Big successes in the publishing industry come in threes…or fours, fives, and sixes. Serialisation is a key factor in developing brands and launching star authors such as JK Rowling and George RR Martin. Publishing a series means each successive book accumulates a larger readership (propagated by word-of-mouth publicity) which makes retailers feel more secure stocking titles with successful predecessors and makes it easier for authors to gain readership for new projects. Challenges and opportunities abound in marketing, writing, and gaining readership for series. Continue reading at 'The Bookseller'
[ The Bookseller | 2015-07-24 00:00:00 UTC ]
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"General news is a commodity and hard to charge for as it’s free everywhere. We’re focusing on what’s truly distinctive." The post The Times of London sees success in an editions approach to digital publishing appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-04-07 00:00:00 UTC ]
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Today's SpaceX launch will be logged in the history books as the first time a flight-proven orbital class rocket has successfully been relaunched and returned to Earth. "We just had an incredible day today," CEO Elon Musk said after the first stage F... Continue reading at Engadget
[ Engadget | 2017-03-31 00:00:00 UTC ]
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Baroness Sayeeda Warsi is publishing a book with Allen Lane, The Enemy Within: A Tale of Muslim Britain, which she will be promoting through a Twitter serialisation to engage more diverse audiences. Continue reading at The Bookseller
[ The Bookseller | 2017-03-22 00:00:00 UTC ]
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Rosamund de la Hey talks to Lisa Campbell about her journey into bookselling and her plans as president of the Booksellers Association. Continue reading at The Bookseller
[ The Bookseller | 2017-03-11 00:00:00 UTC ]
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Comic book movies now have another "hard-R" hit. And it won't be the last. The post Rejoice in Logan’s Success. It Means Grittier Comic Book Movies Are Coming appeared first on WIRED. Continue reading at Wired
[ Wired | 2017-03-07 00:00:00 UTC ]
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The power of social video marketing is increasingly touted as the fastest way for brands to build engagement with customers and prospects. In a recent survey, 80 percent of content marketers said videos published on Facebook, Instagram and Twitter have directly impacted their business. This... Continue reading at AdWeek
[ AdWeek | 2017-02-24 00:00:00 UTC ]
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Anja Sieg reports from the American Booksellers Association's (ABA) 12th Winter Institute, which drew a record crowd of 654 booksellers. Continue reading at The Bookseller
[ The Bookseller | 2017-02-10 00:00:00 UTC ]
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Students at Kingston University have contributed towards a video marketing campaign for six titles in Vintage's "Classics Russians" collection. Continue reading at The Bookseller
[ The Bookseller | 2017-02-01 00:00:00 UTC ]
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William Collins, an imprint of HarperCollins, has acquired A Good Time to be a Girl: How to Succeed in a Changing World by city c.e.o. Helena Morrissey. Continue reading at The Bookseller
[ The Bookseller | 2016-11-30 00:00:00 UTC ]
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An expanded trade publishing program has paid off well for Wayne State University Press. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-25 00:00:00 UTC ]
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The mood at the three-day China Shanghai International Children's Book Fair was upbeat and positive, driven by the vast (and content-hungry) market of 370 million Chinese children below the age of 18. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-22 00:00:00 UTC ]
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Officially called the Penguin Random House Student Loan Repayment Assistance Program, the new employee benefit will repay up to $1,200 annually of student loan debt for employees who have been with the company for at least one year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-14 00:00:00 UTC ]
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Following the BBC documentary on Virago, Kathy Gale looks at another successful feminist publisher, The Women's Press. Continue reading at The Bookseller
[ The Bookseller | 2016-11-09 00:00:00 UTC ]
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Exeter-based charity Reading List Foundation, in conjunction with Blackwell's, has reached the "major milestone" of providing scholarships to 16 students from lower-income households across England. Continue reading at The Bookseller
[ The Bookseller | 2016-11-09 00:00:00 UTC ]
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The threat of isolation from Europe’s workplace regulations, visa issues among EU-born staffers, and a decrease in the number of European graduate students could affect UK academic publishing in the wake of Brexit, experts warned at Frankfurt Book Fair. Continue reading at The Bookseller
[ The Bookseller | 2016-10-22 00:00:00 UTC ]
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As innovative as publishers may want to be, how do we evaluate market response to 'Julian Fellowes's Belgravia' with so few apps as apt comparisons? The post Serial Dilemma: Does ‘Belgravia’ Spell ‘Success’ in Book Apps? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-10-03 00:00:00 UTC ]
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Ebury Press has signed "the backroom story" of Team GB’s Olympic success to be written by Times journalist Owen Slot. Continue reading at The Bookseller
[ The Bookseller | 2016-09-22 00:00:00 UTC ]
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Though it is often misunderstood, good design can help a company thrive. Though it is often misunderstood, good design can help a company thrive.Several weeks ago my sister, Judy, introduced me to a podcast called Presidential, and I've become addicted to it. It's a... Continue reading at Fast Company
[ Fast Company | 2016-09-12 00:00:00 UTC ]
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Amazon has launched a new programme to help young women from less advantaged backgrounds begin careers in innovation and technology. Continue reading at The Bookseller
[ The Bookseller | 2016-09-08 00:00:00 UTC ]
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Film-maker Taika Waititi and Prime Minister John Key are among a dozen Kiwis who have shared their insights into mental health in a book published by Onslow College students. Continue reading at Stuff
[ Stuff | 2016-08-29 00:00:00 UTC ]
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