As a digital media publisher, The Daily Beast does not rely on search and social media for its success. Instead, their goal is to focus on the platforms they can control in order to create a deeply engaged audience from its base of loyal readers, according to CRO Mia Libby. “We have been incredibly focused on increasing loyalty at The Daily Beast—loyalty and engagement,” says Libby, “but the idea was that rather than just getting any person at any given time to come to the website, we wanted to get the people who care about The Daily Beast and know where they are when they’re on The Daily Beast and can come back to spend more time and consume more stories, which we know they’re doing.” She continues that there are a lot of reasons why investing in building brand loyalty became the ultimate goal for The Daily Beast, “but certainly for direct advertising it made a lot of sense.” In a lot of the conversations she has with brand partners, Libby says that The Beast’s engaged and loyal audience provides the most value to advertisers because their intentional visits to the site and their trackable behaviors once there make telling brand stories very effective. For instance, the brand’s site loyalists consume on average 11 pageviews per visit, at a total of 34 pageviews per month, and they spend 11 minutes on the site during each session. It’s data like this that she says makes The Daily Beast stand out to partners, to the point where over half of their total revenue for 2019... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-05-14 00:00:00 UTC ]
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The local sports news publisher would like to have 100,000 subscribers by year-end. The post Behind The Athletic’s plans to grow local sports news subscriptions appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-08-29 00:00:00 UTC ]
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The Japanese bookseller, headquartered in Tokyo, has 12 stores in the States and counting, including two new shops in the Lone Star State. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-25 00:00:00 UTC ]
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Yellow Kite has acquired a book by couples’ therapist Esther Perel asking readers to re-examine their prejudices and assumptions about infidelity. Continue reading at The Bookseller
[ The Bookseller | 2017-08-24 00:00:00 UTC ]
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Specialist book and gift supplier Bookspeed has more than doubled its operational capacity to more than 25,000 sq ft by investing significantly in additional warehouse facilities. Continue reading at The Bookseller
[ The Bookseller | 2017-08-23 00:00:00 UTC ]
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Charlotte Wilson asks what publishers are doing to reach non-YA readers, and suggests how to attract new readers. Continue reading at The Bookseller
[ The Bookseller | 2017-08-22 00:00:00 UTC ]
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Denver advertising technology company Altitude Digital has merged with Genesis Media, a New York City-based maker of analytics software for online publishers. The combined company will be based in New York City under the Genesis Media name, but it will keep the former Altitude Digital office in... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2017-08-11 00:00:00 UTC ]
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Across the U.S. today, various publications are relaying to their readers some pressing news: they've been sold. Morris Publishing Group, a part of Morris Communications Co., has been purchased by New York-based New Media Investment Group. This means that the Savannah Morning News, the Topeka... Continue reading at AdWeek
[ AdWeek | 2017-08-10 00:00:00 UTC ]
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From the VOA: Amid tough economic times in South Africa, consumers are supporting a growing number of used book stores, avoiding new-book prices. The post In an Economic Crunch, South African Readers Turn to Used Book Stores appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-08-07 00:00:00 UTC ]
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Bloomsbury Children’s Books has revealed the cover of the illustrated edition of Newt Scamander’s Fantastic Beasts and Where to Find Them by J K Rowling. Continue reading at The Bookseller
[ The Bookseller | 2017-07-12 00:00:00 UTC ]
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Business is booming for Oxford-based agency Felicity Bryan Associates as it nears its fourth decade. Continue reading at The Bookseller
[ The Bookseller | 2017-07-08 00:00:00 UTC ]
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The books in the publisher's new Artisinal Kitchen line are priced modestly for the publisher and the category, at $12.95, and are intended to appeal to new readers...and make it into more retail outlets. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-05 00:00:00 UTC ]
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N.J. Campbell, author of the mind-bending new novel, 'Found Audio,' picks 10 delightfully puzzling books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-30 00:00:00 UTC ]
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Brian Koppelman sits down with Don Winslow, author of books including The Death and Life of Bobby Z, The Cartel, and most recently The Force. They discuss The Force, honor and loyalty, crooked cops, and Don’s writing process. Don also explains how he wrote his first novel, the war on drugs, and... Continue reading at Slate
[ Slate | 2017-06-27 00:00:00 UTC ]
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‘There is no copyright in an idea,’ freelance reporter told after complaining that Australian website rewrote her investigations under the bylines of its staffDaily Mail Australia has refused to pay a journalist for republishing parts of her work under its reporters’ bylines, telling her: “There... Continue reading at The Guardian
[ The Guardian | 2017-06-23 00:00:00 UTC ]
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Jacaranda Books is launching a Caribbean-themed crime series this summer by Paula Lennon, starting with Murder in Montego Bay. Continue reading at The Bookseller
[ The Bookseller | 2017-06-05 00:00:00 UTC ]
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As Amazon runs out of ways to expand its mountain-sized market share in the online retail space, its attempts to grow its presence in the real world are continuing to materialize, with new plans being firmed up on both coasts of the United States. Today, it officially launched AmazonFresh... Continue reading at Betanews
[ Betanews | 2017-05-26 00:00:00 UTC ]
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'My favorite page is the one with the butterflies,' says Lilli in her video review of 'Greta Go-Lucky', a German book ready for grown-up rights buyers. The post Out of the Mouths of Babes: Young Readers on ‘Children’s Choice’ German Titles appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-05-25 00:00:00 UTC ]
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Reports in Russia describe a 60-percent growth in ebook sales last year, and analysts say digital formats may grow at 30 to 50 percent for years to come. The post Russia’s Readers Raise the Digital Stakes Amid Falling Print Sales appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-05-22 00:00:00 UTC ]
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Attendance continued to grow at TCAF 2017, which featured programming highlighting the LGBTQ community and celebrated anniversaries of independent publishers Image, Koyama Press and NBM. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-18 00:00:00 UTC ]
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Paula Hawkins fans keep swimming following the release of 'Into the Water,' the author's much-anticipated follow-up to 'The Girl on the Train' and last week's top-selling title. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-17 00:00:00 UTC ]
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