Struggling for Ad Support, Huffington Mag Looks Past iPad

When The Huffington Post’s weekly iPad magazine Huffington transitioned from a pay model to free last August, advertising was intended to sustain the tablet-native title, as consumers had resisted paying for it. Almost a year postlaunch, it looks like advertisers are rejecting it, too. A review of six recent issues found just one sponsor, for United Healthcare. Most issues feature a couple of promotions for HuffPost apps but no outside ads. Is Huffington poised to go the route of News Corp.’s disastrous The Daily and other failed tablet pubs? The publisher insists the answer is no. “We are more committed than ever to Huffington,” said Rhoades Alderson, HuffPost’s senior director, communications. “We love this product and so do our readers. .. It’s still an infant, but we’re way ahead on our year-one strategy to establish the brand and a core audience.” Huffington is being revamped with more of a lifestyle focus under the guidance of its new editor John Montorio. The magazine’s previous editor, HuffPost executive editor Tim O’Brien, left earlier this year to become publisher of the opinion website Bloomberg View. In addition to Huffington’s editorial shift, a new publishing platform will allow the magazine to move onto the mobile Web, enabling it to achieve “much greater scale beyond the iPad universe,” Alderson said. As for the dearth of ads, the spokesman noted that the magazine had not been included in companywide packages. Still, Paramount and United Healthcare... Continue reading at 'AdWeek'

[ AdWeek | 2013-05-27 00:00:00 UTC ]
News tagged with: #high-water mark #david rittenhouse #neo@ogilvy #active users

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Q+A on life support as executive producer joins Stan Grant and heads for the door | The Weekly Beast

Q+A’s executive producer, Erin Vincent, quits the ABC. Plus: News Corp staff told to pay for print copies of SMH and AFRQ+A is on life support. The ABC talk show is highly unlikely to be commissioned after this year, ending a headline grabbing 15-year run on ABC TV.Two days after Stan Grant... Continue reading at The Guardian

[ The Guardian | 2023-07-28 05:07:54 UTC ]
More news stories like this | News stories tagged with: #weekly beast #executive producer #print copies #news corp


Apple's 10.2-inch iPad drops back to $250, plus the rest of the week's best tech deals

This week's best tech deals include a couple of all-time lows on older but still worthwhile Apple gadgets, with the 9th-gen iPad on sale for $250 and the M1-powered MacBook Air available for $750. The Amazon Fire TV Stick 4K Max is a solid value for those in need of a cheap media streamer at... Continue reading at Engadget

[ Engadget | 2023-07-21 15:15:52 UTC ]
More news stories like this | News stories tagged with: #wireless earbuds #extra cost #$40 cheaper #$100 drop #follow @engadgetdeals #audiobook


Yes, it can be very stressful to publish a book, and young writers need more support.

An April report by the UK-based publishing site, The Bookseller, showed that more than half of the debut authors they surveyed said the experience of publishing a book adversely affected their mental health. Further reporting from The Guardian reveals that (some) publishers have quickly... Continue reading at Literrary Hub

[ Literrary Hub | 2023-07-19 19:03:31 UTC ]
More news stories like this | News stories tagged with: #young writers #april report #debut authors #mental health #anna frame #communications director #independent publisher


The best Amazon Prime Day iPad and tablet deals for 2023

iPads may be the most sought-after tablets, but there are plenty of others on the market that are worth considering, and a few are on sale for Amazon Prime Day. If you've been eyeing a new iPad, you're in luck, as many of Apple's tablets have been discounted for the shopping event. If you prefer... Continue reading at Engadget

[ Engadget | 2023-07-12 11:58:13 UTC ]
More news stories like this | News stories tagged with: #bigger display #good chunk #app support #niche group #viable option #yahoo life #car experts #roughly $65 #$100off apple #$50off apple #kindle


How The Guardian US Fetched Ad Revenue Hike of 42% Despite Broader Downturn

The U.S. outpost of the general news publisher The Guardian finished the first quarter of its fiscal year, which ended June 30, with advertising revenues up 42% year over year, according to senior vice president of advertising Luis Romero. The hikes buck common trends most publishers are seeing.... Continue reading at AdWeek

[ AdWeek | 2023-07-12 08:56:56 UTC ]
More news stories like this | News stories tagged with: #fiscal year #advertising revenues #news publisher


The Rest is History: Andrew Ridker on Writing About the Recent Past

For years I refused to read historical fiction. It seemed to me that there was something artificial—dishonest, even—in summoning a time and place that hadn’t been experienced firsthand. I couldn’t see past the affected dialogue, the funny hats, and my suspicion that the author was making it all... Continue reading at Literrary Hub

[ Literrary Hub | 2023-07-12 08:51:46 UTC ]
More news stories like this | News stories tagged with: #recent past #science fiction


The best Amazon Prime Day iPad and tablet deals for 2023

A number of tablets we recommend are on sale for Prime Day, including various iPads and Amazon Fire devices. Remember that you’ll need to be a Prime subscriber to take advantage of some of the offers, but thankfully, not every discount is Prime-exclusive this year. If you’ve been looking to buy... Continue reading at Engadget

[ Engadget | 2023-07-11 14:39:08 UTC ]
More news stories like this | News stories tagged with: #larger battery #bigger display #good chunk #1tb ssd #surface pro #app support #niche group #yahoo life #car experts #roughly $65 #$100off apple #$50off apple #kindle


Library Event Cancelations, Changes, and Support for Pride Month 2023

A look at the destruction of Pride displays, cancelation of Drag storytimes, and other June LGBTQ+ events in U.S. libraries in 2023. Continue reading at Book Riot

[ Book Riot | 2023-07-10 10:36:00 UTC ]
More news stories like this | News stories tagged with: #pride displays #libraries


Yu and Me Books is asking for support after a fire.

