighted attempt to trick consumers into opening their wallets. Instead of brands, real people and real tones of voice will become the interface between consumers and products.Read Full Story Continue reading at 'Fast Company'
[ Fast Company | 2016-06-07 00:00:00 UTC ]
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Canongate’s publishing director, who joined the list in 2000 after a stint on work experience, explains how the cross-country indie’s brand building has resulted in its recent purple patch. Continue reading at The Bookseller
[ The Bookseller | 2019-02-02 00:00:00 UTC ]
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After initiating a backlist refresh—one which was necessitated in order to reflect curriculum changes—Bright Red is looking forward to its second decade of educational publishing with optimism. Continue reading at The Bookseller
[ The Bookseller | 2019-02-02 00:00:00 UTC ]
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“My name doesn’t matter,” proclaims the narrator of Maurice Carlos Ruffin’s debut novel, “We Cast a Shadow.” “All you need to know is that I’m a phantom, a figment ….” The first words of Ruffin’s book seem to be a tribute to the opening of Ralph Ellison’s “Invisible Man,” which begins, “I am in... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-01-30 00:00:00 UTC ]
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Job losses follow sales or cuts at Mic, Refinery29 and elsewhere, but publishing as a whole had already shrunk sharplyRevenue-per-click, the business strategy that has informed digital publishers for years, was effectively pronounced DOA this week as leading players in a sector once viewed as... Continue reading at The Guardian
[ The Guardian | 2019-01-27 00:00:00 UTC ]
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A “number of offers” have been made to buy HMV after the retailer went into administration for a second time, KPMG has confirmed. Continue reading at The Bookseller
[ The Bookseller | 2019-01-18 00:00:00 UTC ]
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In Canada, Access Copyright is working on developing blockchain solutions for book publishing, including smart contracts and an attribution ledger. The post Blockchain in Publishing: Modeling the Future at Canada’s Access Copyright appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-01-17 00:00:00 UTC ]
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Authors Guild survey finds writers’ incomes have fallen dramatically in five years – with literary novelists worst-hitA major survey of American authors has uncovered a crash in author earnings described as “a crisis of epic proportions” – particularly for full-time literary writers, who are “on... Continue reading at The Guardian
[ The Guardian | 2019-01-08 00:00:00 UTC ]
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A handful of New York–based 2018 PW Star Watch honorees discuss the big issues in today’s book business and changes they see coming. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-01-04 00:00:00 UTC ]
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Over the past few years, Future Tense has occasionally published short science fiction, including a story from The Windup Girl author Paolo Bacigalupi on a murderous robot and one from Emily St. John Mandel, of Station Eleven fame, on time travel. Continue reading at Slate
[ Slate | 2018-12-31 00:00:00 UTC ]
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It's a tumultuous time in the media industry, and this year saw multiple publications change ownership and some--including, most recently, conservative magazine The Weekly Standard--shutter operations entirely. So it perhaps came as no surprise when a number of brands across three leading... Continue reading at AdWeek
[ AdWeek | 2018-12-27 00:00:00 UTC ]
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Twitter’s been on a tear to prove that even with a smaller audience than Facebook and YouTube, it can be a worthwhile destination for ads and publishers. The post Twitter’s Sarah Personette: Video and ‘brand purpose’ will continue to take center stage appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-12-24 00:00:00 UTC ]
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The Society of Authors (SoA) has responded to Arts Council England’s consultation on its future strategy, saying it would like ACE to do more to increase diversity in the arts, secure the future of the library service and ensure that young people from all backgrounds can engage in cultural activity. Continue reading at The Bookseller
[ The Bookseller | 2018-12-21 00:00:00 UTC ]
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Bonnier Books UK imprint Zaffre has launched a new website for brand author Wilbur Smith in a joint venture with his creative team at Wilbur Smith Enterprises. Continue reading at The Bookseller
[ The Bookseller | 2018-12-19 00:00:00 UTC ]
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Facebook, Google and Apple make the headlines, but there are many inspiring startups to dissipate the sense of techno-dreadA quarter of a century ago, the Canadian author Douglas Coupland published his third novel. Microserfs was the tale of a group of young Microsoft employees who decide to... Continue reading at The Guardian
[ The Guardian | 2018-12-05 00:00:00 UTC ]
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Penguin Random House is partnering with Monki, Google and Black & Beech to promote Feminists Don’t Wear Pink (and Other Lies), the collection of essays curated by Scarlett Curtis. Continue reading at The Bookseller
[ The Bookseller | 2018-11-28 00:00:00 UTC ]
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Can virtual reading define a new type of book format? Recent studies suggest the future of reading is by no means set in stone. Continue reading at The Bookseller
[ The Bookseller | 2018-11-23 00:00:00 UTC ]
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Three-quarters of European publishers surveyed by Digiday plan to increase revenues from video advertisements and branded content in 2019. The post Digiday Research: European publishers expect to make more money from branded content in 2019 appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-11-16 00:00:00 UTC ]
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Voice and artificial intelligence are the most likely candidates to further disrupt the book business, according to the results of a survey of the book trade's most innovative, the FutureBook 40, conducted ahead of FutureBook Live, The Bookseller's publishing conference taking place on 30th... Continue reading at The Bookseller
[ The Bookseller | 2018-11-13 00:00:00 UTC ]
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Media and publishing giant Meredith Corp. says it is selling its Fortune brand for $150 million in cash Continue reading at ABC News
[ ABC News | 2018-11-10 00:00:00 UTC ]
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Inception's Bookful app has the advantage of the beloved Beatrix Potter content and other Penguin Random House brands on which to base its first six digital books. The post Inception Announces Bookful, an AR Platform Licensing Penguin Random House Brands appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-11-07 00:00:00 UTC ]
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