Big successes in the publishing industry come in threes…or fours, fives, and sixes. Serialisation is a key factor in developing brands and launching star authors such as JK Rowling and George RR Martin. Publishing a series means each successive book accumulates a larger readership (propagated by word-of-mouth publicity) which makes retailers feel more secure stocking titles with successful predecessors and makes it easier for authors to gain readership for new projects. Challenges and opportunities abound in marketing, writing, and gaining readership for series. Continue reading at 'The Bookseller'
[ The Bookseller | 2015-07-24 00:00:00 UTC ]
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After more than 30 years, the publishers of 'Just Us Books' continue to innovate and inspire. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-26 04:00:00 UTC ]
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#indie success
Schools and libraries have been closed for months, but some kids aren’t going to get away with playing video games all summer. Kelly Passek -- a middle school librarian in Montgomery County, Virginia -- is sending out summer reading via drones. After... Continue reading at Engadget
[ Engadget | 2020-06-12 18:18:26 UTC ]
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Their popularity was rising even before the George Floyd protests, Mark Whitaker writes. Continue reading at The Washington Post
[ The Washington Post | 2020-06-12 12:00:00 UTC ]
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Brian Dumaine looks at the tactics and innovations that have powered the company. Continue reading at The Washington Post
[ The Washington Post | 2020-05-29 12:00:00 UTC ]
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#big data
BookExpo officials told PW there have been more than 20,000 views of BookExpo Online's library programming alone, and that the engagement in the comments section "has been overwhelmingly positive.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-29 04:00:00 UTC ]
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Thompson spoke with 'PW' about the impetus for the book, today’s widening sci-fi landscape, and her work as an activist and advocate. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-22 04:00:00 UTC ]
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News and Events The Editors of WLT From left to right, prose winner Jamie Lauer and writer Pía Barros, poetry winner Russell Karrick, poet Lucía Estrada. Jamie Lauer and Russell Karrick recently were named as the recipients of the third annual... Continue reading at World Literature Today
[ World Literature Today | 2020-05-18 13:29:17 UTC ]
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Hodder Education is offering students nearly £1m worth of online learning resources, following the closure of schools owing to coronavirus. Continue reading at The Bookseller
[ The Bookseller | 2020-04-24 09:40:04 UTC ]
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One of the world's most famous bookstores was forced to close because of the coronavirus outbreak and asked for help to pay the bills Continue reading at ABC News
[ ABC News | 2020-04-12 16:59:42 UTC ]
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Cambridge University Press is providing free access to books, research and learning materials for teachers, students and researchers impacted by the coronavirus. Continue reading at The Bookseller
[ The Bookseller | 2020-04-09 06:39:31 UTC ]
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Previously available to students from any historic black college and university, the paid student internship program has been expanded to include minority juniors and seniors attending any college in the U.S. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-02-13 05:00:00 UTC ]
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For most publishers, digital success in 2020 won’t be about new trends or technology. Instead it will be about focus, prioritization, and finally executing properly on digital media fundamentals. This article covers the first five fundamentals that I believe every publisher must execute on this... Continue reading at Publishing Executive
[ Publishing Executive | 2020-01-03 13:30:50 UTC ]
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The news, earlier this week, that Knopf Doubleday chairman Sonny Mehta died has been met with an expected outpouring of remembrances and grief in the industry. It's also caused a fair bit of uncertainty within the publishing division he ran, prompting a letter to Knopf Doubleday Group staffers... Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-01-01 05:00:00 UTC ]
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Amid a declining demand for display advertising and a rise in the use of ad blockers, many publishers turned to Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-12-20 16:09:39 UTC ]
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A BookLife Prize finalist discusses her newly published historical fiction novel. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-12-20 05:00:00 UTC ]
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Three new collections — by D.H. Lawrence, Emmanuel Carrère and Greg Gerke — highlight the power of the form. Continue reading at The Washington Post
[ The Washington Post | 2019-12-19 19:00:00 UTC ]
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HQ has bought the “groundbreaking” first book from executive success coach and social scientist Amanda DeWinter. Continue reading at The Bookseller
[ The Bookseller | 2019-12-17 13:37:10 UTC ]
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Penguin Random House c.e.o. Markus Dohle has hailed the company's acquisitions and investments and called on the firm to leverage its "unique role in the world as a force for good", in a year end letter to staff. Continue reading at The Bookseller
[ The Bookseller | 2019-12-12 04:25:11 UTC ]
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After what it called "resounding consumer demand and success" in Coastal Living's first year as a quarterly, newsstand-only magazine, Meredith Corp. announced Tuesday that it is once again selling subscriptions to the 22 year-old title, which it acquired through its merger with Time Inc. at the... Continue reading at Folio Magazine
[ Folio Magazine | 2019-11-19 18:04:17 UTC ]
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Scrappy isn’t necessarily a word you’d use to describe a publishing company that houses the two best-selling titles on U.S. newsstands, but at Bauer Media Group USA, the company’s mindset is exactly that. Since Steven Kotok joined the organization as CEO in 2016, he has divested its entire... Continue reading at Folio Magazine
[ Folio Magazine | 2019-11-06 16:53:12 UTC ]
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