Student blog: success and serialisation

Big successes in the publishing industry come in threes…or fours, fives, and sixes. Serialisation is a key factor in developing brands and launching star authors such as JK Rowling and George RR Martin. Publishing a series means each successive book accumulates a larger readership (propagated by word-of-mouth publicity) which makes retailers feel more secure stocking titles with successful predecessors and makes it easier for authors to gain readership for new projects. Challenges and opportunities abound in marketing, writing, and gaining readership for series. Continue reading at 'The Bookseller'

[ The Bookseller | 2015-07-24 00:00:00 UTC ]

Other news stories related to: "Student blog: success and serialisation"


The Guardian view on audiobooks: a growing market that asks existential questions | Editorial

When is a book not a book? When it is performed by a starry cast of hundreds. Except it has always been more complicated than thatNews this week of a 17% hike in the UK’s audiobook sales might seem like a niche business story, but it raises an existential question. What exactly is an audiobook... Continue reading at The Guardian

[ The Guardian | 2024-05-10 17:25:03 UTC ]
More news stories like this


Fed rate cuts unlikely thanks spending by rich Americans

As baby boomers have aged, they have accumulated more assets leading to more discretionary spending. Since retiring two years ago, Joan Harris has upped her travel game.Once or twice a year, she visits her two adult children in different states. She’s planning multiple other trips, including to... Continue reading at Fast Company

[ Fast Company | 2024-04-29 13:22:05 UTC ]
More news stories like this


Audible to turn all seven of JK Rowling’s Harry Potter books into full-cast audiobooks

The books will be released sequentially, starting with Harry Potter and the Philosopher’s Stone, with a full cast of yet-to-be-named actors and a ‘groundbreaking new soundscape’New audiobooks of all seven titles in JK Rowling’s Harry Potter series will be released exclusively on Audible in late... Continue reading at The Guardian

[ The Guardian | 2024-04-25 16:37:29 UTC ]
More news stories like this


JK Rowling’s posts on X will not be recorded as non-crime hate incident

Author’s comments on Monday relating to trans women were posted as new hate crime law came into force in ScotlandComments by JK Rowling that described prominent transgender women activists as “men” will not be recorded as a non-crime hate incident, Police Scotland has said.The Harry Potter... Continue reading at The Guardian

[ The Guardian | 2024-04-03 19:08:34 UTC ]
More news stories like this


Rare Harry Potter bought for 30p may fetch up to £5,000

First edition of Harry Potter and the Philosopher’s Stone bought by UK book collector goes up for auction next weekIt is a book that has certainly lived up to its name: a rare edition of Harry Potter and the Philosopher’s Stone bought for 30p could fetch up to £5,000 at auction.The first novel... Continue reading at The Guardian

[ The Guardian | 2023-06-30 09:29:28 UTC ]
More news stories like this


The Guardian view on Bloomsbury’s success: publishing wizardry | Editorial

The Harry Potter publisher ascribes its record profits to a hunger for affordable diversion. That’s the magic of booksIn the gloom of a UK economy teetering on the edge of recession, a glittering puff of smoke wafted up last week from the publisher that will for ever be associated with Harry... Continue reading at The Guardian

[ The Guardian | 2023-06-04 17:25:05 UTC ]
More news stories like this


Harry Potter TV series announced, with JK Rowling executive-producing

Service formerly known as HBO Max, rebranded Max, will host live-action showThe Harry Potter TV series is officially a go at Max, the streaming service known until today as HBO Max.The Warner Bros Discovery CEO, David Zaslav, announced the new service, which combines the original HBO Max with... Continue reading at The Guardian

[ The Guardian | 2023-04-12 19:48:47 UTC ]
More news stories like this


‘All the details that were missing’: Harry Potter fans on their hopes for TV series

While many Potterheads celebrated reports of HBO Max show, some feel it would be tainted by JK Rowling’s stance on genderAt Platform 9 3/4 in King’s Cross station, Harry Potter devotees from around the world gathered to take their picture in front of one of the book’s most celebrated... Continue reading at The Guardian

