Struggling for Ad Support, Huffington Mag Looks Past iPad

When The Huffington Post’s weekly iPad magazine Huffington transitioned from a pay model to free last August, advertising was intended to sustain the tablet-native title, as consumers had resisted paying for it. Almost a year postlaunch, it looks like advertisers are rejecting it, too. A review of six recent issues found just one sponsor, for United Healthcare. Most issues feature a couple of promotions for HuffPost apps but no outside ads. Is Huffington poised to go the route of News Corp.’s disastrous The Daily and other failed tablet pubs? The publisher insists the answer is no. “We are more committed than ever to Huffington,” said Rhoades Alderson, HuffPost’s senior director, communications. “We love this product and so do our readers. .. It’s still an infant, but we’re way ahead on our year-one strategy to establish the brand and a core audience.” Huffington is being revamped with more of a lifestyle focus under the guidance of its new editor John Montorio. The magazine’s previous editor, HuffPost executive editor Tim O’Brien, left earlier this year to become publisher of the opinion website Bloomberg View. In addition to Huffington’s editorial shift, a new publishing platform will allow the magazine to move onto the mobile Web, enabling it to achieve “much greater scale beyond the iPad universe,” Alderson said. As for the dearth of ads, the spokesman noted that the magazine had not been included in companywide packages. Still, Paramount and United Healthcare... Continue reading at 'AdWeek'

[ AdWeek | 2013-05-27 00:00:00 UTC ]
News tagged with: #high-water mark #david rittenhouse #neo@ogilvy #active users

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An Open Letter in Support of Adania Shibli From More Than 350 Writers, Editors, and Publishers

This letter was originally published by ArabLit. The shocking and tragic events that began on October 7th and are ongoing today have had repercussions all over the globe, including within the publishing world. Award-winning Palestinian author Adania Shibli, who was a finalist for the 2020... Continue reading at Literrary Hub

[ Literrary Hub | 2023-10-17 09:05:58 UTC ]
More news stories like this | News stories tagged with: #national book award #publishing world #originally published #adania shibli #open letter


The Past Is Messy and Repeats Itself: The Trap of Fairytale Victory Endings in Historical Fiction

This essay isn’t about World War II. But like any historical fiction writer publishing in 2023, it’s impossible to ignore the recent wave of WWII novels that fill bookstore shelves at the moment. As someone who reads and enjoys many of these books but has no desire to write one, I have a theory... Continue reading at Literrary Hub

[ Literrary Hub | 2023-10-17 08:45:05 UTC ]
More news stories like this | News stories tagged with: #historical fiction #bookstore #recent wave


How L.A. libraries are supporting the next generation of Latino authors

Latino authors across Los Angeles are taking advantage of the resources offered by local libraries to jump-start their careers. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-10-11 16:59:02 UTC ]
More news stories like this | News stories tagged with: #libraries #taking advantage #local libraries


Literary magazines can be life-changing – but they need more support

The UK’s literary magazine scene is crumbling due to rising print costs. But I’ll keep printing my own magazine, which gives writers of colour a voice, for as long as I canTen years ago, Jeff Sparrow, editor of Overland, which describes itself as Australia’s only radical literary magazine, wrote... Continue reading at The Guardian

[ The Guardian | 2023-10-10 10:30:07 UTC ]
More news stories like this | News stories tagged with: #literary magazine #longer viable #print issues #closed earlier #huge amount #cultural phenomenon #indefinite period #cease publishing #past decade #white review


How Canadian Publisher La Presse Is Growing Ad Revenue With Data Clean Rooms

Since 2017, 130-year-old Canadian publisher La Presse has been digital only, a shift that's led to a focus on growing online audiences. The publisher has grown from 4 million monthly unique visitors in 2019 to over 4.6 million as of July 2023, according to data by Comscore, which only has data... Continue reading at AdWeek

[ AdWeek | 2023-09-29 06:00:00 UTC ]
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Vivaldi browser arrives on iPhones and iPads

The Vivaldi browser, which has been in beta testing for iOS devices over the past few months, is ready for a public release. Vivaldi for iPhones and iPads is now available for download from the App Store, bringing with it the features Android and desktop users have been... Continue reading at Engadget

[ Engadget | 2023-09-28 07:00:35 UTC ]
More news stories like this | News stories tagged with: #app store #public release #beta testing


Why Apartment Therapy added more commerce integrations to its tentpole event franchise Small/Cool 

Apartment Therapy's president Riva Syrop took the stage at the Digiday Publishing Summit to discuss the convergence of commerce and sponsorship revenue within its Small/Cool event. Continue reading at Digiday

[ Digiday | 2023-09-22 04:01:00 UTC ]
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Eliza Clark Was ‘Really Online.’ Now She’s Looking Past the Internet.

