When The Huffington Post’s weekly iPad magazine Huffington transitioned from a pay model to free last August, advertising was intended to sustain the tablet-native title, as consumers had resisted paying for it. Almost a year postlaunch, it looks like advertisers are rejecting it, too. A review of six recent issues found just one sponsor, for United Healthcare. Most issues feature a couple of promotions for HuffPost apps but no outside ads. Is Huffington poised to go the route of News Corp.’s disastrous The Daily and other failed tablet pubs? The publisher insists the answer is no. “We are more committed than ever to Huffington,” said Rhoades Alderson, HuffPost’s senior director, communications. “We love this product and so do our readers. .. It’s still an infant, but we’re way ahead on our year-one strategy to establish the brand and a core audience.” Huffington is being revamped with more of a lifestyle focus under the guidance of its new editor John Montorio. The magazine’s previous editor, HuffPost executive editor Tim O’Brien, left earlier this year to become publisher of the opinion website Bloomberg View. In addition to Huffington’s editorial shift, a new publishing platform will allow the magazine to move onto the mobile Web, enabling it to achieve “much greater scale beyond the iPad universe,” Alderson said. As for the dearth of ads, the spokesman noted that the magazine had not been included in companywide packages. Still, Paramount and United Healthcare... Continue reading at 'AdWeek'
[ AdWeek | 2013-05-27 00:00:00 UTC ]
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C3, TV's standard metric for commercial measurement since 2007, could be on its last legs. Nielsen said today it will create more precise Nielsen Individual Commercial Metrics, in which its audience estimates will be based on each individual ad, instead of overall commercial minutes. The switch,... Continue reading at AdWeek
[ AdWeek | 2021-11-22 14:00:00 UTC ]
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Fox News boss has made few public comments about ex-president who was championed by many of the network’s commentatorsFox News boss Rupert Murdoch has said Donald Trump should stop focusing “on the past” in a rare public rebuke of the former US president.On Wednesday addressing the annual... Continue reading at The Guardian
[ The Guardian | 2021-11-17 23:11:42 UTC ]
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Ongoing global supply issues and a paper shortage have conspired to create the "perfect storm" for the book industry as publishers, booksellers and authors are all finding it difficult to keep up with reader demand. Continue reading at CBC
[ CBC | 2021-11-17 09:00:00 UTC ]
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Fay Evans alleges a ‘striking similarity’ between the 2019 Excitable Edgar TV campaign and her 2017 book Fred the Fire-Sneezing DragonThe author of a self-published children’s book about a dragon that causes havoc with its fiery sneezes is suing John Lewis over its 2019 Christmas ad about a... Continue reading at The Guardian
[ The Guardian | 2021-11-16 14:46:45 UTC ]
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Authors including Elizabeth Day, June Sarpong and Dolly Alderton are among those supporting a new T-shirt initiative to spotlight iconic female writers, launched by the Women's Prize Trust. Continue reading at The Bookseller
[ The Bookseller | 2021-11-14 18:47:39 UTC ]
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The Authors Guild likes what it sees in the federal antitrust suit aiming to block the $2 billion merger of Penguin Random House and Simon & Schuster. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-11-05 22:15:11 UTC ]
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Merriam-Webster announced the newly added words on its website, saying “Just as the language never stops evolving, the dictionary never stops expanding.” Continue reading at The Huffington Post
[ The Huffington Post | 2021-10-29 15:43:47 UTC ]
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Essence, GroupM's digital media agency, has expanded its presence into France with a Paris office that will be overseen by Guillaume de La Fl?ch?re, chief executive of digital transformation agency Neo MediaWorld, to support emerging local client programmatic needs. La Fl?ch?re will continue in... Continue reading at AdWeek
[ AdWeek | 2021-10-18 11:36:54 UTC ]
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This is part of a broader marketing effort by the online financial company that includes its first foray into TikTok. Continue reading at Advertising Age
[ Advertising Age | 2021-10-16 17:30:00 UTC ]
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Danis Goulet's Night Raiders had the widest theatrical opening of any movie by an Indigenous Canadian filmmaker. But while the movie examines very real — and heartbreaking — events, Goulet opted to do so through the lens of science fiction. ... Continue reading at CBC
[ CBC | 2021-10-10 08:00:00 UTC ]
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The agreement between these international organizations calls for discussions, opening at Frankfurter Buchmesse and leading up to COP26. The post New Support for SDG13: Publishing-Related Organizations Commit to Climate Action appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-09-30 07:30:18 UTC ]
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It's fall, and new gadget season has officially begun! This week, Cherlynn and Devindra dive into all of Microsoft's new hardware: The Surface Laptop Studio, Pro 8 and Duo 2. Also, Commerce Editor Valentina Palladino joins to chat about the iPhone 13, 13 Mini and her iPad Mini review. And of... Continue reading at Engadget
[ Engadget | 2021-09-24 12:30:45 UTC ]
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This Halloween, a group of crime writers including Peter James, M W Craven, T M Logan and Trevor Wood are publishing a spooky crime anthology to help raise funds for the Barnardos Children in Crisis Appeal, set up in the wake of the "shadow pandemic" created by Covid-19. Continue reading at The Bookseller
[ The Bookseller | 2021-09-24 02:35:23 UTC ]
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A tragic storyline in "Orange is the New Black" made Adiba Jaigirdar write her first novel, in a roundabout way. “A while back there were a couple of weeks where all the queer characters on TV were just dying,” she tells me, over a Zoom chat from her home in Dublin. “On ‘The Hundred’, Lexa... Continue reading at The Bookseller
[ The Bookseller | 2021-09-10 23:24:12 UTC ]
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As this article is partly about being a late-diagnosed neurodivergent writer, I’ll start with the caveat that neurodivergent people definitely don’t experience life in the same way so I can’t speak about the experiences of others, only my own. Continue reading at The Bookseller
[ The Bookseller | 2021-09-09 16:32:10 UTC ]
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More than 35 book publishers will be supporting this year's United Nations Climate Change Conference (COP26) through a virtual showcase of titles focusing on the crisis and sustainability. Continue reading at The Bookseller
[ The Bookseller | 2021-09-08 02:26:55 UTC ]
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An author’s historical fiction novel connects the past with the present. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-31 04:00:00 UTC ]
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A new independent bookshop which nods to Bristol’s “radical past and present” has opened in the city’s Harbourside area, near where Edward Colston's statue was brought down last year. Continue reading at The Bookseller
[ The Bookseller | 2021-08-25 11:33:12 UTC ]
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Although they represent 26 percent of the U.S. population, portrayals lag despite progress in product development and entertainment, Nielsen finds. Continue reading at Advertising Age
[ Advertising Age | 2021-08-19 18:10:40 UTC ]
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If your Kindle has ads or “Special Offers” showing onscreen, it’s because you made a deal. You chose to save money on your Kindle’s purchase price by accepting the "Ad-Supported discount (formerly known as the “With Special Offers” discount). It seemed like a good idea at the time, but now... Continue reading at PC World
[ PC World | 2021-08-18 22:51:00 UTC ]
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