As a digital media publisher, The Daily Beast does not rely on search and social media for its success. Instead, their goal is to focus on the platforms they can control in order to create a deeply engaged audience from its base of loyal readers, according to CRO Mia Libby. “We have been incredibly focused on increasing loyalty at The Daily Beast—loyalty and engagement,” says Libby, “but the idea was that rather than just getting any person at any given time to come to the website, we wanted to get the people who care about The Daily Beast and know where they are when they’re on The Daily Beast and can come back to spend more time and consume more stories, which we know they’re doing.” She continues that there are a lot of reasons why investing in building brand loyalty became the ultimate goal for The Daily Beast, “but certainly for direct advertising it made a lot of sense.” In a lot of the conversations she has with brand partners, Libby says that The Beast’s engaged and loyal audience provides the most value to advertisers because their intentional visits to the site and their trackable behaviors once there make telling brand stories very effective. For instance, the brand’s site loyalists consume on average 11 pageviews per visit, at a total of 34 pageviews per month, and they spend 11 minutes on the site during each session. It’s data like this that she says makes The Daily Beast stand out to partners, to the point where over half of their total revenue for 2019... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-05-14 00:00:00 UTC ]
News tagged with:
#books coverage
#experiential activations
#daily beast
#daily basis
HarperCollins has a range of products to tie-in with the upcoming release of the film "Fantastic Beasts: The Crimes of Grindelwald". Continue reading at The Bookseller
[ The Bookseller | 2018-09-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#upcoming release
#fantastic beasts
Audible UK will this November release an audiobook that goes behind the scenes of the Fantastic Beasts film franchise, featuring interviews with Eddie Redmayne, Jude Law and more. Continue reading at The Bookseller
[ The Bookseller | 2018-09-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#audible uk
#pottermore publishing
#fantastic beasts
#featuring interviews
#eddie redmayne
The independent tech review site has made big hires from Facebook and Wirecutter to grow its presence in live video, commerce and events. The post Digital Trends, a rare profitable and growing independent publisher, looks to expand appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital trends
#live video
Dame Jacqueline Wilson, one of the UK’s biggest-selling children’s novelists, is gearing up for the publication of one of her most anticipated books to date: My Mum Tracy Beaker. Continue reading at The Bookseller
[ The Bookseller | 2018-08-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tracy beaker
This year's International Book Fair is to feature a new, dedicated children’s publishing strand, to help cater to a "booming" market for kids’ books in China. Continue reading at The Bookseller
[ The Bookseller | 2018-08-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#dedicated children
Waterstones has today unveiled a new, “more generous” loyalty card, the Waterstones Plus, which has been developed in-house by the chain’s booksellers. Continue reading at The Bookseller
[ The Bookseller | 2018-08-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#waterstones unveils
#loyalty card
Vintage took over two Thames Clippers last week to offer free "bibliotherapy sessions" to London passengers as part of the brand's Stories for Every Kind of Summer campaign. Continue reading at The Bookseller
[ The Bookseller | 2018-08-21 00:00:00 UTC ]
More news stories like this |
Kalmbach Media’s Discover, a consumer-facing science magazine, is producing its first digital-to-print special issue publication (SIP), called Strange Science, which will feature 52 unusual, yet true, science stories, curated from some of Discover’s more popular digital articles. Published as a... Continue reading at Folio Magazine
[ Folio Magazine | 2018-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ultimate guide
#model railroader
#lucrative area
#similar projects
#cover price
Comics publishers and video game developers prove a natural match, with overlapping fan bases and complementary content making for eye-popping revenue opportunities. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-08-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#comics publishers
#game developers
Publishers are preparing to hit the Christmas market hard in 2018 with a range of giftable quizzing titles. Continue reading at The Bookseller
[ The Bookseller | 2018-08-04 00:00:00 UTC ]
More news stories like this |
Last night on "The Daily Show," Trevor Noah served up a plug for "The Donald J. Trump Presidential Twitter Library," a hardcover book from Noah and the show's writers that goes on sale today. It's been a long time in the making, given that just over a year ago The Donald J. Trump Presidential... Continue reading at Advertising Age
[ Advertising Age | 2018-07-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#long time
#nice boost
#ongoing investigation
#spiegel grau
Quercus author Elly Griffiths emerged triumphant at the Dead Good Reader Awards with a double win while Clare Macintosh, C J Tudor, Lee Child and Lisa Jewell also scooped awards. Continue reading at The Bookseller
[ The Bookseller | 2018-07-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#double win
#lee child
#lisa jewell
#scooped awards
Facebook reported misses on revenue, daily active user count, and monthly active user count. Now the stock is in a free fall. Facebook shares are sliding after the company published its most recent quarterly earnings report. A lot has been riding on the company’s financials as it continues to... Continue reading at Fast Company
[ Fast Company | 2018-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook shares
#company published
#free fall
Warner Bros.’ highly anticipated Hall H panel got off to a political start Saturday morning as the stars of the sequel to the “Harry Potter” spinoff “Fantastic Beasts: The Crimes of Grindelwald” took the stage. Onscreen in the Harry Potter universe, wizards spin extraordinary spells with the wave... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-07-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fantastic beasts
#warner bros
The Russian ebook distributor LitRes reports 45-percent growth year-over-year in ebook sales for the first half of this year. And Storytel, which ended its first year in May in the market, cites digital access over vast distances as a driver. The post Russia’s Growing Ebook and Audiobook Sales... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-07-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post russia
#growing ebook
#audiobook sales
#ebook sales
Andrew Tuck, editor of global affairs and lifestyle magazine Monocle, has said that “promiscuous" readers are irrelevant to the company's bottom line, which is bolstered by pursuing meaningful relationships with readers. Continue reading at The Bookseller
[ The Bookseller | 2018-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bottom line
#global affairs
The Polari First Book Prize longlist shows that LGBT+ writing in the UK is "growing in scope and confidence,” the prize founder has said. Continue reading at The Bookseller
[ The Bookseller | 2018-06-27 00:00:00 UTC ]
More news stories like this |
“We’d rather keep ad-free content that promotes Chefclub products at the end rather than inserting the content with a Facebook ad. That’s much healthier.” The post How France’s top Facebook publisher Chefclub is growing commerce appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad-free content
Penguin Random House is marking its fifth anniversary since the merger that formed the publisher in 2013. Its global c.e.o. Markus Dohle discusses its achievements, and its plans for the future. Continue reading at The Bookseller
[ The Bookseller | 2018-06-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#markus dohle
CANNES, France--Being able to effectively target an audience is the ultimate quest of any digital media company. That's why Gannett, publisher of USA Today, more than 100 local newspapers and a dozen national digital sites, is looking to a new product to connect brands and users. We caught up... Continue reading at AdWeek
[ AdWeek | 2018-06-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#usa today