As a digital media publisher, The Daily Beast does not rely on search and social media for its success. Instead, their goal is to focus on the platforms they can control in order to create a deeply engaged audience from its base of loyal readers, according to CRO Mia Libby. “We have been incredibly focused on increasing loyalty at The Daily Beast—loyalty and engagement,” says Libby, “but the idea was that rather than just getting any person at any given time to come to the website, we wanted to get the people who care about The Daily Beast and know where they are when they’re on The Daily Beast and can come back to spend more time and consume more stories, which we know they’re doing.” She continues that there are a lot of reasons why investing in building brand loyalty became the ultimate goal for The Daily Beast, “but certainly for direct advertising it made a lot of sense.” In a lot of the conversations she has with brand partners, Libby says that The Beast’s engaged and loyal audience provides the most value to advertisers because their intentional visits to the site and their trackable behaviors once there make telling brand stories very effective. For instance, the brand’s site loyalists consume on average 11 pageviews per visit, at a total of 34 pageviews per month, and they spend 11 minutes on the site during each session. It’s data like this that she says makes The Daily Beast stand out to partners, to the point where over half of their total revenue for 2019... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-05-14 00:00:00 UTC ]
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A fast-updating ticker from Amazon Charts is displaying how many pages have been read in nine prominent translations curated by the editors of AmazonCrossing. These #readtheworld titles can be downloaded free through April 24 in recognition of World Book Day. By Porter Anderson, Editor-in-Chief... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-04-19 00:00:00 UTC ]
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A treatise on making moral decisions in an immoral age–or the excuses of a man Donald Trump calls a "slimeball" who "always ends up badly and out of whack"–the new James Comey book is from Macmillan, which published 'Fire and Fury' earlier this year. The post Macmillan’s Second Major Political... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-04-17 00:00:00 UTC ]
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To bring yourself up to speed on the conversation surrounding former FBI Director James Comey's new memoir, "A Higher Loyalty: Truth, Lies, and Leadership," you could read something in-depth and thoughtful about it, such as Michiko Kakutani's review in The New York Times.Or you could read... Continue reading at Advertising Age
[ Advertising Age | 2018-04-13 00:00:00 UTC ]
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In June, select subscriber covers of Cosmopolitan, Good Housekeeping, Redbook and Woman's Day will transport readers back to the 1950s. As part of a collaboration with Amazon, the four Hearst titles will have special, peel-off top covers with the logos and fonts the titles used in the 50s, as... Continue reading at AdWeek
[ AdWeek | 2018-04-13 00:00:00 UTC ]
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Attendance continues to grow at the MoCCA Arts Fest 2018, an annual celebration of indie, small press, and self-published graphic novels, held at the Metropolitan Event Space on the Westside of Manhattan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-11 00:00:00 UTC ]
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The Quarto Group's sales declined marginally by 1.4% to £152.5m last year, however, its operating profits plunged 58% to £7.2m. Continue reading at The Bookseller
[ The Bookseller | 2018-03-30 00:00:00 UTC ]
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In an interview during the Bologna Book Fair, Haiyun Zhao from SAPPRFT and Xueqian Li of CCPPG discuss the rapid development of China’s children’s book publishing market. The post Why China’s Children’s Book Industry Is Growing So Fast appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-03-28 00:00:00 UTC ]
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Little, Brown is set to publish the original screenplay of the second Fantastic Beasts film by J K Rowling this November. Continue reading at The Bookseller
[ The Bookseller | 2018-03-21 00:00:00 UTC ]
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Facebook has only hinted at its upcoming news video section in Watch, but some more tangible details are starting to trickle out. Axios sources have claimed a daily news service should launch in the summer, with about 10 publishers (both conventiona... Continue reading at Engadget
[ Engadget | 2018-03-13 00:00:00 UTC ]
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From Brazil, China, India, and the UAE, five children's book publishers spoke the growing urgency to build young readership as competitive digital enticements grow more seductive. The post Five Viewpoints on Creating Tomorrow’s Readers: Literacy, Digital, and Children’s Books appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-03-05 00:00:00 UTC ]
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REVIEW: Nassim Nicholas Taleb is the Richard Wagner of uncertainty. While the Ring Cycle of the German composer/librettist portrayed the struggle of the gods in a series of operas, the Incerto series of books by the Lebanese-American author is devoted to humans - specifically how we deal with... Continue reading at Stuff
[ Stuff | 2018-03-03 00:00:00 UTC ]
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Heavy snowfall across the UK and Ireland has forced businesses to close and events to be cancelled or postponed due to safety concerns. Continue reading at The Bookseller
[ The Bookseller | 2018-03-01 00:00:00 UTC ]
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With new editions of two popular books, Reader's Digest presents accessible guides to healthy, holistic living. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-02-23 00:00:00 UTC ]
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Starting with a new Instagram account, NBC Sports and Refinery29 will produce content about female athletes, female executives in the sports world and more. The post NBCUniversal adds Refinery29 to its growing list of digital publisher and platform partners appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-23 00:00:00 UTC ]
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From the director of Frankfurter Buchmesse to the founder of a Thai publishing house and a Norwegian publisher who was shot in Oslo: sharp cautionary remarks about self-censorship and its dangers. The post Self-Censorship in Publishing Today: World Industry Leaders on a Subtle, Growing Challenge... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-02-22 00:00:00 UTC ]
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Survey finds proportion of toddlers having story time fell by a fifth in five years The proportion of toddlers being read to every day has dropped by a fifth over the last five years, according to research warning that the decline is a significant threat to child development.The annual... Continue reading at The Guardian
[ The Guardian | 2018-02-21 00:00:00 UTC ]
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Resurfacing many lesser-known Man Booker Prize for Fiction winners of the past, the Booker Foundation opens a crowdsourced competition to select the best of the best of 50 years. The post Readers to Choose ‘Golden Man Booker Prize’: 50 Years of Winners appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-02-20 00:00:00 UTC ]
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Newspaper publishers hunting for subscriber revenue have keyed in on new metrics. The post In an era of loyalty, newspaper publishers focus on time spent and frequency appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-19 00:00:00 UTC ]
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As fewer Americans identify as religious or spiritual, more books champion secular views while other more Christian authors battle back by asserting Biblical truth. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-02-16 00:00:00 UTC ]
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