Big successes in the publishing industry come in threes…or fours, fives, and sixes. Serialisation is a key factor in developing brands and launching star authors such as JK Rowling and George RR Martin. Publishing a series means each successive book accumulates a larger readership (propagated by word-of-mouth publicity) which makes retailers feel more secure stocking titles with successful predecessors and makes it easier for authors to gain readership for new projects. Challenges and opportunities abound in marketing, writing, and gaining readership for series. Continue reading at 'The Bookseller'
[ The Bookseller | 2015-07-24 00:00:00 UTC ]
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Hodder & Stoughton is publishing The Hamilton Affair this October, following the success of "Hamilton", the hip hop musical, which has grossed $61.7m at the box office since its April 2015 Broadway debut. Continue reading at The Bookseller
[ The Bookseller | 2016-08-11 00:00:00 UTC ]
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How FierceMarkets publisher Rebecca Willumson drove major growth. The post Innovation and a Non-Traditional Background: a Recipe for Success appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-07-22 00:00:00 UTC ]
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Hodder health and wellbeing imprint Yellow Kite yesterday celebrated two and a half years since launching in 2014. Continue reading at The Bookseller
[ The Bookseller | 2016-06-30 00:00:00 UTC ]
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A food container for Ikea that warns when its contents are about to spoil, an AI voice interface for Amazon designed for seniors and an app that reads books to children via Facebook Messenger were among the winning student work of this year's Future Lions awards at the Cannes Lions International... Continue reading at Advertising Age
[ Advertising Age | 2016-06-23 00:00:00 UTC ]
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Executive editor Gillian Britt explains the brand’s unique format. The post What Publishers Can Learn from Eat Drink Lucky’s E-Mail Success appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-06-08 00:00:00 UTC ]
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Children's ebook subscription service Epic, based in Redwood City, Calif., is one company that is bucking the naysaying trends. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-19 00:00:00 UTC ]
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When Sylvia Day, author of many bestselling erotic romance series, was first starting out, she thought it was only a dream that she’d become as successful as she is. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-13 00:00:00 UTC ]
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After a rough patch of anxiety over the state of publishing, the reading public, and her own writing, Jane Hamilton has come up with a novel about heartland America that is being praised by a range of writers, including Karen Joy Fowler, Ann Patchett, and Tom Perrotta. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-12 00:00:00 UTC ]
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People desire excellence. We want to be healthier, well-liked, and successful. So we soak up articles instructing us how to get promoted, be more productive, and become better liked. We read books like Charles Duhigg's recent Smarter Faster Better in order to learn what science can tell us about... Continue reading at Fast Company
[ Fast Company | 2016-04-13 00:00:00 UTC ]
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NBA nominee Noelle Stevenson, animator Rebecca Sugar, and programming featuring classic women’s underground cartoonists drew big crowds to the MoCCA Arts Festival’s new venue. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-05 00:00:00 UTC ]
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An Asian undergraduate student at USC said someone threw eggs at him and shouted racial slurs as he sat outside his campus residence early Sunday, Los Angeles police said. The incident occurred about 2 a.m. outside Cardinal Gardens, Los Angeles Police Det. R. Saafir said. A Facebook page that... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-03-08 00:00:00 UTC ]
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If you turn to Facebook for your daily news update, you may have come across Instant Articles. A small number of publishers are able to serve up news articles quickly for mobile devices right now, but from April 12th, the technology will be open to a... Continue reading at Engadget
[ Engadget | 2016-03-07 00:00:00 UTC ]
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An Egyptian student at a Southern California flight school who was facing deportation for a Facebook threat against Republican presidential candidate Donald Trump will be allowed to leave the country voluntarily, an immigration agency spokeswoman said. During a hearing Friday morning at U.S.... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-03-05 00:00:00 UTC ]
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An Egyptian student at a Southern California flight school is being held by immigration authorities and facing possible deportation after allegedly posting on Facebook that if he killed Republican presidential candidate Donald Trump he would be doing the world a favor. Emad Elsayed, 23, was taken... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-03-04 00:00:00 UTC ]
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From Brexit (no) to bookstore social space (yes) Waterstones' managing director James Daunt is certain about one thing: He wants 'to sell more books.' The post Waterstones’ James Daunt: ‘Student of Bookshops’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-03-04 00:00:00 UTC ]
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Eighth-grader Daisy Vetter dropped to the floor and curled up in a ball when news of Harper Lee's death came over the intercom at Walter Reed Middle School in North Hollywood on Friday morning. Her friends asked what was wrong. They just didn't understand, Daisy said, why "To Kill a Mockingbird,"... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-02-20 00:00:00 UTC ]
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Oxford University Press author Naomi S. Baron of American University talks about findings from her survey of students' fondness for print books. The post Researching Students’ Preference for Print: Cost and Smell. appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-02-11 00:00:00 UTC ]
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Federal authorities say an Ohio seminary student has been arrested in California on suspicion of intending to travel to Mexico to have sex with a toddler or baby. See more of our top stories on Facebook >> Immigration and Customs Enforcement said in a statement that 23-year-old Joel Wright... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-01-30 00:00:00 UTC ]
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The heads of the UK publishing's four biggest trade publishers on the successes, and challenges, of 2015. Continue reading at The Bookseller
[ The Bookseller | 2016-01-29 00:00:00 UTC ]
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In India, reading local authors in many local languages is thriving, making translation a crucial strategy for Indian publishers to widen their reach within the country. The post For Success in India, Look to Local Authors and Translation appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-01-25 00:00:00 UTC ]
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