When The Huffington Post’s weekly iPad magazine Huffington transitioned from a pay model to free last August, advertising was intended to sustain the tablet-native title, as consumers had resisted paying for it. Almost a year postlaunch, it looks like advertisers are rejecting it, too. A review of six recent issues found just one sponsor, for United Healthcare. Most issues feature a couple of promotions for HuffPost apps but no outside ads. Is Huffington poised to go the route of News Corp.’s disastrous The Daily and other failed tablet pubs? The publisher insists the answer is no. “We are more committed than ever to Huffington,” said Rhoades Alderson, HuffPost’s senior director, communications. “We love this product and so do our readers. .. It’s still an infant, but we’re way ahead on our year-one strategy to establish the brand and a core audience.” Huffington is being revamped with more of a lifestyle focus under the guidance of its new editor John Montorio. The magazine’s previous editor, HuffPost executive editor Tim O’Brien, left earlier this year to become publisher of the opinion website Bloomberg View. In addition to Huffington’s editorial shift, a new publishing platform will allow the magazine to move onto the mobile Web, enabling it to achieve “much greater scale beyond the iPad universe,” Alderson said. As for the dearth of ads, the spokesman noted that the magazine had not been included in companywide packages. Still, Paramount and United Healthcare... Continue reading at 'AdWeek'
[ AdWeek | 2013-05-27 00:00:00 UTC ]
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Elsevier, Cengage Learning, Macmillan Learning, and McGraw Hill charge that Google has 'caused immeasurable harm' by advertising pirated content. The post Major Publishers Sue Google Over Ads for Pirated Ebooks appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-06-05 21:10:35 UTC ]
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Which of these easy ways to support our libraries are you knocking off the list first? Continue reading at Book Riot
[ Book Riot | 2024-06-05 11:30:00 UTC ]
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AI is being shoved into everything now, from laptops to kitchen appliances to celebrity gossip news. (No, none of that is an exaggeration.) The term is so ubiquitous that it’s fast becoming meaningless, just like “performative” or “green.” So, I’d like to thank Cooler Master for taking... Continue reading at PC World
[ PC World | 2024-05-22 14:28:16 UTC ]
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Enhancements to Amazon Publisher Cloud and debut of Signal IQ represent the triopolist’s latest adland overture. Continue reading at Digiday
[ Digiday | 2024-05-21 04:01:00 UTC ]
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This interview was edited for clarity and length and a shorter version originally appeared in the print edition of The New York War Crimes. The… Continue reading at The New Inquiry
[ The New Inquiry | 2024-05-16 16:16:59 UTC ]
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The decline was due in part to an earlier Easter this year, as well as the continued soft sales in the nonfiction category, according to Circana BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-15 04:00:00 UTC ]
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The campaign, featuring pregnant and near-nude celebrity cookbook author Molly Baz, was deemed indecent by a billboard company ahead of Mother’s Day. In case you missed it, last week, Times Square was the home of a 45-foot billboard featuring an image of pregnant celebrity cookbook author Molly... Continue reading at Fast Company
[ Fast Company | 2024-05-14 22:45:00 UTC ]
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“This Apple ad is what happens when you try to be ‘edgy’ with no consideration for strategy,” said Lulu Cheng Meservey. Continue reading at Media Week
[ Media Week | 2024-05-08 21:18:08 UTC ]
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The noble but neglected Scribner Building on Fifth Avenue has renewed the lease for its last remaining tenant at a higher rent, marking the first good news in many years for the landmarked property where F. Scott Fitzgerald and Ernest Hemingway used to meet their publisher. Apparel retailer... Continue reading at Crains New York
[ Crains New York | 2024-05-07 09:48:08 UTC ]
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Can We Truly Be Free of Our Past? A Conversation with Wendy Chen, by Xixuan Collins Interviews [email protected] Mon, 04/29/2024 - 15:10 An epic family saga that spans over one hundred years and two countries, Wendy Chen’s powerful, lyrical debut,... Continue reading at World Literature Today
[ World Literature Today | 2024-04-29 20:10:46 UTC ]
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On March 28, Small Press Distribution (SPD), the 55-year old company that helped 385 indie publishers deliver their books to customers, collapsed without warning. This is an existential blow in a business where finances are delicate at the best of times. Books remain stranded in warehouses and... Continue reading at Electric Literature
[ Electric Literature | 2024-04-26 11:10:00 UTC ]
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Consumer electronics retailer Best Buy and digital publisher CNET are teaming up to create a new retail media model, the companies said Thursday. The electronics retailer and the publisher are combining their ad inventory, allowing advertisers to buy across Best Buy Ads'... Continue reading at AdWeek
[ AdWeek | 2024-04-25 12:00:00 UTC ]
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In an April 17 complaint, the publisher alleges that Follett Higher Education could owe the publisher more than $9 million by May 1, for both print and digital content. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-24 04:00:00 UTC ]
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Winners at the 2024 L.A. Times Book Prizes included Ed Park for fiction, Ivy Pochoda for mystery/thriller and the pro-Palestinian commencement speaker whose name has become a rallying cry for free speech. Continue reading at Los Angeles Times
[ Los Angeles Times | 2024-04-20 05:08:39 UTC ]
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Several brands have made public commitments to shift their budgets to purpose-driven advertising and allocate spend to companies owned by and reaching underrepresented populations or focusing on industry causes. However, given the complexity of the digital media... Continue reading at AdWeek
[ AdWeek | 2024-04-17 20:25:31 UTC ]
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Political news publisher Splinter relaunched Tuesday morning, three months after it was acquired by Paste Magazine in a package deal, alongside feminist publisher Jezebel, from G/O Media for an undisclosed sum. Splinter has been dormant since November 2019, and it plans... Continue reading at AdWeek
[ AdWeek | 2024-03-26 10:17:56 UTC ]
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Libraries across the U.S. are struggling to cover the cost of e-books, which have grown in popularity Continue reading at ABC News
[ ABC News | 2024-03-12 14:54:40 UTC ]
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Lawsuit filed by publishers including Axel Springer allege Google ‘abused its dominant position’ in digital ad-techAlphabet’s Google was hit with a €2.1bn ($2.3bn) lawsuit by 32 media groups including Axel Springer and Schibsted on Wednesday, alleging that they had suffered losses due to the... Continue reading at The Guardian
[ The Guardian | 2024-02-28 19:24:36 UTC ]
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The Irish novelist and playwright on the positives of ageing, his struggles with depression and a golden age of Irish writingSebastian Barry, 68, is the author of 11 novels and 15 plays. Five of his books have been long- or shortlisted for the Booker prize, and his novels have won numerous... Continue reading at The Guardian
[ The Guardian | 2024-02-10 18:00:48 UTC ]
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Let’s once again put that cost in perspective and take a look at what $7 million can afford a buyer elsewhere elsewhere in the media landscape. Continue reading at Digiday
[ Digiday | 2024-02-06 05:01:00 UTC ]
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