Big successes in the publishing industry come in threes…or fours, fives, and sixes. Serialisation is a key factor in developing brands and launching star authors such as JK Rowling and George RR Martin. Publishing a series means each successive book accumulates a larger readership (propagated by word-of-mouth publicity) which makes retailers feel more secure stocking titles with successful predecessors and makes it easier for authors to gain readership for new projects. Challenges and opportunities abound in marketing, writing, and gaining readership for series. Continue reading at 'The Bookseller'
[ The Bookseller | 2015-07-24 00:00:00 UTC ]
Sony unveils a Harry Potter-based book, part-written by JK Rowling, as the first Wonderbook title for its Playstation console. Continue reading at BBC World
[ BBC World | 2012-06-05 00:00:00 UTC ]
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Sometime ago, I pledged to wait on reading the Harry Potter series until it came out as ebooks. I was ready and willing for October's planned debut on Google Books, but that was cancelled last minute. What happened instead mindboggles. In late March, author JK Rowling opened the Pottermore Shop... Continue reading at Betanews
[ Betanews | 2012-04-22 00:00:00 UTC ]
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JK Rowling's first book for adults will be a "blackly comic" novel set in an idyllic English town where all is not what it seems, her publisher says. Continue reading at Stuff
[ Stuff | 2012-04-13 00:00:00 UTC ]
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The launch of C&T Publishings Stash Books imprint in early spring 2010 was a key factor in driving up sales last year at the Concord, Calif., craft and quilting book publisher, and the new imprint, aimed at a younger audience than C&Ts usual customers, continues to do well in 2011.... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-10-14 00:00:00 UTC ]
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