Big successes in the publishing industry come in threes…or fours, fives, and sixes. Serialisation is a key factor in developing brands and launching star authors such as JK Rowling and George RR Martin. Publishing a series means each successive book accumulates a larger readership (propagated by word-of-mouth publicity) which makes retailers feel more secure stocking titles with successful predecessors and makes it easier for authors to gain readership for new projects. Challenges and opportunities abound in marketing, writing, and gaining readership for series. Continue reading at 'The Bookseller'
[ The Bookseller | 2015-07-24 00:00:00 UTC ]
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Speakers from YouTube and Buzzfeed will join representatives from the trade at today’s... Continue reading at The Bookseller
[ The Bookseller | 2014-07-07 00:00:00 UTC ]
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Video is on the tip of every publisher's tongue these days. And for good reason: Advertisers want it. Still, video is complex and not necessarily for everyone-at least not right away. That is, there's no disputing that the medium has arrived but what's still debatable is the value proposition... Continue reading at Folio Magazine
[ Folio Magazine | 2014-06-26 00:00:00 UTC ]
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Tina Yang tutors children of non-English speaking immigrants and explains how YA novels, rather than classics, have engendered a deeper appreciation for reading. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-06-18 00:00:00 UTC ]
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Known as Zoella to millions of viewers, her first book Girl Online will be a 'modern-day Notting Hill for teens' according to publisherZoe Sugg, a 24-year-old from Brighton whose YouTube videos are watched by more than 12 million people every month, has been signed up by Penguin to begin a... Continue reading at The Guardian
[ The Guardian | 2014-06-17 00:00:00 UTC ]
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Five challenges, 30 hours, 100 developers, programmers and entrepreneurs – this weekend... Continue reading at The Bookseller
[ The Bookseller | 2014-06-13 00:00:00 UTC ]
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In November of 2012 Herman Wouk, at age 97, spoke to Brooks Barnes of the New York Times about his newest book, The Law Giver, which had just been published by Simon & Schuster. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
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In David Lebovitz's new book, 'My Paris Kitchen: Recipes and Stories,' the blogger, former Chez Panisse pastry chef, and cookbook author recounts, through both personal stories and recipes, how he brings the city’s cuisine into his own kitchen in Paris. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-19 00:00:00 UTC ]
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Random House's food blog and online cooking community, TasteBook, has added a new bookstore called The BookShop. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-23 00:00:00 UTC ]
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North Korean dictators Kim Jong-Il and Kim Il-Sung were credited with writing children's books featuring thinly veiled metaphors for North Korean political theory. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-03-14 00:00:00 UTC ]
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This past weekend, with an emphasis on education and bookseller and author togetherness, GABBS & SIBA’s show in the Springtime was a success. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-11 00:00:00 UTC ]
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HBO's hit new show has catapulted a 100-year-old short-story collection onto the bestseller lists.A collection of strange art nouveau stories by American author Robert W. Chambers, The King in Yellow has gone virtually unread for most of the past century. The first half of the book is made up of... Continue reading at Fast Company
[ Fast Company | 2014-03-07 00:00:00 UTC ]
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Books-A-Million’s three-month experiment with the print-on-demand Espresso Book Machine has been a success, but the country’s second largest bookstore chain is not yet ready to take the program beyond the two locations that have been operating EBMs since last November. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-01 00:00:00 UTC ]
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A handful of big-shot professionals have long had the freedom to express themselves through LinkedIn's blogging platform, but most careerists have had to sit on the sidelines. Starting today, though, just about everyone can have their voices heard --... Continue reading at Engadget
[ Engadget | 2014-02-20 00:00:00 UTC ]
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Kotobi.com, a major new Arabic ebookstore launched at this year's Cairo Book Fair, has potential to be a gamechanger for publishing in the region. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-02-20 00:00:00 UTC ]
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With the 2014 Winter Olympics here, many newsrooms are covering the games with their specific readers in mind. Maybe you’re a newspaper in a small town that has a local Olympian, or maybe you’re a niche sports site devoted to cove ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-02-12 00:00:00 UTC ]
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Radio Times, which accounts for 60% of its publisher's profits, is undergoing a transformation to woo younger readersWhile other magazine publishers chase the digital-savvy generation of under-25s Radio Times is swimming against the tide somewhat, targeting a slightly older, thirtysomething... Continue reading at The Guardian
[ The Guardian | 2014-01-20 00:00:00 UTC ]
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Many independent bookstores reported holiday sales as good or better than last year's, while Amazon called the 2013 holiday season its best ever. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-01-03 00:00:00 UTC ]
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Morrissey is writing a novel, following the success of his memoir released last year.... Continue reading at The Bookseller
[ The Bookseller | 2014-01-03 00:00:00 UTC ]
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Buzzfeed-style site has managed to lure 7 million users – but it still seeks commercial successThis week the Daily Mirror's publisher will make its second foray into socially shared content with the launch of data journalism experiment Ampp3d, as mainstream media companies inspired by the... Continue reading at The Guardian
[ The Guardian | 2013-12-09 00:00:00 UTC ]
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Whether you're a real estate agent, an advertising executive, or an up–and–coming blogger, now is absolutely the time to start using Pinterest to build your personal brand. Although the image–based social network is still struggling to generate significant revenue, its user base continues to... Continue reading at Fast Company
[ Fast Company | 2013-10-30 00:00:00 UTC ]
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