As a digital media publisher, The Daily Beast does not rely on search and social media for its success. Instead, their goal is to focus on the platforms they can control in order to create a deeply engaged audience from its base of loyal readers, according to CRO Mia Libby. “We have been incredibly focused on increasing loyalty at The Daily Beast—loyalty and engagement,” says Libby, “but the idea was that rather than just getting any person at any given time to come to the website, we wanted to get the people who care about The Daily Beast and know where they are when they’re on The Daily Beast and can come back to spend more time and consume more stories, which we know they’re doing.” She continues that there are a lot of reasons why investing in building brand loyalty became the ultimate goal for The Daily Beast, “but certainly for direct advertising it made a lot of sense.” In a lot of the conversations she has with brand partners, Libby says that The Beast’s engaged and loyal audience provides the most value to advertisers because their intentional visits to the site and their trackable behaviors once there make telling brand stories very effective. For instance, the brand’s site loyalists consume on average 11 pageviews per visit, at a total of 34 pageviews per month, and they spend 11 minutes on the site during each session. It’s data like this that she says makes The Daily Beast stand out to partners, to the point where over half of their total revenue for 2019... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-05-14 00:00:00 UTC ]
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Comedian Trevor Noah, the host of "The Daily Show" on TV channel Comedy Central, is publishing his first book, a memoir, with John Murray. Continue reading at The Bookseller
[ The Bookseller | 2016-01-29 00:00:00 UTC ]
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Mark Scott tipped to throw bombs in final address, Aaron Patrick’s second book on Tony Abbott and Peta Credlin due out and News Corp poaches Fairfax staffThe Gold Coast Bulletin thought it had a big local scoop on its hands when an Arundel businessman told them he had witnessed an... Continue reading at The Guardian
[ The Guardian | 2016-01-28 00:00:00 UTC ]
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Cleo is dumped and Helen McCabe’s tenure editing AWW ends as News Corp beds down new year appointments and Daily Mail Australia splits with NineThere has been enough drama at the magazine empire of the Australian Women’s Weekly, Dolly and Cleo in the past month to fuel another couple of... Continue reading at The Guardian
[ The Guardian | 2016-01-21 00:00:00 UTC ]
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After years of writing about radicalization and terrorism in the Middle East, Arab authors are now in the spotlight in France as readers try to understand the recent Paris attacks. The post French Readers Put Arab Authors on the Bestseller List appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-01-19 00:00:00 UTC ]
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South African writer and literary magazine publisher Nick Mulgrew discusses how literary magazines are perfect training for pursuing more ambitious projects. The post Literary Magazines As Training Ground for Readers, Writers and Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-01-12 00:00:00 UTC ]
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Mimicking the model popularized by streaming television, Harlequin is releasing all eight parts of its new Tough Justice digital serial today. The hope is that readers will binge-read the series, as they binge-watch certain TV shows. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-11 00:00:00 UTC ]
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"Talk of reader engagement shows how out of touch our industry is with its lifeblood." And as the proliferation of content outstrips the growth of a consumer base, development of readership is one of the most urgent priorities of publishing in 2016. So it seems fitting that we have this... Continue reading at The Bookseller
[ The Bookseller | 2016-01-03 00:00:00 UTC ]
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There’s a growing trend in online publishing: Namely, media sites blocking users who choose to use ad-blocking software. In the past few days alone, a British publisher and the Forbes business news site have either implemented or are lookin ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-12-23 00:00:00 UTC ]
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A movie based on a book inside a Harry Potter book is here, and this is our first glimpse.During a week where many people have reached critical levels of Star Wars overload, Warner Bros. has released the first look at an entire movie based around a book that was listed on Harry Potter's freshman... Continue reading at Fast Company
[ Fast Company | 2015-12-15 00:00:00 UTC ]
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Kobo c.e.o. Michael Tamblyn's full address from the FutureBook Conference 2015. Continue reading at The Bookseller
[ The Bookseller | 2015-12-11 00:00:00 UTC ]
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Amazon US has launched a new tablet "for readers" in time for Christmas called the Fire HD 8 Reader’s Edition. Continue reading at The Bookseller
[ The Bookseller | 2015-12-08 00:00:00 UTC ]
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The first of a two part report from the 2015 East Africa Digital Reading Summit in Kenya looks at developments in e-reading and library ebook use. The post E-Readers Now “Main Attraction” at Some Kenyan Libraries appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-11-30 00:00:00 UTC ]
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FreeSmartSoft is the developer of a range of popular Windows freeware, including FSS Video Downloader, FSS Google Books Downloader, FSS ePub Reader and more. You’ve installed one of their packages before? Then beware: we’ve discovered they have a mechanism that can silently install adware on a... Continue reading at Betanews
[ Betanews | 2015-11-28 00:00:00 UTC ]
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Irish bookselling chain, Dubray Books has launched a new loyalty card in time for Christmas. Continue reading at The Bookseller
[ The Bookseller | 2015-11-25 00:00:00 UTC ]
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Gardners’ turnover and profit was down last year in a ‘competitive and challenging” market, but international sales at the company performed strongly. Continue reading at The Bookseller
[ The Bookseller | 2015-11-24 00:00:00 UTC ]
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Produced in the form of Japanese comics, the guides appeal to students and teachers looking for a novel approach to learning science, technology and math. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-24 00:00:00 UTC ]
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#sales grow
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Asymptote Magazine features an interview with Danish-to-English translator K.E. Semmel about his latest book projects and more. The post Literary Translator K.E. Semmel on Reacting to Readers and More appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-11-20 00:00:00 UTC ]
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The Bookseller is to launch a week of FutureBook offers in the run-up to the FutureBook Conference on 4th December. Continue reading at The Bookseller
[ The Bookseller | 2015-11-10 00:00:00 UTC ]
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Concerns are growing that the Russian government plans to significantly tighten controls over books supplied by major libraries, with moves to eliminate the presence of books highlighting nationalism amongst non-Russians within the country and those backing Ukraine and western policies. Continue reading at The Bookseller
[ The Bookseller | 2015-11-10 00:00:00 UTC ]
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Days after Facebook announced that its users watched videos 8 billion times a day, Snapchat told the Financial Times on Sunday that its smaller set of users opened videos 6 billion times a day. See the most-read stories this hour >> The statistics reveal fast growth: Since the spring,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-11-10 00:00:00 UTC ]
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#facebook announced