Eliza Clark’s debut novel was a hit on TikTok. With her next book, “Penance,” she aims for literary longevity over viral success. Continue reading at The New York Times

[ The New York Times | 2023-09-21 04:01:24 UTC ]
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Art Books Extraordinaire: 10 of Phaidon’s Most Innovative Titles of the Past Century

Phaidon’s publishing program has always been characterized by a fundamental belief in the intrinsic value of art, and the role that books can play in bringing art into our lives. Our hundred-year anniversary gives us an opportunity to look to our past and see the origins of the ideas and ideals... Continue reading at Literrary Hub

[ Literrary Hub | 2023-09-15 08:35:11 UTC ]
More news stories like this | News stories tagged with: #publishing program #bringing art #past century


Nielsen won’t force Amazon’s data into ‘Thursday Night Football’ ad deals this year

Following a contentious meeting last week, Nielsen won't change panel currency used to write deals but will make Amazon first-party data part of offering. Continue reading at Advertising Age

[ Advertising Age | 2023-09-07 20:12:10 UTC ]
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Libby is making it easier to access magazines for free with a supported library card

A library card is one of the most useful things you can have in your wallet. Libby offers free access to ebooks and audiobooks if you have a supported library card (some 90 percent of public libraries in North America now use OverDrive's app). Not only that, you can also use Libby to read a host... Continue reading at Engadget

[ Engadget | 2023-08-28 17:00:30 UTC ]
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Much-hyped biography of Tucker Carlson struggles to sell

Tucker by Chadwick Moore sells just 3,227 copies in first week after publication on 1 August, Publishers Weekly figures revealA much-hyped biography of the former Fox News host Tucker Carlson has struggled to find favour with readers, a leading US publishing authority said, listing just over... Continue reading at The Guardian

[ The Guardian | 2023-08-15 16:05:23 UTC ]
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Medical advances typically begin with a study. Now, universities are struggling to afford them

The rising costs university libraries are paying to access journals have implications far beyond the ivory tower. From new cancer treatments to debates about foreign policy, new information enters the public domain through academic studies. Now... Continue reading at CBC

[ CBC | 2023-07-31 08:00:00 UTC ]
More news stories like this | News stories tagged with: #libraries #academic studies #public domain #foreign policy #ivory tower


Q+A on life support as executive producer joins Stan Grant and heads for the door | The Weekly Beast

Q+A’s executive producer, Erin Vincent, quits the ABC. Plus: News Corp staff told to pay for print copies of SMH and AFRQ+A is on life support. The ABC talk show is highly unlikely to be commissioned after this year, ending a headline grabbing 15-year run on ABC TV.Two days after Stan Grant... Continue reading at The Guardian

[ The Guardian | 2023-07-28 05:07:54 UTC ]
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Apple's 10.2-inch iPad drops back to $250, plus the rest of the week's best tech deals

This week's best tech deals include a couple of all-time lows on older but still worthwhile Apple gadgets, with the 9th-gen iPad on sale for $250 and the M1-powered MacBook Air available for $750. The Amazon Fire TV Stick 4K Max is a solid value for those in need of a cheap media streamer at... Continue reading at Engadget

[ Engadget | 2023-07-21 15:15:52 UTC ]
More news stories like this | News stories tagged with: #audiobook #follow @engadgetdeals #$100 drop #$40 cheaper #extra cost #wireless earbuds


Yes, it can be very stressful to publish a book, and young writers need more support.

An April report by the UK-based publishing site, The Bookseller, showed that more than half of the debut authors they surveyed said the experience of publishing a book adversely affected their mental health. Further reporting from The Guardian reveals that (some) publishers have quickly... Continue reading at Literrary Hub

[ Literrary Hub | 2023-07-19 19:03:31 UTC ]
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The best Amazon Prime Day iPad and tablet deals for 2023

iPads may be the most sought-after tablets, but there are plenty of others on the market that are worth considering, and a few are on sale for Amazon Prime Day. If you've been eyeing a new iPad, you're in luck, as many of Apple's tablets have been discounted for the shopping event. If you prefer... Continue reading at Engadget

[ Engadget | 2023-07-12 11:58:13 UTC ]
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How The Guardian US Fetched Ad Revenue Hike of 42% Despite Broader Downturn

The U.S. outpost of the general news publisher The Guardian finished the first quarter of its fiscal year, which ended June 30, with advertising revenues up 42% year over year, according to senior vice president of advertising Luis Romero. The hikes buck common trends most publishers are seeing.... Continue reading at AdWeek

[ AdWeek | 2023-07-12 08:56:56 UTC ]
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The Rest is History: Andrew Ridker on Writing About the Recent Past

For years I refused to read historical fiction. It seemed to me that there was something artificial—dishonest, even—in summoning a time and place that hadn’t been experienced firsthand. I couldn’t see past the affected dialogue, the funny hats, and my suspicion that the author was making it all... Continue reading at Literrary Hub

[ Literrary Hub | 2023-07-12 08:51:46 UTC ]
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The best Amazon Prime Day iPad and tablet deals for 2023

A number of tablets we recommend are on sale for Prime Day, including various iPads and Amazon Fire devices. Remember that you’ll need to be a Prime subscriber to take advantage of some of the offers, but thankfully, not every discount is Prime-exclusive this year. If you’ve been looking to buy... Continue reading at Engadget

[ Engadget | 2023-07-11 14:39:08 UTC ]
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