[ The Guardian | 2023-04-09 14:00:03 UTC ]
More news stories like this


Poison pens: leading writers call for overhaul of UK’s Society of Authors

Literary world riven by conflict as trade union is accused of inappropriately taking sides in culture warIt is a literary row that threatens to consume the very organisation set up to protect authors’ rights. And, in spite of the involvement of three prominent names in children’s books, it has... Continue reading at The Guardian

[ The Guardian | 2022-08-21 09:00:05 UTC ]
More news stories like this


Cosy crime, cookbooks and a surprise hit: what we’ve really read in the pandemic

It was a chance to finally get around to Tolstoy or Proust, but the charts tell a different story. Which books did we actually turn to in the lockdowns? • Let us know in the comments what you were reading Back in spring 2020, when it became clear that coronavirus wasn’t going away, book lovers... Continue reading at The Guardian

[ The Guardian | 2021-12-11 09:00:06 UTC ]
More news stories like this


Library audio and ebook loans in 2021 reveal unexpected stars

Alongside Richard Osman and JK Rowling, figures show huge successes for relative unknowns Ellery Adams and Brenda ChapmanThe UK’s library users are widely seen as a traditional bunch when it comes to choosing their next read, but while Richard Osman might have topped the list of the year’s... Continue reading at The Guardian

[ The Guardian | 2021-12-08 16:34:37 UTC ]
More news stories like this


Missing persons wanted

Growing up in the West Midlands, I turned my back on reading books and even visiting libraries for many years. When I start to think back to why this was happening, I realised that not seeing Asian representation within publishing and at libraries was a key factor. Continue reading at The Bookseller

[ The Bookseller | 2021-09-13 23:49:44 UTC ]
More news stories like this


Illustrations revealed for J K Rowling's Christmas Pig

Two illustrations from J K Rowling's forthcoming children's book The Christmas Pig (Little, Brown Books for Young Readers) have been revealed. Continue reading at The Bookseller

[ The Bookseller | 2021-09-13 21:29:03 UTC ]
More news stories like this


OwlCrate Reverses Decision, Reintroduces Harry Potter Items in Boxes

Book subscription box OwlCrate has reversed their decision to no longer carry Harry Potter merchandise due to JK Rowling's transphobia. Continue reading at Book Riot

[ Book Riot | 2021-08-11 17:30:59 UTC ]
More news stories like this


Why do so few men read books by women? | MA Sieghart

No matter if it is Austen or Atwood, the Brontës or Booker winners, data shows men are reluctant to read women – and this has real world implicationsThe byline at the top of this piece reads MA Sieghart, not Mary Ann. Why? Because I really want men to read it too. Female authors through the... Continue reading at The Guardian

[ The Guardian | 2021-07-09 07:00:41 UTC ]
More news stories like this


Authors' brands: a case of doublethink?

JK Rowling is. John le Carré isn’t. Albert Camus and F. Scott Fitzgerald are. George Orwell might or might not be.  I’m talking about registered trade marks. Authors make copyright works, and their agents’ job is to maximise revenues from those intangibles. End of story, right? Kind of. A... Continue reading at The Bookseller

[ The Bookseller | 2021-01-26 12:24:33 UTC ]
More news stories like this


The magic question: can a Harry Potter TV show work?

News of a Harry Potter show in early development at HBO Max begs the question: what can justify another extension to an already stretched universe?When I saw the news, reported by the Hollywood Reporter, that HBO Max was in talks to develop live-action Harry Potter television series, all details... Continue reading at The Guardian

[ The Guardian | 2021-01-25 21:19:03 UTC ]
More news stories like this


Resisting censorship

Last month, 58 writers, journalists and artists signed a letter in the Sunday Times in support of JK Rowling, condemning the ‘onslaught of abuse’ she has received regarding her views on sex, gender and trans rights. Signatories included Tom Stoppard, Ian McEwan and Lionel Shriver. Three days... Continue reading at The Bookseller

[ The Bookseller | 2020-10-04 20:35:25 UTC ]
More news stories like this


Unit Sales Fell 5.6% Last Week

Unit sales of print books fell 5.6% last week at outlets that report to NPD BookScan. Difficult comparisons to the prior week, when 'Midnight Sun' and 'Live Free or Die' had huge first sales, were a key factor in the drop. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-20 04:00:00 UTC ]
More news stories like this