As a digital media publisher, The Daily Beast does not rely on search and social media for its success. Instead, their goal is to focus on the platforms they can control in order to create a deeply engaged audience from its base of loyal readers, according to CRO Mia Libby. “We have been incredibly focused on increasing loyalty at The Daily Beast—loyalty and engagement,” says Libby, “but the idea was that rather than just getting any person at any given time to come to the website, we wanted to get the people who care about The Daily Beast and know where they are when they’re on The Daily Beast and can come back to spend more time and consume more stories, which we know they’re doing.” She continues that there are a lot of reasons why investing in building brand loyalty became the ultimate goal for The Daily Beast, “but certainly for direct advertising it made a lot of sense.” In a lot of the conversations she has with brand partners, Libby says that The Beast’s engaged and loyal audience provides the most value to advertisers because their intentional visits to the site and their trackable behaviors once there make telling brand stories very effective. For instance, the brand’s site loyalists consume on average 11 pageviews per visit, at a total of 34 pageviews per month, and they spend 11 minutes on the site during each session. It’s data like this that she says makes The Daily Beast stand out to partners, to the point where over half of their total revenue for 2019... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-05-14 00:00:00 UTC ]
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The digital publisher recipe for online growth: Take a dash of food video, stir in plenty of social media, heap on the branded contentthen bake a new brand.News doesn't quite monetize as well as lifestyle fare, so publishers from Mic to Time are serving up new batches of content to attract more... Continue reading at Advertising Age
[ Advertising Age | 2017-05-17 00:00:00 UTC ]
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#tubular labs
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The Midia InkBook 8 has similar dimensions to Kobo’s Aura One, measuring 6.5 by 1.3 by 8.9 inches and sporting an eight inch e-ink display. It weighs just a bit more than its Kobo counterpart, coming it at just under nine ounces. In exchange for the e-reader’s extra heft, you’ll gain a microSD... Continue reading at PC World
[ PC World | 2017-05-16 00:00:00 UTC ]
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#internal storage
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Readers dove head-first back into Paula Hawkins's world, with 'Into the Water' heading the latest iBooks bestseller list. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-11 00:00:00 UTC ]
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#ibooks bestsellers
#paula hawkins
Literary novelist Jon McGregor explains how his fifth novel in an impressive and lauded oeuvre, his first for Fourth estate, interrogates the extraordinary within the everyday. Continue reading at The Bookseller
[ The Bookseller | 2017-05-05 00:00:00 UTC ]
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If waterproof is high on your checklist of e-reader must-haves, we recommend that most people consider the Kobo Aura H20. It’s a capable ebook reader designed to stand up to the occasional poolside splash or even an extended soak in a hot tub. For anyone already invested in Amazon’s extensive... Continue reading at PC World
[ PC World | 2017-05-03 00:00:00 UTC ]
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#extensive collection
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The Folio Prize-winning writer takes a single moment from american history and conjures his spellbinding first full-length fiction Continue reading at The Bookseller
[ The Bookseller | 2017-04-29 00:00:00 UTC ]
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Matt Cain, novelist and editor-in-chief of Attitude, asks where the publisher-led LGBT+ initiatives are? Continue reading at The Bookseller
[ The Bookseller | 2017-04-28 00:00:00 UTC ]
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#matt cain
Consumer sales down to £204m last year and are at lowest level since 2011 – when Amazon Kindle sales first took off in UK Britons are abandoning the ebook at an alarming rate with sales of consumer titles down almost a fifth last year, as “screen fatigue” helped fuel a five-year high in printed... Continue reading at The Guardian
[ The Guardian | 2017-04-27 00:00:00 UTC ]
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Total book sales including physical and digital books rose 6% to £3.5bn, propped up by non-fiction. Continue reading at BBC News
[ BBC News | 2017-04-27 00:00:00 UTC ]
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The venerable news publisher is applying lessons from its daily newsletter and podcast to get people to regularly open its Discover edition. The post How The New York Times plans to build a daily habit on Snapchat appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-04-25 00:00:00 UTC ]
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"This underlines the most important fact in digital publishing: People will pay for high-quality comment." The post Thanks to surprise British election, The Spectator triples daily subscriber sales appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-04-20 00:00:00 UTC ]
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#digital publishing
Almost half the companies on our annual ranking of fast-growing independent publishers posted triple-digit gains between 2014 and 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-07 00:00:00 UTC ]
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In the battle of 1990s nostalgia, Lionsgate and Saban Entertainment’s mighty morphin’ “Power Rangers” was no match for Disney’s “Beauty and the Beast.” The live action remake starring “Harry Potter’s” Emma Watson pulled in an estimated $88 million in the U.S and Canada in its second week, meeting... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-03-26 00:00:00 UTC ]
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#beast mode
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Hugh Jackman was no one when he was cast as Wolverine. He was 32 years old when “X-Men” debuted in theaters in 2000, just his third credited film role. Nearly overnight, the unknown Australian theater actor became the sometimes furry face of one of the most iconic comic book characters of all... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-03-11 00:00:00 UTC ]
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Crowdsourced news site Blasting News has built big numbers by paying 1,000 Facebook closed-group owners to distribute content within their groups. The post How one viral publisher uses Facebook groups to grow big numbers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-03-08 00:00:00 UTC ]
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Uber Chief Executive Travis Kalanick has apologized, saying he admits he needs “leadership help,” after a video showed him berating one of the company’s drivers. The dashcam video obtained by Bloomberg News and released Tuesday shows Kalanick arguing with driver Fawzi Kamel over Uber’s fares,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-03-02 00:00:00 UTC ]
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#video shows
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A fledgling cooperation between translators and librarians aims to bring more international literature to American library patrons. The post Global Literature in Libraries Initiative: Bridging the Translation-Reader Gap appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-03-01 00:00:00 UTC ]
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Once known for its beauty tips, Teen Vogue has become a powerful critic of the Trump administration. What’s behind its transformation?Charlie Knoles is a 39-year-old meditation coach and father based in California. He reads Politico, ProPublica and the Wall Street Journal, and posts on Facebook... Continue reading at The Guardian
[ The Guardian | 2017-02-25 00:00:00 UTC ]
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Women's Wear Daily, the so-called "bible of fashion," will be altering its print schedule for the second time in two years and letting go of several staffers. WWD confirmed to Adweek that it will cease publishing regular, weekly print editions and instead print only special editions. "We will... Continue reading at AdWeek
[ AdWeek | 2017-02-24 00:00:00 UTC ]
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Literary agent Stephanie Barrouillet is preparing her rights list of French, Spanish and international children's books to showcase at the Bologna Book Fair The post Rights Watch: An Israeli Agency’s Picks for Young Readers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-02-23 00:00:00 UTC ]
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