When The Huffington Post’s weekly iPad magazine Huffington transitioned from a pay model to free last August, advertising was intended to sustain the tablet-native title, as consumers had resisted paying for it. Almost a year postlaunch, it looks like advertisers are rejecting it, too. A review of six recent issues found just one sponsor, for United Healthcare. Most issues feature a couple of promotions for HuffPost apps but no outside ads. Is Huffington poised to go the route of News Corp.’s disastrous The Daily and other failed tablet pubs? The publisher insists the answer is no. “We are more committed than ever to Huffington,” said Rhoades Alderson, HuffPost’s senior director, communications. “We love this product and so do our readers. .. It’s still an infant, but we’re way ahead on our year-one strategy to establish the brand and a core audience.” Huffington is being revamped with more of a lifestyle focus under the guidance of its new editor John Montorio. The magazine’s previous editor, HuffPost executive editor Tim O’Brien, left earlier this year to become publisher of the opinion website Bloomberg View. In addition to Huffington’s editorial shift, a new publishing platform will allow the magazine to move onto the mobile Web, enabling it to achieve “much greater scale beyond the iPad universe,” Alderson said. As for the dearth of ads, the spokesman noted that the magazine had not been included in companywide packages. Still, Paramount and United Healthcare... Continue reading at 'AdWeek'
[ AdWeek | 2013-05-27 00:00:00 UTC ]
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In South Africa's challenges, Eve Fairbanks sees parallels to the U.S. efforts to undo white supremacy. Continue reading at The Washington Post
[ The Washington Post | 2022-08-26 10:00:53 UTC ]
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O'Rourke, the Democratic candidate for governor, presents himself as a listener and an advocate for the state's progressive activists. Continue reading at The Washington Post
[ The Washington Post | 2022-08-19 10:00:23 UTC ]
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National and regional news publisher says Ukraine war coverage is turning off brands. Continue reading at Media Week
[ Media Week | 2022-07-26 10:13:19 UTC ]
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Measurement company Nielsen has launched four-screen ad deduplication, adding connected TV to its existing computer, mobile and linear TV deduplication measurement of YouTube. Top line The move will allow buyers to compare YouTube reach on linear TV, computer, mobile and connected TV devices,... Continue reading at AdWeek
[ AdWeek | 2022-07-21 14:50:01 UTC ]
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More than 200 unionized HarperCollins employees are on strike today following months of contract negotiations, which began in December 2021 and which, they say, have not yielded a fair agreement for workers. HarperCollins, based in New York City—where the median rent recently reached $4,000 a... Continue reading at Literrary Hub
[ Literrary Hub | 2022-07-20 15:00:15 UTC ]
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Over the past two years, the Oni-Lion Forge Publishing Group has faced the challenge of merging two independent comics publishers and dealing with the impact of the pandemic. Now its eyes are on what's on the horizon. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-17 04:00:00 UTC ]
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Nielsen One isn't fully rolling out until December, but the measurement company is gearing up with an expanded rollout of Nielsen One Alpha, its early version of the offering. The cross-platform tool is designed to enable publishers and marketers to transact on a single metric across linear and... Continue reading at AdWeek
[ AdWeek | 2022-06-15 13:00:00 UTC ]
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Gravity Global, a B2B mini-holding company, is on the acquisition trail, looking to add new practices such as account-based marketing and digital content creation to its roster. The post Why this B2B agency group is adding account-based marketing expertise to its roster appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-06-15 09:30:00 UTC ]
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The author, who is white, told British newspaper The Times that job difficulties were "another form of racism." Continue reading at The Huffington Post
[ The Huffington Post | 2022-06-13 08:03:37 UTC ]
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Measurement solutions from iSpot.TV and Samba TV, among others, are buzzy at this year’s upfronts, but won't see much action. Continue reading at Advertising Age
[ Advertising Age | 2022-05-26 14:00:29 UTC ]
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Plus, Ad Age Agency Report 2022, Nielsen alternatives, macroeconomic news in a nutshell and more. Continue reading at Advertising Age
[ Advertising Age | 2022-05-20 17:50:22 UTC ]
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Lingering Micro-USB ports are the bane of consumer electronics. Every time I see an allegedly “new” gadget with one of those fragile, asymmetrical charging tips I cringe. Following in the footsteps of its Kindle e-readers, Amazon is updating its phenomenally popular base model Fire Android... Continue reading at PC World
[ PC World | 2022-05-18 14:09:54 UTC ]
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With hundreds of interviews, Post reporters Robert Samuels and Toluse Olorunnipa piece together Floyd's life before his infamous death. Continue reading at The Washington Post
[ The Washington Post | 2022-05-13 12:00:15 UTC ]
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ANA and 4A's join CIMM to foster transition to 'multi-currency' market for TV and video. Continue reading at Advertising Age
[ Advertising Age | 2022-05-05 20:04:57 UTC ]
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It only took about 15 years, but Amazon’s Kindle will finally support the ePub format. First spotted by Good E-Reader, Amazon updated its Kindle section with the news that the Send to Kindle function will convert ePub files to a format that can be opened on the e-reader. The update is scheduled... Continue reading at Engadget
[ Engadget | 2022-05-03 00:25:01 UTC ]
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Oleksander Afonin presents 'Books from Ukraine,' asking the world book publishing industry to support Ukrainian publishers. The post Ukraine: A Call to Buy Rights to Support Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-04-22 14:28:23 UTC ]
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The scholarly publishing company Springer Nature presents several events in environmentally relevant work at Hay. The post Springer Nature Beefs Up Its Hay Festival Programming Support appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-04-12 21:10:53 UTC ]
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New Yorkers still tell stories of browsing at Harlem’s Liberation Bookstore or spending the afternoon at Scribner’s. Continue reading at The New York Times
[ The New York Times | 2022-04-01 09:03:09 UTC ]
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The NBCC virtual awards ceremony Thursday evening was an upliffting affair, with a diverse group of award recipients underscoring the importance of books, both to audiences today and to future generations. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-17 04:00:00 UTC ]
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The VAB is helping to create new standards for TV measurement, but can it be an objective party if it counts some measurement providers -- but not Nielsen -- as dues-paying members? The post Q&A with VAB CEO Sean Cunningham on the trade org’s role in the TV ad industry’s measurement makeover... Continue reading at Digiday
[ Digiday | 2022-03-04 05:01:00 UTC ]
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