As a digital media publisher, The Daily Beast does not rely on search and social media for its success. Instead, their goal is to focus on the platforms they can control in order to create a deeply engaged audience from its base of loyal readers, according to CRO Mia Libby. “We have been incredibly focused on increasing loyalty at The Daily Beast—loyalty and engagement,” says Libby, “but the idea was that rather than just getting any person at any given time to come to the website, we wanted to get the people who care about The Daily Beast and know where they are when they’re on The Daily Beast and can come back to spend more time and consume more stories, which we know they’re doing.” She continues that there are a lot of reasons why investing in building brand loyalty became the ultimate goal for The Daily Beast, “but certainly for direct advertising it made a lot of sense.” In a lot of the conversations she has with brand partners, Libby says that The Beast’s engaged and loyal audience provides the most value to advertisers because their intentional visits to the site and their trackable behaviors once there make telling brand stories very effective. For instance, the brand’s site loyalists consume on average 11 pageviews per visit, at a total of 34 pageviews per month, and they spend 11 minutes on the site during each session. It’s data like this that she says makes The Daily Beast stand out to partners, to the point where over half of their total revenue for 2019... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-05-14 00:00:00 UTC ]
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The writer and editor promoted Joseph Conrad and DH Lawrence and deserves recognition as a great literary tastemakerThe first question worth asking of Helen Smith’s A-grade biography of Edward Garnett (1868‑1937) is just how many manuscripts passed across the desk of this publishers’ reader in... Continue reading at The Guardian
[ The Guardian | 2017-11-17 00:00:00 UTC ]
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LinkedIn is slowly creeping up as a hot social platform known for more than just career-building. It's increasingly a place where marketers can connect with executives and publishers can reach new audiences. For example, in September, Bloomberg claimed it had doubled its LinkedIn followers this... Continue reading at AdWeek
[ AdWeek | 2017-11-11 00:00:00 UTC ]
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Publishers and booksellers are preparing to give readers a welcome fright this Halloween with a range of spooky special promotions, activities and events, with one independent publisher crowdfunding for an entire new horror imprint. Continue reading at The Bookseller
[ The Bookseller | 2017-10-31 00:00:00 UTC ]
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[Infographic] Surprising stats from around the magazine industry. The post HBR Grows Paid Circ 10 Percent | By The Numbers appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-10-26 00:00:00 UTC ]
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A survey conducted by Digital Science's data management company Figshare has found "strong signals that open data is becoming more embedded" with researchers. Continue reading at The Bookseller
[ The Bookseller | 2017-10-23 00:00:00 UTC ]
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A report from the Italian Publishers Association names low readership as its 'problem of problems' and vows to address the country's shrinking readership. The post Italian Publishers’ Report at Frankfurt Book Fair: Focus on Readers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-10-18 00:00:00 UTC ]
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Dan Brown, Salman Rushdie, Mathias Énard: VIP writers and publishers made steady appearances at the Frankfurt Book Fair 2017 amid discussions of books and world affairs. The post Download: Friday’s Frankfurt Book Fair 2017 Show Daily appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-10-13 00:00:00 UTC ]
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While you can read ebooks on Android tablets and iPad devices, you really shouldn't. These screens can strain your eyes, causing discomfort and creating a negative experience. Not to mention, if you tend to read outdoors, the glare can be unbearable. Instead, an e-ink reader is the best option.... Continue reading at Betanews
[ Betanews | 2017-10-12 00:00:00 UTC ]
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From big authors and CEOs to newcomers, the first day of the Frankfurt Book Fair kicked off with literary discussions and talks on the future of publishing. The post Download: Thursday’s Frankfurt Book Fair 2017 Show Daily appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-10-12 00:00:00 UTC ]
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The Frankfurt Book Fair, opened this year by Angela Merkel and Emmanuel Macron, also kicked off discussions of the role of books in an era of fake news. The post Download: Wednesday’s Frankfurt Book Fair 2017 Show Daily appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-10-11 00:00:00 UTC ]
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Simon & Schuster UK made a profit before tax of £3.76m last year, coming back from a loss the year before, with c.e.o. Ian Chapman telling The Bookseller the company is looking "really strong financially". Continue reading at The Bookseller
[ The Bookseller | 2017-10-10 00:00:00 UTC ]
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Colson Whitehead’s The Underground Railroad (Fleet), Philippe Sands’ East West Street (W&N) and Naomi Alderman’s The Power (Viking) are among the books shortlisted across six categories for the 2017 Books Are My Bag Readers Awards, curated by booksellers and supported by National Book Tokens. Continue reading at The Bookseller
[ The Bookseller | 2017-10-06 00:00:00 UTC ]
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At this year's New York Comic Con, ICv2 presented its annual findings on the graphic novel marketplace, which see book format comics growing but periodical sales declining. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-06 00:00:00 UTC ]
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The founder and CEO of Indigo Books & Music has a Midas touch when it comes to bestsellers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-06 00:00:00 UTC ]
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Mills & Boon (M&B) has revealed a “huge” relaunch lined up for January, the first facelift for the brand in a decade. Continue reading at The Bookseller
[ The Bookseller | 2017-09-29 00:00:00 UTC ]
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Dungeon Masters can rest a bit easier now that the library of Dungeons and Dragons core rulebooks will soon be available in an easy-to-lug digital edition. Instead of a stack of heavy paper-bound volumes, you'll be able to take your iPad or Android t... Continue reading at Engadget
[ Engadget | 2017-09-22 00:00:00 UTC ]
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British publisher Laurence King has created a new German subsidiary and acquired an Amsterdam-based publisher in an effort to expand into the European market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-15 00:00:00 UTC ]
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Man Booker prize judge Colin Thubron has complained this week that star endorsements bully readers into admiring books, but it’s long been standard practiceSetting cats among pigeons has long been an unofficial part of the contract for judges of the Booker prize. Remember Chris Mullin’s... Continue reading at The Guardian
[ The Guardian | 2017-09-15 00:00:00 UTC ]
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Good morning. Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing and digital-related news. What people are talking about today: The New York Daily News, or "New York's Hometown Newspaper" as the slogan goes, has been sold to Chicago-based publishing company Tronc. The... Continue reading at Advertising Age
[ Advertising Age | 2017-09-05 00:00:00 UTC ]
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Only a third of books translated into English last year were by female writers. As Women in Translation month wraps up, we investigate why – and if things are changing• In their own words: 10 female translators on the work that inspires themWhen Argentinian author Samanta Schweblin’s first book,... Continue reading at The Guardian
[ The Guardian | 2017-08-31 00:00:00 UTC ]
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