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Big successes in the publishing industry come in threes…or fours, fives, and sixes. Serialisation is a key factor in developing brands and launching star authors such as JK Rowling and George RR Martin. Publishing a series means each successive book accumulates a larger readership (propagated... Continue reading at 'The Bookseller'
[ The Bookseller | 2015-07-24 00:00:00 UTC ]
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New opportunities abound for publishers but with that comes new challenges, including determining whats worth the time and resource investmentand whats not. Here, three very different publishers outline how theyre reinventing existing products. Government Executive Plans to Double Revenue in... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2011-09-08 00:00:00 UTC ]
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#opportunities abound