As a digital media publisher, The Daily Beast does not rely on search and social media for its success. Instead, their goal is to focus on the platforms they can control in order to create a deeply engaged audience from its base of loyal readers, according to CRO Mia Libby. “We have been incredibly focused on increasing loyalty at The Daily Beast—loyalty and engagement,” says Libby, “but the idea was that rather than just getting any person at any given time to come to the website, we wanted to get the people who care about The Daily Beast and know where they are when they’re on The Daily Beast and can come back to spend more time and consume more stories, which we know they’re doing.” She continues that there are a lot of reasons why investing in building brand loyalty became the ultimate goal for The Daily Beast, “but certainly for direct advertising it made a lot of sense.” In a lot of the conversations she has with brand partners, Libby says that The Beast’s engaged and loyal audience provides the most value to advertisers because their intentional visits to the site and their trackable behaviors once there make telling brand stories very effective. For instance, the brand’s site loyalists consume on average 11 pageviews per visit, at a total of 34 pageviews per month, and they spend 11 minutes on the site during each session. It’s data like this that she says makes The Daily Beast stand out to partners, to the point where over half of their total revenue for 2019... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-05-14 00:00:00 UTC ]
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Publishers and attendees were pleased with the venue and the programming for BookCon 2016. While attendees were disappointed that the show was for only one day this year, publishers expressed relief. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-15 00:00:00 UTC ]
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If there’s one characteristic that fans of Sarah Maas’s Throne of Glass series, Victoria Aveyard’s Red Queen series, and Laini Taylor’s Daughter of Smoke & Bone series share, it’s this: they can’t read each installment fast enough. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-14 00:00:00 UTC ]
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We know that Marissa Meyer and Leigh Bardugo’s YA novels usually get pigeonholed as fantasy, but that catch-all doesn’t really convey the essence of the fictional worlds they’ve created and filled with males and females who are equally swashbuckling as heroic characters. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-14 00:00:00 UTC ]
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While Daily Mail made a few product announcements at its Daily Content NewFronts presentation today, it was its data that stood out more than anything else. And the eyebrow-raising numbers the publisher presented underscored that its site is the most popular English-language destination in the... Continue reading at AdWeek
[ AdWeek | 2016-05-13 00:00:00 UTC ]
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While there are always plenty of big books and authors from major publishers at BEA, in talking to frontline booksellers and librarians we found a lot of interest in books from smaller houses as well. Here we present a sampling of the books that especially caught the eyes of conventiongoers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-12 00:00:00 UTC ]
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Polish publishers see a promising future in the country's billion-dollar book market, but growth will not come without challenges. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-11 00:00:00 UTC ]
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Berrett-Koehler has added titles from New World Library to its b-to-b digital subscription service, BKpedia. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-10 00:00:00 UTC ]
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With BookExpo America set to open in Chicago this week, American Booksellers Association CEO Oren Teicher reported to the AP a 63-store increase in membership from last year. The jump marks the seventh straight year that the ABA has swelled in its ranks. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-09 00:00:00 UTC ]
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Reviews editor Seth Satterlee recommends 'You'll Grow Out of It' by Jessi Klein, a memoir about the bizarre side of womanhood. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-06 00:00:00 UTC ]
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Little, Brown will release J K Rowling’s screenplay debut Fantastic Beasts and Where to Find Them this November. Continue reading at The Bookseller
[ The Bookseller | 2016-04-27 00:00:00 UTC ]
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On April 30, New York City will add a third children's specialty store, Stories, launched by novelist Maggie Pouncey and her husband, tech entrepreneur Matt Miller. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-19 00:00:00 UTC ]
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The Kindle Oasis is the eighth edition of Amazon's Kindle e-reading devices and is designed to be lighter, thinner and offers a new dual battery system. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-13 00:00:00 UTC ]
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Facebook is trying to sweeten the deal for Instant Articles publishers. At its F8 developers conference today. the social network showed off expected new video ads, which can go right into Instant Articles. It also discussed its new branded content policies, which allow publishers to create... Continue reading at Digiday
[ Digiday | 2016-04-13 00:00:00 UTC ]
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In October, the New York Times launched its first immersive virtual reality (VR) application, creating an engaging new kind of journalism that suddenly, jarringly, placed viewers alongside the children displaced by Syria’s civil war. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-11 00:00:00 UTC ]
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Random House Germany recently launched an online community for romance readers and a literary festival to connect romance writers to their fans. The post Random House Germany Courts Romance Readers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-04-07 00:00:00 UTC ]
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According to a recent BBC report, some 15,000 volunteers have been recruited to run UK libraries, the paid staffers of which have been laid off. A standoff in south London is throwing the situation into sharp relief. The post ‘Occupy Carnegie’: The UK’s Fast-Growing Library Crisis appeared first... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-04-05 00:00:00 UTC ]
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Photos from the book fair and panels at the Association of Writers and Writing Programs annual conference, held this year at the L.A. Convention center in downtown Los Angeles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-04 00:00:00 UTC ]
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Can't attend the Digiday Publishing Summit but still want to follow the conversation? Tune in to the live stream starting at 6 pm EST. You'll hear from Refinery29's co-founder, the Daily Mail's head of partnership solutions and The Atlantic's general manager. The post Watch live: Refinery29, The... Continue reading at Digiday
[ Digiday | 2016-03-30 00:00:00 UTC ]
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Warner Bros Consumer Products has signed licensed publishing deals with HarperCollins, Scholastic and Insight Editions for the upcoming film Fantastic Beasts and Where to Find Them, set in J K Rowling’s Wizarding World. Continue reading at The Bookseller
[ The Bookseller | 2016-03-23 00:00:00 UTC ]
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Warner Bros. Consumer Products has announced its global publishing licensees for the November 18, 2016, feature film release 'Fantastic Beasts and Where to Find Them,' and its sequels. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-22 00:00:00 UTC ]
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