Branded content camouflages what companies have been trying to do since time immemorial: Sell you stuff. Here's a better idea.As digital media blunts the impact of advertising, brands are looking for new ways to lure consumers. The latest, buzziest effort has been to publish stories that look and feel journalistic. The key strategy of branded content or "native advertising" is to hide the commercial imperative, and even the brand altogether, so that readers think they're consuming a familiar newspaper or magazine. This is supposed to make brands seem more reliable, familiar, and indispensable. But it's a sham—a shortsighted attempt to trick consumers into opening their wallets. Instead of brands, real people and real tones of voice will become the interface between consumers and products.Read Full Story Continue reading at 'Fast Company'
[ Fast Company | 2016-06-07 00:00:00 UTC ]
News tagged with:
#key strategy
#branded content
#real people
Science fiction writers, gazing into the future, envision space-based cargo movers and robots that may eliminate the need for humans to work. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2019-12-31 13:53:59 UTC ]
More news stories like this | News stories tagged with:
#future present
#science fiction
Amid a declining demand for display advertising and a rise in the use of ad blockers, many publishers turned to Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-12-20 16:09:39 UTC ]
More news stories like this | News stories tagged with:
#finding success
#branded content
#display advertising
#ad blockers
#bonnier
Theakston Old Peculier Crime Writing Festival has expanded its author exclusion clause, banning special guest authors from appearing at other crime festivals, according to crime fiction event CrimeFest. Continue reading at The Bookseller
[ The Bookseller | 2019-12-20 06:06:55 UTC ]
More news stories like this |
"The challenge we have is that we don’t get visibility of the full extent of this, it’s a bit of a silent assassin," said one magazine publishing executive, speaking anonymously. The post ‘A silent assassin’: Brand safety tags slow publisher sites appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-12-19 05:00:20 UTC ]
More news stories like this | News stories tagged with:
#magazine publishing
A year after its sale to private equity firm MidOcean Partners, Questex's path forward continues to take shape. The global B2B media and events firm revealed Tuesday that it has acquired a handful of events and digital brands from Informa plc—a move that CEO Paul Miller says aligns with the... Continue reading at Folio Magazine
[ Folio Magazine | 2019-12-05 19:51:20 UTC ]
More news stories like this | News stories tagged with:
#existing teams
#strategic review
#previously cmo
#organic growth
#informa plc
Ahead of Brexit and the imminent General Election, the Society of Authors has called for a commitment from the next government to follow future EU copyright law and the EU’s Digital Single Market Strategy, and to remain within Creative Europe or else increase domestic funding for the arts. Continue reading at The Bookseller
[ The Bookseller | 2019-11-21 19:26:00 UTC ]
More news stories like this | News stories tagged with:
#soa calls
#copyright law
In the modern media environment, publishers need a formula for success that they can depend on—not just for today, but one that will allow them to adapt for the trends of tomorrow. That means embracing three key ingredients that every publisher needs to ensure future-readiness, regardless of... Continue reading at Folio Magazine
[ Folio Magazine | 2019-11-19 17:38:05 UTC ]
More news stories like this | News stories tagged with:
#act quickly
#retain talent
#publishing companies
#digital content
#publishing industry
Car manual publisher Haynes Publishing Group PLC is seeking a buyer for the company and all its subsidiaries in the interests of "securing a bright, new future for the group". Continue reading at The Bookseller
[ The Bookseller | 2019-11-14 15:18:28 UTC ]
More news stories like this | News stories tagged with:
#secure future
The long-predicted digital media consolidation has finally come to pass. More than 100 online publishing companies are on pace to be sold this year, highlighted by the recent purchases of Refinery29, PopSugar and New York Magazine. The impetus for the sudden deal velocity is the direct result of... Continue reading at AdWeek
[ AdWeek | 2019-11-11 16:49:21 UTC ]
More news stories like this | News stories tagged with:
#york magazine
#direct result
#online publishing
#digital media
Just two months after the company's fiscal 2019 earnings report saw its share price tumble 23% in a single day, Meredith Corp. revealed a somewhat optimistic forecast for the company's print magazine business in its Q1 2020 report, covering the period from July 1 to September 30. On an earnings... Continue reading at Folio Magazine
