As a digital media publisher, The Daily Beast does not rely on search and social media for its success. Instead, their goal is to focus on the platforms they can control in order to create a deeply engaged audience from its base of loyal readers, according to CRO Mia Libby. “We have been incredibly focused on increasing loyalty at The Daily Beast—loyalty and engagement,” says Libby, “but the idea was that rather than just getting any person at any given time to come to the website, we wanted to get the people who care about The Daily Beast and know where they are when they’re on The Daily Beast and can come back to spend more time and consume more stories, which we know they’re doing.” She continues that there are a lot of reasons why investing in building brand loyalty became the ultimate goal for The Daily Beast, “but certainly for direct advertising it made a lot of sense.” In a lot of the conversations she has with brand partners, Libby says that The Beast’s engaged and loyal audience provides the most value to advertisers because their intentional visits to the site and their trackable behaviors once there make telling brand stories very effective. For instance, the brand’s site loyalists consume on average 11 pageviews per visit, at a total of 34 pageviews per month, and they spend 11 minutes on the site during each session. It’s data like this that she says makes The Daily Beast stand out to partners, to the point where over half of their total revenue for 2019... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-05-14 00:00:00 UTC ]
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Download the PDF versions of all three Publishing Perspectives show dailies from the 2016 Frankfurt Book Fair, featuring discussions of copyright, freedom to publish, and more. The post Download All 2016 Frankfurt Book Fair Show Daily Magazines appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-10-23 00:00:00 UTC ]
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Read about the implications of Brexit on publishing, copyright reform, an interview with author Nujeen Mustafa, and more news from the Frankfurt Book Fair. The post Download: Friday’s Frankfurt Book Fair 2016 Show Daily appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-10-21 00:00:00 UTC ]
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Politics meets publishing at the 2016 Frankfurt Book Fair, with discussions of copyright, freedom to publish, and 'Europe and Islam'. The post Download: Thursday’s Frankfurt Book Fair 2016 Show Daily appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-10-20 00:00:00 UTC ]
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With David Hockney, H.M. King Willem-Alexander of The Netherlands, and others, the 2016 Frankfurt Book Fair opened to showcase the global publishing scene. By Hannah Johnson This year, the Frankfurt Book Fair will feature people and discussions that show just how political and interconnected the... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-10-19 00:00:00 UTC ]
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The Borough Press is to publish Canadian author Tyler Keevil's fourth book, No Good Brother. Continue reading at The Bookseller
[ The Bookseller | 2016-10-18 00:00:00 UTC ]
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Self-published writers and digital only publishers will continue to grow their share of the digital content market while traditional publishers over-price ebooks, according to early results of the FutureBook Census, launched ahead of this year’s FutureBook Conference, taking place on 2nd December. Continue reading at The Bookseller
[ The Bookseller | 2016-10-13 00:00:00 UTC ]
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Thought Catalog has seen its audience chopped in half thanks to the whims of the Facebook algorithm. But that's to a disciplined operating plan, the company has managed to remain profitable. The "new reality," according to Thought Catalog CRO Alex Magnin, is publishers need to operate far more... Continue reading at Digiday
[ Digiday | 2016-10-11 00:00:00 UTC ]
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At this year's Pacific Northwest Booksellers Association trade show, held September 29–October 2 at the Hotel Murano in Tacoma, Wash., books for younger readers held their own against big-name adult draws. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-06 00:00:00 UTC ]
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US Prime members can now get unlimited access to a rotating selection of reading materials. The post Amazon Adds Free Books to the Ever-Growing List of Prime Benefits appeared first on WIRED. Continue reading at Wired
[ Wired | 2016-10-06 00:00:00 UTC ]
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The new PA president Stephen Barr outlines his priorities in an interview with Benedicte Page. Continue reading at The Bookseller
[ The Bookseller | 2016-10-01 00:00:00 UTC ]
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It’s unclear if publishers will bounce back by year’s end, but there are encouraging signs. There have been some prominent best sellers, including “Harry Potter and the Cursed Child.” Continue reading at The New York Times
[ The New York Times | 2016-09-23 00:00:00 UTC ]
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Robert Gottlieb in his Midtown Manhattan townhouse. He has mainly spent his career as an editor but has just published a memoir about his life in the world of books. Continue reading at The New York Times
[ The New York Times | 2016-09-23 00:00:00 UTC ]
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The Royal National Institute of Blind People and HarperCollins have announced a new three year partnership to grow Talking Books' library by 15% to 28,500 titles. Continue reading at The Bookseller
[ The Bookseller | 2016-09-17 00:00:00 UTC ]
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For most news publishers, their audiences increasingly prefer visiting them on mobile devices. Forbes faced this problem acutely, with half its audience coming to it on mobile devices. So it created card-like formats to replace text-based stories. The financial news publisher said its new... Continue reading at Digiday
[ Digiday | 2016-09-15 00:00:00 UTC ]
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The Booksellers Association is set to launch a new book prize to coincide with the annual Books Are My Bag campaign, asking readers to vote for their favourite books of the year across five categories. Continue reading at The Bookseller
[ The Bookseller | 2016-09-13 00:00:00 UTC ]
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Publishers around the world are trying to figure out how to benefit from social platforms and apps. In June, publishers from all over the world gathered at the Digiday Publishing Summit in Japan to discuss how they are growing internationally at scale. The post Quartz’s Jay Lauf: ‘Serving the... Continue reading at Digiday
[ Digiday | 2016-09-08 00:00:00 UTC ]
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Little, Brown Book Group has revealed the cover for JK Rowling's screenwriting debut, Fantastic Beasts and Where to Find Them. Continue reading at The Bookseller
[ The Bookseller | 2016-09-02 00:00:00 UTC ]
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David Salariya, founder of The Salariya Book Company, gives tips on how publishers can engage reluctant readers. Continue reading at The Bookseller
[ The Bookseller | 2016-08-27 00:00:00 UTC ]
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The Chinese journals market is experiencing a huge shift to digital, while more English-language journals are being produced by Chinese publishers and Chinese researchers are beginning to make a deeper impact abroad, according to a report. Continue reading at The Bookseller
[ The Bookseller | 2016-08-25 00:00:00 UTC ]
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As in parts of the world, distribution challenges loom large in Johannesburg for the book business. Bookseller Griffin Shea sees the need for a 'metaphorical bridge.' The post South Africa’s Bridge Books: ‘To Link Publishers With Readers’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-08-19 00:00:00 UTC ]
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