Big successes in the publishing industry come in threes…or fours, fives, and sixes. Serialisation is a key factor in developing brands and launching star authors such as JK Rowling and George RR Martin. Publishing a series means each successive book accumulates a larger readership (propagated by word-of-mouth publicity) which makes retailers feel more secure stocking titles with successful predecessors and makes it easier for authors to gain readership for new projects. Challenges and opportunities abound in marketing, writing, and gaining readership for series. Continue reading at 'The Bookseller'
[ The Bookseller | 2015-07-24 00:00:00 UTC ]
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Being fired as an advertising executive freed him to write a blistering memoir about his Southern family and an erotic novel that became a best seller. Continue reading at The New York Times
[ The New York Times | 2022-05-21 00:03:50 UTC ]
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The Lord of the Rings paperback edition could be said to have sparked the commercial fantasy genre as we know it. Continue reading at The Conversation
[ The Conversation | 2022-04-18 19:57:13 UTC ]
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In her new book, the former lawyer and best-selling author turns her sights on a different word, one that certainly suits our times. Continue reading at The New York Times
[ The New York Times | 2022-04-05 09:00:03 UTC ]
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He was barely equipped for the presidency, but he had an outsize impact, Jeffrey Frank writes. Continue reading at The Washington Post
[ The Washington Post | 2022-03-11 13:00:22 UTC ]
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A Tennessee school board removed the graphic novel about the Holocaust from middle school curriculums. Continue reading at HuffPost
[ HuffPost | 2022-02-02 08:44:58 UTC ]
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Andrew Lipstein’s entertaining debut novel mines comedy from an aspiring author’s ethically questionable path to publication. Continue reading at The New York Times
[ The New York Times | 2022-01-19 10:00:00 UTC ]
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Manchester University Press (MUP) has launched an audiobook pilot programme, following claims students with 'screen fatigue' are increasingly turning to the format. Continue reading at The Bookseller
[ The Bookseller | 2022-01-13 00:08:43 UTC ]
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"Putting the Rabbit in the Hat" is the kind of spiky, opinionated book you'd expect from the star. Continue reading at The Washington Post
[ The Washington Post | 2022-01-11 12:00:08 UTC ]
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The history of life is a tale of constant change, science writer Henry Gee explains. Continue reading at The Washington Post
[ The Washington Post | 2021-12-10 13:00:00 UTC ]
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Student Emmanuella Imoh has won the inaugural Lit in Colour Creative Student prize for her "bold and thought-provoking poem", told visually through a short video. Continue reading at The Bookseller
[ The Bookseller | 2021-11-16 11:03:29 UTC ]
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In “Welcome to Dunder Mifflin,” Baumgartner and producer Ben Silverman explore the iconic Scranton workplace Continue reading at The Washington Post
[ The Washington Post | 2021-11-13 13:00:00 UTC ]
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Oxford University Press (OUP) has published a global report on the digital divide in education, following the shift to online learning during the pandemic, which reveals disadvantaged students have been "significantly affected". Continue reading at The Bookseller
[ The Bookseller | 2021-10-25 04:47:23 UTC ]
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The powerhouse children’s publisher, known for Harry Potter, had been passed from father to son until Iole Lucchese, a top executive, was given control. Continue reading at The New York Times
[ The New York Times | 2021-10-18 18:41:08 UTC ]
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Tips, tricks, and ideas for how to run a successful manga club in your school or public library. Continue reading at Book Riot
[ Book Riot | 2021-10-08 10:39:00 UTC ]
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Pan Macmillan has hailed the success of its bookseller mentorship pilot scheme, which has now come to an end after 14 weeks. Continue reading at The Bookseller
[ The Bookseller | 2021-09-28 15:20:46 UTC ]
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Helena Merriman tells how a passage to freedom was dug under the Berlin Wall in 1962. Continue reading at The Washington Post
[ The Washington Post | 2021-09-24 12:00:00 UTC ]
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Rajika Bhandari talks about her memoir “America Calling: A Foreign Student in a Country of Possibility” and how students from other countries benefit the U.S. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2021-09-13 14:26:03 UTC ]
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On this day in 1935, the highly acclaimed poet Mary Oliver was born in Maple Heights, Ohio. Oliver, who won a Pulitzer Prize in 1984 and later the National Book Award for Poetry in 1992, was by all accounts a private person who sought solace in the natural world. Throughout the course of her... Continue reading at Literrary Hub
[ Literrary Hub | 2021-09-10 15:24:16 UTC ]
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The Lit in Colour Pioneers programme, which supports UK schools in diversifying their English Literature curriculum, will be working with 119 cohorts from across the country this year, reaching almost 12,000 students. Continue reading at The Bookseller
[ The Bookseller | 2021-09-06 10:31:02 UTC ]
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The Booker Prize-winning author will serialise a new novella on the Substack newsletter publishing platform. Continue reading at BBC World
[ BBC World | 2021-09-02 16:07:25 UTC ]
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