Yu and Me Books opened in December 2021 on Mulberry Street in Manhattan’s Chinatown, and was named for owner Lucy Yu’s mother. It was the first Asian-American woman-owned bookstore on the island. Following a July 4, 2023, fire in a neighboring residential unit, the store has lost most of its... Continue reading at Literrary Hub

[ Literrary Hub | 2023-07-07 15:59:28 UTC ]
More news stories like this | News stories tagged with: #mulberry street #bookstore


Customers Race to Support Chicago Bookstore Shut by Holiday NASCAR Event

NASCAR's Chicago street race during the holiday weekend shut down many businesses along the route, including Exile in Bookville, which sustained thousands of dollars in losses. Some of that loss was alleviated by a spike in online orders by customers wanting to support the store. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-05 04:00:00 UTC ]
More news stories like this | News stories tagged with: #online orders #bookstore


The AP Debuts New Website Designed to Attract More Ad Spend

Global news publisher the Associated Press (AP) launched a newly redesigned version of its website Tuesday, part of a broader effort from the news outlet to diversify its revenue by attracting more direct advertising. The publisher currently generates roughly 80% of its revenue from content... Continue reading at AdWeek

[ AdWeek | 2023-06-28 09:22:55 UTC ]
More news stories like this | News stories tagged with: #ad spend #broader effort #news outlet #content licensing #news publisher


Introducing Ad Age Leading National Advertisers 2023

Ad spending for the top 200 U.S. advertisers showed robust growth, powered my internet companies. Digital media grabbed the lion's share of budgets. Spending is growing this year, but a recession looms. Continue reading at Advertising Age

[ Advertising Age | 2023-06-26 09:45:00 UTC ]
More news stories like this | News stories tagged with: #ad spending #internet companies #recession looms #digital media


Bookforum is back! After folding last year, the beloved lit mag is revived by the Nation

Six months after the beloved literary magazine Bookforum announced its December 2022 issue would be its last, the Nation announced its resurrection. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-06-24 00:21:58 UTC ]
More news stories like this | News stories tagged with: #literary magazine


News publishing giant Gannett sues Google for monopolizing ad tech

Gannett, a news publisher accused of monopolistic behavior, is suing Google for monopolistic behavior. It’s the latest in a string of lawsuits against the search giant, and it repeats many of the arguments made by the Department of Justice in its second lawsuit against Google, filed earlier this... Continue reading at Engadget

[ Engadget | 2023-06-20 16:46:02 UTC ]
More news stories like this | News stories tagged with: #advertising business #anticompetitive behavior #news publisher #publishing giant


How ad platforms are inflating streaming TV performance

The rise of streaming television has threatened to dethrone Nielsen as the standard-bearer for how every single agency and advertiser measured a TV campaign — creating an even playing field for all parties involved. Now, there are too many new players — such as Samba TV, VideoAmp, Comcore and... Continue reading at Digiday

[ Digiday | 2023-06-20 13:41:01 UTC ]
More news stories like this | News stories tagged with: #ad platforms #playing field #samba tv #nielsen


The Heartland's Scholarly Presses Look Past the Ivory Tower

Midwestern scholarly publishers, like their counterparts in other regions, are increasingly expanding their lists beyond the academic market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-09 04:00:00 UTC ]
More news stories like this | News stories tagged with: #ivory tower #academic market


Twitter's ad sales have reportedly dropped by 59 percent since last year

Twitter's advertising revenue is down 59 percent during a five week stretch between April 1st and early May compared to the same period last year, The New York Times has reported. It regularly falls short of sales projections, and things aren't likely to change soon (apparently despite the... Continue reading at Engadget

[ Engadget | 2023-06-06 09:25:43 UTC ]
More news stories like this | News stories tagged with: #bad news #business operations #product design #resolve issues #tall order #comic book


The Presence of the Past in Good Night, Irene: A Conversation with Luis Alberto Urrea, by Renee H. Shea

The Presence of the Past in Good Night, Irene: A Conversation with Luis Alberto Urrea, by Renee H. Shea Interviews [email protected] Fri, 05/26/2023 - 13:30 The author’s mother, Phyllis Irene McLaughlinAward-winning writer Luis Alberto Urrea... Continue reading at World Literature Today

[ World Literature Today | 2023-05-26 18:30:53 UTC ]
More news stories like this | News stories tagged with: #worked hard #ghost ship #small press #pulitzer prize


Amazon's Kindle Scribe updates include support for direct on-page writing

We were enamored with the Kindle Scribe when we reviewed it, but we weren't blind to its shortcomings, including its limited editing capabilities. Now, Amazon has rolled out an update for the device, which solves some of the issues we had with it and makes it a much better option for... Continue reading at Engadget

[ Engadget | 2023-05-23 05:17:53 UTC ]
More news stories like this | News stories tagged with: #kindle store #kindle scribes #fingers crossed #txt file #coming weeks #kindle


Omar: An Opera of the Past and Present, by Marame Gueye

Omar: An Opera of the Past and Present, by Marame Gueye Culture [email protected] Mon, 05/15/2023 - 16:11 Scene from the premiere of Omar at the Spoleto Festival in May 2022 / Photo by Leigh Webber / spoletousa.orgThe opera Omar, which had its... Continue reading at World Literature Today

[ World Literature Today | 2023-05-15 21:11:26 UTC ]
More news stories like this | News stories tagged with: #chapel hill #hundred miles #comprehensive account #upcoming book #pulitzer prize