Student blog: success and serialisation

Big successes in the publishing industry come in threes…or fours, fives, and sixes. Serialisation is a key factor in developing brands and launching star authors such as JK Rowling and George RR Martin. Publishing a series means each successive book accumulates a larger readership (propagated by word-of-mouth publicity) which makes retailers feel more secure stocking titles with successful predecessors and makes it easier for authors to gain readership for new projects. Challenges and opportunities abound in marketing, writing, and gaining readership for series. Continue reading at 'The Bookseller'

[ The Bookseller | 2015-07-24 00:00:00 UTC ]
News tagged with: #key factor #jk rowling #opportunities abound

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Harari prompts wave of success for translations

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[ The Bookseller | 2019-10-16 08:05:07 UTC ]
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Dav Pilkey credits his ADHD for his massive success. Now he wants kids to find their own ‘superpower’

The “Captain Underpants” author has launched a “Do Good” book tour for his latest “Dog Man” release. Continue reading at The Washington Post

[ The Washington Post | 2019-10-11 19:01:19 UTC ]
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What HBO’s ‘Succession’ can teach us about advertising

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[ Advertising Age | 2019-10-11 11:22:17 UTC ]
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Pullman's The Secret Commonwealth tops chart of Super Thursday successes

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[ The Bookseller | 2019-10-08 06:04:30 UTC ]
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Minneapolis Literary Presses Celebrate Successes

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[ Publishers Weekly | 2019-10-01 04:00:00 UTC ]
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[ The Bookseller | 2019-09-29 16:13:14 UTC ]
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[ Publishers Weekly | 2019-09-25 04:00:00 UTC ]
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[ The Bookseller | 2019-09-18 16:43:56 UTC ]
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[ The Bookseller | 2019-09-16 22:55:28 UTC ]
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[ The Washington Post | 2019-09-16 15:42:34 UTC ]
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[ Book Riot | 2019-09-14 10:32:24 UTC ]
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[ World Literature Today | 2019-09-13 16:04:43 UTC ]
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[ The Bookseller | 2019-09-12 01:52:26 UTC ]
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[ The Bookseller | 2019-09-06 03:12:16 UTC ]
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[ The Bookseller | 2019-09-06 00:40:37 UTC ]
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[ Folio Magazine | 2019-09-05 20:00:09 UTC ]
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[ The Bookseller | 2019-09-01 15:48:45 UTC ]
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[ Publishers Weekly | 2019-08-23 04:00:00 UTC ]
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[ Writer's Digest | 2019-08-21 14:00:23 UTC ]
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