As a digital media publisher, The Daily Beast does not rely on search and social media for its success. Instead, their goal is to focus on the platforms they can control in order to create a deeply engaged audience from its base of loyal readers, according to CRO Mia Libby. “We have been incredibly focused on increasing loyalty at The Daily Beast—loyalty and engagement,” says Libby, “but the idea was that rather than just getting any person at any given time to come to the website, we wanted to get the people who care about The Daily Beast and know where they are when they’re on The Daily Beast and can come back to spend more time and consume more stories, which we know they’re doing.” She continues that there are a lot of reasons why investing in building brand loyalty became the ultimate goal for The Daily Beast, “but certainly for direct advertising it made a lot of sense.” In a lot of the conversations she has with brand partners, Libby says that The Beast’s engaged and loyal audience provides the most value to advertisers because their intentional visits to the site and their trackable behaviors once there make telling brand stories very effective. For instance, the brand’s site loyalists consume on average 11 pageviews per visit, at a total of 34 pageviews per month, and they spend 11 minutes on the site during each session. It’s data like this that she says makes The Daily Beast stand out to partners, to the point where over half of their total revenue for 2019... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-05-14 00:00:00 UTC ]
News tagged with:
#books coverage
#experiential activations
#daily beast
#daily basis
Three weeks before the opening of its new Harry Potter attraction, Universal Studios Hollywood has quietly raised daily ticket prices by up to 20%. The Wizarding World of Harry Potter -- a land that includes two new rides, one restaurant, a food cart and eight shops -- is expected to be the most... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#wizarding world
#shops --
Penguin Random House and the Daily Mail have launched a “major” competition which will offer new writing talent a publishing deal and a £20,000 advance. Continue reading at The Bookseller
[ The Bookseller | 2016-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#daily mail
#writing talent
#publishing deal
James Patterson is to target new avenues for selling books with a series of shorter, cheaper novels he is calling BookShots, the New York Times has reported. Continue reading at The Bookseller
[ The Bookseller | 2016-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#james patterson
#selling books
Red Hook Editions describes itself as more of a "publishing community" than a publisher. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing community
Millennial women who grew up reading JK Rowling’s wizard series are driving sales in other genres as they reach their 20s and 30s, according to recent researchThe women switched on to books by Harry Potter are shaping the literary world, according to new research, boosting the market in... Continue reading at The Guardian
[ The Guardian | 2016-03-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#millennial women
#literary world
#clean eating
#fiction sales
#literary fiction
#including ebooks
#helping drive
Children’s book sales in Ireland increased 16% in 2015, boosted by the popularity of authors such as David Walliams and Jeff Kinney, but booksellers and publishers in the country say strong local publishing is also on the rise. Continue reading at The Bookseller
[ The Bookseller | 2016-03-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#irish children
#book sales
#david walliams
#jeff kinney
Apple will make its mobile news app available to publishers of all sizes starting this week, increasing the pool of content as the tech giant competes with rivals Facebook and Google for the attention of smartphone readers.Smaller media companies, even independent bloggers, can obtain editing... Continue reading at Advertising Age
[ Advertising Age | 2016-03-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#news junkies
#media outlets
#select group
#announced partnerships
From cod to colouring, fashions come and go in books. What do they tell us about our culture, and can we predict what’s next? After the long, wet winter, the season is finally on the turn. I know this partly because the instinct to hunker down in a nest of books is giving way to an urge to... Continue reading at The Guardian
[ The Guardian | 2016-03-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ve written
#literary editor
#writing career
#publishing trends
#book festivals
Twitter will automatically take mobile users who click links in its Moments section to sped-up AMP pages every time it's possible, the company said Wednesday, lending momentum to the effort to improve the mobile web experience.Accelerated Mobile Pages, or AMP for short, deliver content at near... Continue reading at Advertising Age
[ Advertising Age | 2016-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#deliver content
#javascript tags
#web page
#mobile pages
Seuss's birthday on March 2 is celebrated as Read Across America Day, in which book-based activities take place at schools and celebrities encourage children to pick up a title. How have Seuss's works appealed to generations? Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2016-03-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#readers today
Ahead of her appearance on March 7 in a Digital Book World practicum, Nielsen's Jo Henry talks about the new importance of knowing the target reader. The post Bringing the Reader Into Focus at DBW: Jo Henry on Your Consumer appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post bringing
#jo henry
U.K. self-publishing platform Reedsy launched the Reedsy Book Editor, an online editing and typesetting tool, and the site reports growing membership and new partnerships with Ingram and Kobo. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-26 00:00:00 UTC ]
More news stories like this |
Cut-price title is expected to target the same mid-market audience as the Mail and ExpressThe publisher of the Daily Mirror is to launch a new national newspaper at the end of the month, just weeks after the Independent announced it was dropping its print edition.New Day, which could still... Continue reading at The Guardian
[ The Guardian | 2016-02-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#daily mirror
#national newspaper
#independent announced
Daily Mirror’s publisher to launch new national newspaper just weeks after the Independent announced it will cease its print editionsMonkey wonders whether the execs at Trinity Mirror thought to Google the chosen name for their cut-price print publication set to launch at the end of the month. A... Continue reading at The Guardian
[ The Guardian | 2016-02-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#daily mirror
#national newspaper
#independent announced
#quick search
Authors and critics are warning that Middle Grade children’s books, for readers aged eight to 12 years, are failing to get the attention they merit from the media and book prize organisers because of the dominance of Young Adult titles. Continue reading at The Bookseller
[ The Bookseller | 2016-02-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#readers aged
This year marks the diamond anniversary of Avon Books' operation in the market, although it has been focused on romance for 44 of its 75 years. Today, it's HarperCollins' Avon Books. The post History and Historicals: At 75, Avon Romances the Readers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-02-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#readers appeared
#year marks
#avon books
Who said that dedicated e-readers were dead? Certainly not Amazon. It's rolling out a major Kindle reader update that breathes new life into your e-paper experience. The most conspicuous improvement is a brand new home screen that highlights your... Continue reading at Engadget
[ Engadget | 2016-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#quick access
#dedicated e-readers
#home screen
In Nick Drnaso’s uncomfortable, fascinating book of cartoon short stories Beverly, a family’s vacation goes south when their son, harboring disturbing fantasies, finally acts on one. A new employee accidentally betrays the only guy on the team who actually cares about the job. A young woman... Continue reading at Slate
[ Slate | 2016-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fascinating book
Digital First Media, the owner of the Los Angeles Daily News, has indicated interest in bidding for the Orange County Register and other assets of bankrupt publishing company Freedom Communications. That move could set up a three-way bidding war for the Register among Digital First, Freedom... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-02-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bidding war
#freedom communications
Penguin is publishing a follow-up to Susan Cain's Quiet: The Power of Introverts in a World that Can't Stop Talking, which will take its message to younger readers. Continue reading at The Bookseller
[ The Bookseller | 2016-01-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#younger readers
#susan cain
#stop talking