When The Huffington Post’s weekly iPad magazine Huffington transitioned from a pay model to free last August, advertising was intended to sustain the tablet-native title, as consumers had resisted paying for it. Almost a year postlaunch, it looks like advertisers are rejecting it, too. A review of six recent issues found just one sponsor, for United Healthcare. Most issues feature a couple of promotions for HuffPost apps but no outside ads. Is Huffington poised to go the route of News Corp.’s disastrous The Daily and other failed tablet pubs? The publisher insists the answer is no. “We are more committed than ever to Huffington,” said Rhoades Alderson, HuffPost’s senior director, communications. “We love this product and so do our readers. .. It’s still an infant, but we’re way ahead on our year-one strategy to establish the brand and a core audience.” Huffington is being revamped with more of a lifestyle focus under the guidance of its new editor John Montorio. The magazine’s previous editor, HuffPost executive editor Tim O’Brien, left earlier this year to become publisher of the opinion website Bloomberg View. In addition to Huffington’s editorial shift, a new publishing platform will allow the magazine to move onto the mobile Web, enabling it to achieve “much greater scale beyond the iPad universe,” Alderson said. As for the dearth of ads, the spokesman noted that the magazine had not been included in companywide packages. Still, Paramount and United Healthcare... Continue reading at 'AdWeek'
[ AdWeek | 2013-05-27 00:00:00 UTC ]
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NBCUniversal is launching Peacock Ad Manager to all advertisers in 2023 in an effort to court small businesses and performance marketers, the publisher announced today at One23, its ad-tech-focused showcase for advertisers. "We're really democratizing access to television for performance... Continue reading at AdWeek
[ AdWeek | 2023-02-08 20:00:00 UTC ]
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The latest game to get the reverse-engineering treatment is The Legend of Zelda: A Link to the Past, Neowin has reported. A GitHub user called snesrev has fully ported the game to PC using over 80,000 lines of code, while adding some extra enhancements. Those include support for enhanced aspect... Continue reading at Engadget
[ Engadget | 2023-02-06 11:55:42 UTC ]
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Tinuiti's analysis of fourth-quarter activity shows most corners of the digital media landscape saw less than stellar financial results. Continue reading at Digiday
[ Digiday | 2023-02-02 05:01:00 UTC ]
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Sabaa Tahir, author of the YA novel 'All My Rage,' knows for sure that her fateful Zoom call from the Printz committee came on Tuesday, January 24, because the following day she went to Disneyland with her family; the novel, which tells the story of a working-class Pakistani American family in... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-31 00:00:00 UTC ]
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The U.S. Department of Justice and eight states, including California, filed suit against Google in a Virginia federal court on Tuesday, claiming that the company illegally used its market powers to dominate Internet advertising. In a court filing originally reported on by CNN, the DOJ... Continue reading at PC World
[ PC World | 2023-01-24 19:39:28 UTC ]
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Twitter’s ad business is reeling, with its daily revenue reportedly falling by 40 percent from a year ago. According to The Information, over 500 of the company’s top advertisers have paused spending on the platform since Elon Musk’s October takeover. Despite that, Twitter is still attracting... Continue reading at Engadget
[ Engadget | 2023-01-18 18:54:25 UTC ]
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Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and... Continue reading at AdWeek
[ AdWeek | 2023-01-04 12:00:00 UTC ]
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The Baillie Gifford Prize is the most prestigious nonfiction literary award in the world. We checked in with some past winners about their year in reading. * Craig Brown, 2020 Baillie Gifford Prize-winner for 150 Glimpses of the Beatles, recommends: Geoff Dyer is the funniest and most original... Continue reading at Literrary Hub
[ Literrary Hub | 2023-01-01 14:20:48 UTC ]
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Authors including Nana Kwame Adjei-Brenyah, R. F. Kuang, and Molly McGhee rally with HarperCollins union workers outside the company's headquarters on December 16. Meanwhile, nearly 80% of literary agents responding to a recent poll said they support the ongoing strike. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-16 05:00:00 UTC ]
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More than 500 authors have signed a letter standing with the HarperCollins union as they reach of month of being on strike. Continue reading at Book Riot
[ Book Riot | 2022-12-12 18:27:00 UTC ]
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Stephen Carver, Guinevere Glasfurd, Brian Needham and Jo McMillan respond to Joanne Harris’s article about horribly low pay in the publishing worldRegarding Joanne Harris’s article (Horribly low pay is pushing out my fellow authors – and yes, that really does matter, 7 December), I guess I’m a... Continue reading at The Guardian
[ The Guardian | 2022-12-11 17:07:25 UTC ]
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We're in the thick of the holiday season, so we're still seeing good deals on a number of gadgets and tech gear we recommend. Apple's iPad Air, for instance, is down to its second-lowest price to date at $500, while Amazon's Fire HD 8 is down to an all-time low of $55. The Xbox Series S is still... Continue reading at Engadget
[ Engadget | 2022-12-09 17:01:40 UTC ]
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A novelist and native Texan shines a light on history’s injustices and atrocities that few speak of. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-02 05:00:00 UTC ]
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More than 150 literary agents signed a letter promising to stop submitting new books to HarperCollins to support striking workers. Continue reading at Book Riot
[ Book Riot | 2022-11-30 17:34:23 UTC ]
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Though Black Friday is technically a week away, we're already seeing a barrage of sales that we expect to carry over into the shopping holiday. Several of Apple's iPads, Apple Watches and MacBooks are available at their lowest prices to date, for instance, as are a plethora of devices from... Continue reading at Engadget
[ Engadget | 2022-11-18 17:15:53 UTC ]
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The National Books Awards returned in full force on November 16, 2022 for a night of in-person glitz after two years of virtual ceremonies. In front of white tents where the literati gathered for photos on the red carpet, publishing workers with the HarperCollins Union, standing in the cold,... Continue reading at Electric Literature
[ Electric Literature | 2022-11-18 12:06:00 UTC ]
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The HarperCollins Union's demands are for better pay, diversity initiatives, and more security for unionized workers. Continue reading at Book Riot
[ Book Riot | 2022-11-17 17:29:17 UTC ]
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Book sales fell 9% in August compared to a year ago at the 1,367 publishers who report data to AAP’s StatShot program. All segments had declines in the month, with sales of adult books down 9.3% and sales of children’s/young adult book declining 10.9%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-16 05:00:00 UTC ]
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From book fair stands to support for diversity and accessibility, Livres Canada Books is celebrating 50 years of key support for the Canadian book industry. (Sponsored) The post Livres Canada Books: 50 Years Supporting Canadian Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-11-15 15:02:21 UTC ]
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And other questions asked in ‘Algorithmic Reality,’ a new graphic novel by WeTransfer’s cofounder, Damian Bradfield. You’re in a shoe store, trying on a pair of Nikes. The vendor is going on about how great the shoes are, but you’re not convinced, so you walk out empty handed. Sometime later,... Continue reading at Fast Company
[ Fast Company | 2022-11-15 05:00:00 UTC ]
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