As a digital media publisher, The Daily Beast does not rely on search and social media for its success. Instead, their goal is to focus on the platforms they can control in order to create a deeply engaged audience from its base of loyal readers, according to CRO Mia Libby. “We have been incredibly focused on increasing loyalty at The Daily Beast—loyalty and engagement,” says Libby, “but the idea was that rather than just getting any person at any given time to come to the website, we wanted to get the people who care about The Daily Beast and know where they are when they’re on The Daily Beast and can come back to spend more time and consume more stories, which we know they’re doing.” She continues that there are a lot of reasons why investing in building brand loyalty became the ultimate goal for The Daily Beast, “but certainly for direct advertising it made a lot of sense.” In a lot of the conversations she has with brand partners, Libby says that The Beast’s engaged and loyal audience provides the most value to advertisers because their intentional visits to the site and their trackable behaviors once there make telling brand stories very effective. For instance, the brand’s site loyalists consume on average 11 pageviews per visit, at a total of 34 pageviews per month, and they spend 11 minutes on the site during each session. It’s data like this that she says makes The Daily Beast stand out to partners, to the point where over half of their total revenue for 2019... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-05-14 00:00:00 UTC ]
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Google is giving you one more reason to love libraries. As everyone knows, libraries are cool. They are open to all (even ghosts, according to Ghostbusters), and can beat any Black Friday sale by offering free books on every subject every day (see the Instagram below). And way before WeWork was... Continue reading at Fast Company
[ Fast Company | 2018-11-29 00:00:00 UTC ]
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Warner Bros.' "Fantastic Beasts: The Crimes of Grindelwald" met expectations in winning the box office this weekend, opening in first place with $62.2 million, according to figures from measurement firm Comscore. The "Harry Potter" prequel, a follow-up to 2016's "Fantastic Beasts and Where to... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-11-19 00:00:00 UTC ]
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The Cuyahoga County Public Library’s writer-in-residence program demonstrates the library’s increasingly critical role in our literary ecosystem. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-11-16 00:00:00 UTC ]
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Britain's domestic and psychological suspense writers offer a dark, edgy take on this mesmerizing genre. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-11-16 00:00:00 UTC ]
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Having worked for large literary lists and on one of the UK’s premier literary magazines, Ellah Wakatama Allfrey says she’s right at home at three-strong independent list Indigo Press. Continue reading at The Bookseller
[ The Bookseller | 2018-11-12 00:00:00 UTC ]
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With sales of children's books in China up 14% in the first nine months of 2018, attendees at this year's fair see more opportunities for deal-making. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-11-09 00:00:00 UTC ]
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#shanghai children
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PW talks with Rina Ayuyang, an artist and the publisher of Yam Books, about her new graphic memoir, 'Blame This on the Boogie,' a look back at her love of musicals, disco and growing in an immigrant Filipino family in the 1970s. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-11-06 00:00:00 UTC ]
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The 37th Sharjah International Book Fair brought nearly 380 publishers and agents to UNESCO's Cultural Capital of the Arab World for a rights-oriented pre-fair publishing conference as issues plaguing freedom to publish worldwide hung over panel discussions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-10-31 00:00:00 UTC ]
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In many stand-out events at the Frankfurt Book Fair, one of the biggest topics is just how much women’s leadership has begun to surface this year. The post Download: Friday’s Frankfurt Book Fair 2018 Show Daily appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-10-12 00:00:00 UTC ]
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The spectrum of international publishing was on display on the first day of the fair, from the CEO Talk with John Sargent to the new audiobook conference, and women writers from the Asia Pacific region. The post Download: Thursday’s Frankfurt Book Fair 2018 Show Daily appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-10-11 00:00:00 UTC ]
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At Frankfurt's The Markets conference, publishing experts spoke about revenue models in the book business and the need to better understand consumers. The post The Markets Conference 2018: Revenue and Readers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-10-10 00:00:00 UTC ]
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Now in its 70th year, the Frankfurt Book Fair began this year with powerful statements from opening press conference speaker Chimamanda Ngozi Adichie, as well as deep market insights from experts at The Markets conference. The post Download: Wednesday’s Frankfurt Book Fair 2018 Show Daily... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-10-10 00:00:00 UTC ]
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E-readers are a fantastic way to breeze through novels. It turns books into completely searchable documents that you can highlight, bookmark, and make notes on. Amazon’s luxurious Kindle Voyage elevates the experience even more, and for today only, the online retailer is selling this front-lit... Continue reading at PC World
[ PC World | 2018-10-10 00:00:00 UTC ]
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Georgia Fancett from Bath has picked up a £20,000 publishing contract with Century for her "hard-hitting" police procedural The Fifth Girl. Continue reading at The Bookseller
[ The Bookseller | 2018-10-06 00:00:00 UTC ]
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Philip Pullman, Kamila Shamsie, Carol Ann Duffy, and Tara Westover are some of the authors whose books have been shortlisted by bookshops for 2018's Books Are My Bag Readers Awards. Continue reading at The Bookseller
[ The Bookseller | 2018-10-06 00:00:00 UTC ]
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Former Igloo Books publisher Mike Phipps has joined Sweet Cherry, an independent publisher based in Leicester. Continue reading at The Bookseller
[ The Bookseller | 2018-10-05 00:00:00 UTC ]
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Over two years after a much-ridiculed branding change, Tronc, owner of the New York Daily News and other publications, is changing its name back to Tribune Publishing on Oct. 9. [] "> To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2018-10-05 00:00:00 UTC ]
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With over two decades of experience in working with audience engagement across marketing, publishing, and events, Tricia Syed, VP of digital marketing, campaign marketing strategy and execution, has learned how to find the right formula for Informa Engage's brands to generate engagement and... Continue reading at Folio Magazine
[ Folio Magazine | 2018-10-02 00:00:00 UTC ]
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Association magazines are a common benefit to members and have developed a longstanding, healthy area for publishing. But like much of the print publishing industry, such magazines are beginning to diversify the means for generating revenue. “I think where associations have a struggle is with... Continue reading at Folio Magazine
[ Folio Magazine | 2018-09-27 00:00:00 UTC ]
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#size fits
Chinese institutions are leading the world in rapid growth of high-quality research outputs, the newly published Nature Index 2018 Rising Stars supplement has found. Continue reading at The Bookseller
[ The Bookseller | 2018-09-20 00:00:00 UTC ]
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