Big successes in the publishing industry come in threes…or fours, fives, and sixes. Serialisation is a key factor in developing brands and launching star authors such as JK Rowling and George RR Martin. Publishing a series means each successive book accumulates a larger readership (propagated by word-of-mouth publicity) which makes retailers feel more secure stocking titles with successful predecessors and makes it easier for authors to gain readership for new projects. Challenges and opportunities abound in marketing, writing, and gaining readership for series. Continue reading at 'The Bookseller'
[ The Bookseller | 2015-07-24 00:00:00 UTC ]
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The role China and its Higher Education sector will play in creating sustainable and prosperous global ecologies and economies is to be recognised at BIBF. Continue reading at The Bookseller
[ The Bookseller | 2019-08-20 07:17:19 UTC ]
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Pearson has admitted a data breach that saw around 13,000 of its US school and university student accounts accessed by hackers. Continue reading at The Bookseller
[ The Bookseller | 2019-08-04 19:12:10 UTC ]
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Over 40 student organisations in the US have urged the US Department of Justice to block the proposed merger of publishers Cengage and McGraw-Hill. Continue reading at The Bookseller
[ The Bookseller | 2019-07-30 03:41:22 UTC ]
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#proposed merger
Indie press 404 Ink is publishing a student’s collection of life and careers advice from from successful Scots including Andy Murray and Ali Smith. Continue reading at The Bookseller
[ The Bookseller | 2019-07-25 19:36:09 UTC ]
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Lilliput Press founder Antony Farrell has launched a commemorative social media campaign to mark 35 years in business, and discusses his plans for the future of the publisher. Continue reading at The Bookseller
[ The Bookseller | 2019-07-19 07:42:14 UTC ]
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SPCK has been accused of "cashing in" on the success of Reni Eddo-Lodge by launching a book with a similar title and cover to Why I’m No Longer Talking to White People About Race (Bloomsbury). Continue reading at The Bookseller
[ The Bookseller | 2019-07-17 14:41:13 UTC ]
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#reni eddo-lodge
#longer talking
#white people
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News publisher has departed from beginnings as a 'blogging-for-all' platform under Arianna Huffington. Continue reading at Media Week
[ Media Week | 2019-07-17 08:32:08 UTC ]
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After Hearst acquired Clevver, the publisher’s food brand Delish will produce more shows out of the company’s LA studio. The post Hearst is finding success in YouTube, and is pouring more resources into programming appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-06-28 04:01:35 UTC ]
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Indie coauthors envision a future with a more human-centered approach to technology. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-06-21 04:00:00 UTC ]
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Penguin Random House UK has revealed the nine winners of the 2019 Student Design Award, following a record-breaking number of 2,313 entries. Continue reading at The Bookseller
[ The Bookseller | 2019-06-20 05:29:44 UTC ]
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We can argue about the merits and flaws of Chromebooks all day long, but one thing is clear: They've found a strong foothold in the education market. Indeed, today Google is announcing that more than 30 million Chromebooks are in use by students arou... Continue reading at Engadget
[ Engadget | 2019-06-19 13:30:00 UTC ]
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Employers who ask to see your Facebook page during an interview aren't breaking the law, but they could be crossing a line. Continue reading at Stuff
[ Stuff | 2019-06-08 17:00:00 UTC ]
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Wildfire has scooped a book based on the "endlessly amusing" and hugely popular Instagram comic Strange Planet by Nathan Pyle. Continue reading at The Bookseller
[ The Bookseller | 2019-05-30 12:17:03 UTC ]
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#book based
Open Road has evolved into a leading marketing platform, boosting sales and discoverability for its publishing partners. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-10 04:00:00 UTC ]
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Here we go again, tumbling down the shaft and into a bizarro world in which school libraries lock out students who need them most. L.A. Unified elementary school libraries are on the chopping block once again, and library aides, many of whom could lose their jobs, are screaming for justice. Some... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-05-04 00:00:00 UTC ]
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#library books
Julia Green, the woman who founded Bath Spa’s Masters in Writing for Young People, says teaching students humility and perserverence is the key to the course’s recent success. Continue reading at The Bookseller
[ The Bookseller | 2019-05-01 00:00:00 UTC ]
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Education content subscription model Cengage Unlimited has sold more than one million subscriptions since August 2018, according to preliminary data from Cengage. The post Cengage Cites First Full Academic Year of ‘Unlimited’ as a Success appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-04-30 00:00:00 UTC ]
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When Questex, the Newton, Mass.-based publisher and event producer, was acquired by MidOcean partners in September of last year, several of its newly appointed leaders immediately saw potential in the company’s brands, products and markets, but also recognized the siloization that was occurring.... Continue reading at Folio Magazine
[ Folio Magazine | 2019-04-23 00:00:00 UTC ]
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#digital properties
#existing properties
Shazam!’s counterintuitive path to popularity is an object lesson in pursuing originality in a universe dominated with world-building The success of Warner Bros.’ latest superhero movie Shazam!, which took the No. 1 spot at the box office last weekend and has had critics swooning–it has a... Continue reading at Fast Company
[ Fast Company | 2019-04-09 00:00:00 UTC ]
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#warner bros
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Authors Adam Hamdy, Ali Land and James Swallow were among the speakers addressing school children and their teachers about how to get into publishing. Continue reading at The Bookseller
[ The Bookseller | 2019-04-08 00:00:00 UTC ]
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#capital crime
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