As a digital media publisher, The Daily Beast does not rely on search and social media for its success. Instead, their goal is to focus on the platforms they can control in order to create a deeply engaged audience from its base of loyal readers, according to CRO Mia Libby. “We have been incredibly focused on increasing loyalty at The Daily Beast—loyalty and engagement,” says Libby, “but the idea was that rather than just getting any person at any given time to come to the website, we wanted to get the people who care about The Daily Beast and know where they are when they’re on The Daily Beast and can come back to spend more time and consume more stories, which we know they’re doing.” She continues that there are a lot of reasons why investing in building brand loyalty became the ultimate goal for The Daily Beast, “but certainly for direct advertising it made a lot of sense.” In a lot of the conversations she has with brand partners, Libby says that The Beast’s engaged and loyal audience provides the most value to advertisers because their intentional visits to the site and their trackable behaviors once there make telling brand stories very effective. For instance, the brand’s site loyalists consume on average 11 pageviews per visit, at a total of 34 pageviews per month, and they spend 11 minutes on the site during each session. It’s data like this that she says makes The Daily Beast stand out to partners, to the point where over half of their total revenue for 2019... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-05-14 00:00:00 UTC ]
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‘Does a Lithuanian author stand a chance in the ocean of books on British bookshop shelves?’ Noir Press’ Stephan Collishaw says he has a good answer. Laura Sintija Černiauskaitė is the Vilnius-born, 39-year-old author who won the 2009 European Union Prize for Literature for her ‘Kvėpavimas į... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-12-07 00:00:00 UTC ]
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There is "no doubt" that people and companies are willing to pay for value-added smart products and services Bonnier AB's chief digital officer Anki Ahrnell has told delegates at The Bookseller's Futurebook Conference, adding "we just have to go do it". Continue reading at The Bookseller
[ The Bookseller | 2016-12-03 00:00:00 UTC ]
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Nonprofit indie press Transit Books is dedicated to publishing international literature and works-in-translation. Its inaugural list hits in 2017. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-02 00:00:00 UTC ]
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In quick expansion, the Russian ebook subscription service Bookmate started life as an e-reader producer, and evolved into a subscription service. The post Russia’s Bookmate Subscription: 12 Languages and Growing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-12-01 00:00:00 UTC ]
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David Walliams has once again secured the UK Official Top 50 number one spot, with The Midnight Gang (HarperCollins Children's) shifting 81,216 copies for £467,852, according to Nielsen BookScan’s Total Consumer Market. Continue reading at The Bookseller
[ The Bookseller | 2016-11-30 00:00:00 UTC ]
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Audio is a real “growing force” but the formulaic nature of publishing is “crippling” for the industry, the Society of Young Publishers (SYP) Conference has heard. Continue reading at The Bookseller
[ The Bookseller | 2016-11-29 00:00:00 UTC ]
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Turnover for travel publisher Lonely Planet grew 6.7% to £17.2m in 2015, while profit before tax increased by 63% on the previous year in a "strong" performance for the company. Continue reading at The Bookseller
[ The Bookseller | 2016-11-25 00:00:00 UTC ]
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Folks used to think that e-readers would relegate traditional paper books to the scrapyard of the past and destroy the publishing industry as we knew it. But, in the time since the first Kindle e-reader was unveiled in 2007, the dire declarations of what effect the devices might have on our... Continue reading at PC World
[ PC World | 2016-11-23 00:00:00 UTC ]
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Fantastic Beasts is not just a new outpost for the Harry Potter empire. It is a pivotal moment in the creation of The Wizarding World of JK Rowling – and it could give the gold-gobbling niffler a run for its money. We go over the booksA film franchise is like a shark: it must keep moving forward... Continue reading at The Guardian
[ The Guardian | 2016-11-22 00:00:00 UTC ]
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Waterstones is gearing up for the release of J K Rowling's Fantastic Beasts and Where To Find Them screenplay (Little, Brown Book Group) today (18th November) to be its second biggest title of the year. Continue reading at The Bookseller
[ The Bookseller | 2016-11-18 00:00:00 UTC ]
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Author J K Rowling revealed the Fantastic Beasts franchise was a happy "accident" at the first film’s premiere in London yesterday (15th November) after she "couldn't let" the Harry Potter world "go". Continue reading at The Bookseller
[ The Bookseller | 2016-11-17 00:00:00 UTC ]
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YA author Melinda Salisbury has asked her publisher not to submit her books for review to newspapers such as the Daily Mail in support of the ‘Stop Funding Hate’ movement. Continue reading at The Bookseller
[ The Bookseller | 2016-11-17 00:00:00 UTC ]
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At Denmark's largest book fair, Bogforum, director Andreas Nordkild Poulsen is working on engaging readers and giving publishers and authors a public forum. The post Denmark’s Bogforum: Bringing Readers, Authors and Publishers Together appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-11-16 00:00:00 UTC ]
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The Shanghai Children's Book Fair opens this week with a global roster of speakers; Penguin Random House rolls out a plan to help employees pay off student loans. The post International Industry Notes: Young Readers in China; Young Publishers in the US appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-11-15 00:00:00 UTC ]
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Bookshops have expressed anger that they can no longer get hold of the 2001 edition of Fantastic Beasts and Where to Find Them for customers ahead of the film release next week. Continue reading at The Bookseller
[ The Bookseller | 2016-11-10 00:00:00 UTC ]
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After sending a request to Attorney General Loretta Lynch asking whether she is committed to keeping the reader privacy policy adopted by her predecessor, the department reffirrmed that it will abide by those protections. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-03 00:00:00 UTC ]
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Called in promotional text “exclusively Irish, inclusive in every other sense,” the Bord Gáis Energy Book Awards shortlists are now open for readers’ votes. By Dennis Abrams | @DennisAbrams2 November 11 Is Vote Deadline he shortlists for the Bord Gáis Energy Irish Book Awards have been... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-11-01 00:00:00 UTC ]
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Bloomsbury’s total revenues were up 19% to £62.7m for the six months ending 31st August 2016, which is “in line with management’s expectations”, though the company expects sales to be “significantly second-half weighted” due to Christmas sales and October being the "peak period" for academic... Continue reading at The Bookseller
[ The Bookseller | 2016-10-28 00:00:00 UTC ]
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Since Hachette first experimented with an annual Book Club Brunch for consumers, in 2011, the gathering, held in New York City, has more than quadrupled in size. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-27 00:00:00 UTC ]
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Publishers need social video to stay relevant on younger-skewing platforms like Snapchat and Instagram. But churning out multiple (good) 15-second videos a day is no simple task. Learn how top digital publishers are taming the social media mess using creative collaboration tools. Sponsored... Continue reading at Digiday
[ Digiday | 2016-10-25 00:00:00 UTC ]
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