[ Folio Magazine | 2019-11-07 19:16:37 UTC ]
More news stories like this | News stories tagged with:
#charging people
#magnolia journal
#specific brand
#audited media
#subscriber base
#significant growth
#majority stake
This past summer, I stumbled across a link on social media to Chris Marker’s 1962 science fiction film La Jetée. For those who don’t know it, Marker’s miniature masterpiece—its running time is 28 minutes—mixes black-and-white stills with narration to tell the story of a man who circles back in... Continue reading at Literrary Hub
[ Literrary Hub | 2019-11-07 09:49:34 UTC ]
More news stories like this | News stories tagged with:
#running time
#past summer
#science fiction
Faced with growing numbers of customers migrating to the internet, German bookseller Hugendubel is pinning its hopes on a new store concept which it ambitiously calls the "bookshop of the future". Continue reading at The Bookseller
[ The Bookseller | 2019-11-05 01:04:10 UTC ]
More news stories like this | News stories tagged with:
#german bookseller
#bookseller
Group publisher of HarperCollins Christian Publishing David Moberg reflected on the birth of faith-based publishing, the ways it’s changed and stayed the same, and what to expect in the future during PWedu’s Christian Publishing Summit on Wednesday. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-11-01 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#david moberg
#christian publishing
#group publisher
#faith-based publishing
#publishing summit
#harpercollins
Over 700 attendees from publishers large and small convened in Midtown Manhattan on Wednesday for the opening of the 2019 Folio: Show—this outlet's annual industry conference for multi-platform media companies. Linda Thomas Brooks, president and CEO of MPA—the Association of Magazine Media,... Continue reading at Folio Magazine
[ Folio Magazine | 2019-10-31 20:42:22 UTC ]
More news stories like this | News stories tagged with:
#main stage
#meredith magazines
#chip gaines
#magnolia journal
#retain talent
Two authors from the recent Future Tense Fiction anthology discuss how they approach their craft. Continue reading at Slate
[ Slate | 2019-10-25 11:30:07 UTC ]
More news stories like this | News stories tagged with:
#anthology
Meredith Corp. has sold the Money magazine brand to Ad Practitioners LLC, a three-year-old Puerto Rico-based media and advertising startup behind the product review site ConsumersAdvocate.org, both parties announced Tuesday morning. Terms of the deal were not disclosed. One of a handful of... Continue reading at Folio Magazine
[ Folio Magazine | 2019-10-22 16:06:17 UTC ]
More news stories like this | News stories tagged with:
#sports illustrated
#personal finance
#emailed questions
#full potential
In today’s information-rich, mobile-centric world, people are more distracted than ever. Marketers used to be able to rely on TV ads or billboards to get in front of consumers. Now they must think mobile-first. Earlier this year, we hit a remarkable milestone: According to eMarketer, Americans... Continue reading at Advertising Age
[ Advertising Age | 2019-10-22 15:19:20 UTC ]
More news stories like this | News stories tagged with:
#football season
#time spent
#market research
#nielsen
For publishers, this is a time of radical reinvention marked by a breakneck pace of innovation. To make sense of the changing landscape for both digital-native and traditional publishers, Ad Age is convening a high-level gathering of some of the best minds in the business. At Ad Age Publishing:... Continue reading at Advertising Age
[ Advertising Age | 2019-10-22 14:50:00 UTC ]
More news stories like this | News stories tagged with:
#bloomberg media
#jarrod dicker
#commercial strategy
#rich antoniello
#complex media
#e-commerce play
#revenue stream
#media company
#great thing
#mini-conference format
#sessions start
#networking lunch
#register heretoday
#digital media
With enough time, the technological challenges of sending humans to Mars and beyond are solvable. But psychologically, we’re not ready to leave our home. In 1945 British science fiction writer Arthur C. Clarke—now best known for 2001: A Space Odyssey—correctly predicted the invention of... Continue reading at Fast Company
[ Fast Company | 2019-10-22 00:00:30 UTC ]
More news stories like this | News stories tagged with:
#science fiction
Media is dying? Don't tell that to the winners of this year's Publishing Hot List. Whether legacy media outlets or digital upstarts, these publishers are creating groundbreaking work, finding new revenue streams and otherwise nimbly adapting to an unstable landscape. Even as the president... Continue reading at AdWeek
[ AdWeek | 2019-10-21 00:00:55 UTC ]
More news stories like this | News stories tagged with:
#revenue streams
#daily basis
#digital media